Electronics Recycling: More than just a slogan

Electronics Recycling: More than just a Slogan! Commitment, activities, challenges & views for a way forward Tuesday September 1st, 2009, Copenhagen Business School Frans Loen Environmental Affairs Europe, Sony Europe

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About Sony Corporation

[object Object],[object Object],[object Object],Sony Group Environmental Vision

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A few facts and achievements

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The purpose of EU electronic waste legislation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Electronics Take Back & Recycling in Europe In 2008, around 60,000 tons of electronic waste were collected and recycled for Sony Europe. In 2002 Sony founded the first pan European electronics waste compliance scheme called European Recycling Platform (ERP) together with Braun, Hewlett Packard & Electrolux. Sony electronics recycling in Europe In Europe, Sony is member of several national schemes to finance take-back and recycling of Waste Electronic and Electronic Equipment

Quality assurance within ERP ,[object Object],[object Object],[object Object],[object Object],ERP Geodis ERP STENA

Challenges Source: Basel Action Network (BAN) www.ban.org

Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A disconnect between commitment and reality? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An example: waste electronics in the Netherlands Source: Witteveen+Bos, Onderzoek naar complementaire afvalstromen voor e-waste in Nederland, 10 April 2008 Waste Bin 2kg (11%) Recycling Reuse and Installers 3.6kg (19.5%) Consumer 18.5 kg Take-Back System (on behalf of producers) 5.7kg (31%) Municipal Collection Point Retail Collection Point Retailers 3kg (16.2%) 14.8 kg 80% Municipal Leakage 2.5kg (14%)

More Sustainable WEEE - basic principles: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For the EU to achieve an ambitious collection target, and in order to solve the problems we face with electronics recycling:

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Thank you and see you at Bright Green! Bright Green takes place 12-13 December 2009 in Copenhagen, in parallel with the United Nations Climate Change Conference (COP15)

Electronics Recycling: More than just a slogan

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Electronics Recycling: More than just a slogan