Looking to take your 2016 recruitment strategy to the next level? Check out slides from CareerBuilder’s latest webinar: Health Care Workforce Trends to Fuel Your 2016 Strategic Plan. Learn more about: - How the satisfaction of your workforce directly impacts patient referrals - What employees are looking for when it comes to recognition, feedback and training - How candidates feel about the overall application and interview process, and how that perception impacts their feelings toward your organization Looking for more resources to have a successful 2016? Check out our Fall Health Care Resources landing page, where you can also find the full recordings for all of our latest webinars: http://bit.ly/1MTpUKO

1. 11/12/2015 © 2015 CareerBuilder
Presented by Inavero and CareerBuilder
Health Care Workforce Trends to Fuel
Your 2016 Strategic Plans

2. Society is Rapidly Changing and So Must Employment Strategies
© 2015 CareerBuilder2
Every two minutes we take more pictures than all of humanity
did during the 19th century…
Just 7 years ago…
• Only 1/3 of us owned smartphones.
• And Blackberry was the most owned device.
• Facebook had the same number of unique visitors as
Myspace.
• Yelp had 8.6 million U.S. visitors (compared to 120
million in 2013).
• We’d been listening to Pandora on our smartphone for
less than a year.

3. About the Research – Perceptions of 745 Health Care Employees
© 2015 CareerBuilder3
24%
33%
22%
10%
11%
Job Sector of Respondents
Administrator/Leader Nonmedical Professionals
Nurse/Physician Allied Professionals
InformationTechnology
65%
13%
16%
6%
Employment Status of Respondents
Full-time Part-time Unemployed Locum/Contract
745 respondents working in home health, long-term care, hospital/ambulatory, specialty hospital, acute care.
Roughly half of respondents from an independent online panel.

4. 4
I. Locating Candidates
II. Targeting Top Talent
III. Retention
IV. Action Items/Next Steps

5. Locating Candidates

6. Life Events More Stressful than Current Job Search
Source: CareerBuilder and Inavero 2012 Opportunities in Staffing®
69%
43%
16%
16%
12%
10%
0% 20% 40% 60% 80%
Death of a loved one
Family sickness or illness
The birth of a child
Moving to a new home
Speaking in front of a large audience
Planning a wedding
6

7. Retiring Baby Boomers Represent Significant Flexible Workforce in Health Care
2 in 5 employees over the age of
55 expect to retire within 5 years.
Of retirees open to working as temporary
or contract health care employee
Retiring baby boomers leverage referrals, job boards, and
staffing firms most in their search for positions.
7
87%

8. Understanding Health Care Employee Referral Programs
8
26%
12%62%
Ever Earn the
Referral Incentive?
Once Multiple Times No
63%
37%
Organization Offers Incentive
for Referring Candidates
Yes No

9. What are Organizations Offering?
9
83%
10%
6%
0% 20% 40% 60% 80% 100%
Monetary
Gift Cards
Paid time off
Type of Incentive Offered
Type of Incentive Offered
72%
5%
23%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Staff Member Making the Referral
Referred Candidate
Both
Who Receives the
Incentive for Referral
Type of Incentive Offered

10. Targeting Top Talent

11. Beyond Networking, No Single Resource Dominates Job Searches
The average health care job candidate utilizes between 3 and 4 types of
resources to help their search.
11
10%
12%
13%
13%
17%
23%
24%
25%
25%
45%
0% 10% 20% 30% 40% 50%
Online job site aggregators
Local newspaper online classifieds
Local newspaper print classifieds
Staffing or recruiting firm
Local online job boards
LinkedIn
Monster.com
CareerBuilder.com
Healthcare organization websites
Personal/professional network
Resources Used During Job Search
(Panel Data Only)

12. Connections are Critical
12

13. 3 Things Job Seekers Want Most During Pre-Hire Process
13 |
56%
61%
61%
0% 20% 40% 60% 80%
Employee responds quickly
throughout the process
I am notified if I am not
the correct fit for the position
I am updated on where
I am in the process

14. Timing is Crucial For Candidates
Image: © Dreamstime.com
14
1.7
3.9
3.6
6
9.6
1.6
2.9
3.7
4.9
5.1
0
2
4
6
8
10
12
Number of Weeks
Application
Job Interview

15. Experiences Impacting Talent Pipelines
15

16. Job Seekers Want Simplicity; (Most) Employers Don't Want to Oblige
16 |
53%
of employers think long
applications are good
because they weed out
unserious applicants
and untalented
applicants.

