2010 Sprint Cup Team 46

1. NASCAR SPRINT CUP SERIES
INAGURAL SEASON
SPONSORSHIP OPPORTUNITY

2. NASCAR SPRINT CUP SERIES 2010. Inaugural Season!
WHY INVEST IN NASCAR?
The NASCAR Sprint Cup Series is the #1 rated Motorsports series on television
(trailing only the NFL in all sports)
The NASCAR Sprint Cup Series sees attendance of almost 120,000 across 38 events
10 month racing season creates sustained marketing opportunities throughout the year
Sports executives rank NASCAR #1 in fan awareness of and loyalty toward sponsors
Series Sponsors saw $1.2 billion in sponsorship exposure in 2007
NBC, FOX, TNT and ABC host live coverage of all races during the season in 2010
Safety winner with Driver Terry Cook
6.5 million fans tune into each NASCAR Sprint Cup Race
The #26 Car on Pit Road at Las Vegas
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3. NASCAR SPRINT CUP SERIES 2010. Inaugural Season!
WHY WORK WITH WHITNEY MOTORSPORTS?
You receive many sponsorship requests each season. Why are we different?
Whitney Motorsports is unique because we take the time to understand your business
We expect to customize the sponsorship beyond the stickers on the car
We offer the opportunity to customize the sponsorship to match your marketing goals
We offer entry to the NASCAR Sprint Cup Series for a fraction of most team’s proposals
We work to extend your on-location marketing and hospitality
Our 2008 and 2009 on track performance shows we are ready for the next level of racing!
Nationwide Garage at Las Vegas
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4. NASCAR SPRINT CUP SERIES 2010. Inaugural Season!
WHO IS WHITNEY MOTORSPORTS?
Dusty Whitney is the team owner and runs successful businesses in Ann Arbor, Michigan
Dusty Whitney runs the day to day operations of the race team
Terry Cook manages race competition and shop operations
Terry Cook is our Driver (born 2/26/1968 – 41 years old)
314 Career NASCAR Truck Series Starts; 296 Consecutive Starts* (Truck Series Record)
6 NASCAR Truck Series Wins
8 NASCAR Truck Series Poles
33 Top 5 Finishes Driver Terry Cook
113 Top 10 Finishes
1092 Laps Led
Chris Burns helps with business development and sponsorship activation and hospitality
The team will run the entire 2010 NASCAR Sprint Cup Series schedule
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5. NASCAR SPRINT CUP SERIES 2010. Inaugural Season!
SPONSORSHIP ACTIVATION – MORE THAN JUST TV EXPOSURE
Add horsepower to your marketing program
Provide a trackside high value customer and team member recognition program
Design contests to product sales and website traffic
Entertain and reward your best performing team members
Team building for your distributors and store managers
Leverage Vendor partner relationships
Highlight key distribution relationships
Drive traffic and brand awareness in conjunction with local race weekends
Guests on Pit Road before the Vegas Race
Build promotional events around the week leading in to each race weekend
Culminate year long activation program with NASCAR Fan Weekend Contest
Promote new product and launches with show car appearances
Tie your company to the speed of NASCAR racing
Guests before the Race with Terry
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6. NASCAR SPRINT CUP SERIES 2010. Inaugural Season!
FULL SEASON SPONSORSHIP
2010 Full Season Sponsorship
30 Event Primary Sponsorship
Choose 30 NASCAR Sprint Cup Series Race Locations (pick your best exposure)
Associate Sponsorship on the remaining 6 NASCAR Sprint Series Race Events
$1,500,000 Full Season Primary Sponsorship – that is just $40,000 per race:
Primary sponsorship car logo placement and color scheme design for each race
Eight (8) team garage passes for each NASCAR Sprint Cup Series event
VIP Tours of “pit area” at all races for an additional 16 guests
Logo placement on the Team Fire Suits and Team Uniforms
Logo placement on the Pit Box and Pit Wall Banner
Driver / Team endorsement and Personal Services
Show car opportunities across the season
Logo placement on the Team Hauler
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7. NASCAR SPRINT CUP SERIES 2010. Inaugural Season!
