Welcome to Salt Fest October 08

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Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Strategic Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]

Imagine … The hard to engage 18 – 34 demo camping, swimming, watching action sports, listening to music, shopping, sampling, testing new products Capturing and holding the elusive “counter culture” audience’s attention A “captured” audience anticipated to exceed 200,000 in year 1, enjoying a three day mega-event Creating relevant content for re-distribution into traditional and new media outlets for this audience’s consumption

Imagine … ,[object Object],[object Object],[object Object]

The Southern California Salt Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Southern California Salt Festival ,[object Object],[object Object],[object Object],[object Object]

The Southern California Salt Festival Continued ,[object Object],[object Object],[object Object],[object Object]

The Southern California Salt Festival Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Players – “Who’s Who” Note: SALT is currently in negotiation with artists and athletes for Salt Fest 2008. Artists and athletes will be returning from summer tours and tournaments and have indicated their availability. Given the size and scope of Salt Fest artist’s and athlete’s management teams have consistently expressed their excitement in securing their clients participation. Furthermore, the Salt Fest model further incentives participation by offering top dollar to artists and top prize money for athletes. ,[object Object],[object Object],Iggy & The Stooges Switchback The Killers Ziggy Marley Kings of Leon Interpol And many many more… Augustana Dave Matthews Band The White Stripes Muse Modest Mouse Snow Patrol Yellowcard Pearl Jam Smashing Pumpkins Cold Play Nickelback Five 4 Fighting Eminem Linkin Park

The Players – Who’s Who Continued ,[object Object],[object Object],Fallon Heffernan Katie Ketchum Andy Irons Bruce Irons Sunny Garcia Makua Rothman CJ & Damion Hobgood Kyle Berard Andy Macdonald Garrett Reynolds Rob Darden Chad Kagy Kevin Robinson Kelly Slater Rob Machado

Event Exposure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Event Exposure Continued … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Event Exposure Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Event Exposure Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Event Exposure Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Event Exposure Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Partnership Opportunities/Levels

Partnership Opportunities/Levels Continued ,[object Object],[object Object],[object Object],[object Object],[object Object]

Partnership Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ancillary Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The IP International Media Fund Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In Summary

Welcome to Salt Fest October 08

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Welcome to Salt Fest October 08