17. 4 in 10 recruiters have never tried to apply for one of
their own positions
6 in 10
job seekers say they’ve quit an online application
mid-process due to how long or complex it was
17
From the Candidate Point Of View

18. Mobile Job Search is Taking Over…
18%
2012
33%
2013
42%
2014
54%
2015
18

19. The Health Care Workforce is Mobile-Equipped…
86% Own a
Smartphone
63% Own a Tablet
19

20. Mobile Recruitment:Terms to Know
20
Mobile Friendly
A site that accurately
displays between a
desktop or laptop
computer and a mobile
device
Mobile Optimized
A site that will reformat
itself for smartphones &
tablets. It will generally
include larger navigation
buttons, reformatted
content, and optimize
images based on operating
systems.

21. Optimized Application Process

22. Retention

23. Employee Referrals Represent a Significant Opportunity to Grow Patient Volumes
Average Number of People
Referred to Receive Care at
Employee’s Organization
23

24. Referring Patients is Highly Correlated to Employees’ Perceptions of Employer
24
77%
10%
0% 20% 40% 60% 80% 100%
Likely to refer unit/dept
Unlikely to refer unit/dept
Referring for Patient Care Impacted by
Perception of Unit/Dept
81%
7%
0% 20% 40% 60% 80% 100%
Likely to refer unit/dept
Unlikely to refer unit/dept
Referring for Patient Care Impacted by
Perception of Employer

25. Relationship with Manager Tops Frustrations for Health Care Providers
Image: © Dreamstime.com
25
18%
16%
13%
10%
10%
9%
9%
5%
5%
4%
2%
1%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Difficult manager
Being underpaid
Under-staffed
Read/saw an article in the news
No advancement opportunities
Difficult coworkers
Being underappreciated
Under-budgeted
Too much administrative work/less with patients
Lack of training
Old/failing equipment
Old/failing facilities/buildings

26. 26
A Lack of Managerial Feedback Breeds Discontent
25%
32%
43%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Yearly or Less Monthly/Quarterly Daily/Weekly
Frequency of
Feedback from Manager

27. Organizations Must Climb Mountain of Dissatisfaction at 1 to 3Years Tenure
< 1 Year
30% Wouldn’t
Recommend Care
1 to 3 Years
37% Wouldn’t
Recommend Care
4 to 10 Years
26% Wouldn’t
Recommend Care
> 10 Years
20% Wouldn’t
Recommend Care
Training, recognition and
coaching are keys to keeping
engagement high after 1st year.
27

28. Online Learning Lags Behind Traditional Training for Most Organizations
28
71%
51%
26%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Training Offered by Employer
Reimbursed offsite training/education
Online training (eLearning)
On-site training (On the job, mentorships, lunch & learns )
7%
17%
6%
36%
54%
38%
57%
29%
55%
0% 20% 40% 60% 80% 100%
How Beneficial Training Is
Not beneficial Somewhat beneficial Very beneficial

29. Action Items

30. Action Items
© 2015 CareerBuilder30
Focus on an
Exceptional
Candidate Experience
Don’t Forget About
Retention
Broaden Your
Candidate Search
• Baby Boomers! Are you missing out
on experienced talent?
• Use current employees to build
your candidate pipeline.
• Now is the time to get creative!
• Employees are powerful ambassadors
in the war for talent.
• Be responsive & timely.
• Keep it Simple!
• Put yourself in the candidates’ shoes.
• Get mobile!
• Happy employees are a source for
patient referrals.
• Manager feedback and communication
have major implications
• Focus on retention doesn’t stop after
the first year!
• Look at ongoing training opportunities

31. Don’t Blow Smoke – Execute on Strategic Promises
31
October 1, 2015 October 25, 2015VS.

32. Thank you!
Jonathan.Katz@CareerBuilder.com
@KatzJoKatz
egregg@Inavero.com
@EricAllenGregg