FULL SEASON ASSOCIATE SPONSORSHIP
2010 Full Season Associate Sponsorship with 6 event Primary Sponsorship
Primary Sponsorship at 6 Sprint Cup Series Races (pick your best exposure)
Associate Sponsorship at the remaining 30 NASCAR Sprint Series Race Events
$500,000 Full Season Associate Sponsorship – less than $15,000 per race:
Primary Sponsor logo placement and color scheme design for 6 races
Associate sponsorship logo placement and color scheme design for 30 races
Four (4) team garage passes for each NASCAR Sprint Cup Series event
VIP Tours of “pit area” at all races for an additional 6 guests
Logo placement on the Team Fire Suits and Team Uniforms
Logo placement on the Pit Box and Pit Wall Banner
Driver / Team endorsement and Personal Services
Show car opportunities across the season
Logo placement on the Team Hauler
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8. NASCAR SPRINT CUP SERIES 2010. Inaugural Season!
FULL SEASON PIT CREW SPONSORSHIP
2010 Full Season Pit Crew Sponsorship
Outfit our Pit Crew and gain brand exposure all season long
Associate Sponsorship at the remaining 30 NASCAR Sprint Series Race Events
$100,000 Full Season Pit Crew Sponsorship – less than $3,000 per race:
Your logo on all Pit Crew uniforms and fire suits
Your logo on all Pit Crew equipment – Pit Box, Crash Cart, Generator Box, etc.
Your logo on the Pit Wall Banner
Season long Team Membership for two (2) company representatives
Two (2) team garage passes for each NASCAR Sprint Cup Series event
VIP Tours of “pit area” at all races for an additional 4 guests
Your logo on the lower rear quarter panel at 10 events
Driver / Team endorsement and Personal Services
Logo placement on the Team Hauler
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9. NASCAR SPRINT CUP SERIES 2010. Inaugural Season!
SINGLE EVENT SPONSORSHIP
2010 Single Event Primary Sponsorship
Choose the Event that best matches your product or your market area
Access to the 6.5 million fans watching the race broadcast
Access to more than 100,000 fans during the race weekend
$50,000 Single Event Primary Sponsorship:
Primary Sponsor logo placement and color scheme design for your race
Eight (8) team garage passes for your NASCAR Sprint Cup Series event
VIP Tours of “pit area” at your race for an additional 8 guests
Driver / Team endorsement and meeting or autograph session during your event
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10. NASCAR SPRINT CUP SERIES 2010. Inaugural Season!
SINGLE EVENT TEAM HOSPITALITY PACKAGE
2010 Single Event Team Hospitality Package
Brand exposure and entertainment opportunity
Choose any event around the Sprint Cup circuit
$15,000 Single Event Team Hospitality Package:
Entertain up to 8 guests at any event around the Sprint Cup circuit
Lower Rear Quarter Panel logo placement at one Sprint Cup event of your choice
Food, beverages, team souvenir and space to relax at our Team RV
Lunch or meeting session with our Team, Driver and Owner
Check out the garage area and watch the race from our pit box
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11. NASCAR SPRINT CUP SERIES 2010. Inaugural Season!
INAGURAL SEASON HONORARY TEAM MEMBERSHIP
2010 Full Season Honorary Team Member Sponsorship
Full access to the team and to all Sprint Cup events during the 2010 season
Behind the scenes, garage and pit access at all Sprint Cup events
$10,000 Full Season Honorary Team Membership – less than $300 per race:
Show up at any event, check-in at the Sprint Cup Hauler, sign a NASCAR single
event license and join our team at the event
Lower Rear Quarter Panel logo placement at one Sprint Cup event of your choice
Four (4) guest passes so you can bring a guest up to four times during the season
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12. NASCAR SPRINT CUP SERIES 2010. Inaugural Season!
CONTACT INFORMATION
CHRIS BURNS
Office: 678-455-9186
Cell: 770-315-7712
Fax: 866-845-6815
E-mail: cburns@trackside1.com
Sponsors and our Team Owner at Las Vegas
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