Optimize Your Social Media Presence For Savvy Marketers
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The document discusses branding and social media strategies. It provides statistics about Facebook, Twitter, and YouTube users. It emphasizes the importance of having a clear brand with strong messaging and visuals before engaging in social media. It discusses creating a "brand prism" to define the brand's appearance, personality, values, and relationships. It provides an example of a brand prism and suggests broadening the brand by thinking outside the box and delivering a total customer experience. The document outlines best practices for mastering messaging through creating a clear main message and supporting points in a "message triangle" format.
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Optimize Your Social Media Presence For Savvy Marketers
- 1. DECEMBER 14, 2010 Branding & Social Media
- 2. Michele Savoldi - @cbusimPRessions
- 10. Building Brand
- 12. Creating A Brand Prism Appearance Personality Values Reflection Relationship Self-Image
- 13. Appearance table, floral designs, fragrant, flavorful, cuisine, old world charm with modern twist Personality fun, unique, welcoming, sophisticated, celebratory, educational, professional Values personal service, specialty dishes, superb service, family-friendly, kid-friendly, memorable occasions Reflection gathering, comfort, stress-free, delicious, quality, memorable Relationship guest, intimate, family, friends, partner, student Self-Image reputable, full-service, experienced, quality, Italian, event specialists, cooking instructors, provide ease Brand Prism Example
- 14. A Brand Is Born The Culinary Table Brand Ideas Pull up a chair A unique blend of flavors and fragrance solely created for your memorable occasion A Bellisari’s Company, The Culinary Table is an intimate gathering venue and hands-on cooking classroom built with old world charm and a twist of modern flair. Bellisari’s Catering and Natural Designs have fused their talents creating unforgettable occasions filled with food, flowers, family and friends.
- 16. It’s Not Just About the Parks
- 17. It’s About How You Use the Parks and Who Uses Them
- 20. Message Triangle Supporting Point #1 Supporting Point #2 Supporting Point #3 In the center of the triangle is the Main Message that you want your audience to understand. Then, the triangle helps you create three points that support your Main Message
- 24. Begin Defining Brand & Key Messages
Notas del editor
- Read Show how viral social media is you can start with a message if it is interesting, captivating and complimenting, it will spread through various social media channels
- Word of Mouth is very powerful – face to face to computer to computer. Commercial
- Before you go and create or refocus your social media platforms you need to prepare. Read bullets Brand strength – not just logo, values, identity Clear messaging – key messages & calls to action Strong visuals – compelling photos and video Social media point person – too many cooks in kitchen Crisis communication plan – include social media Be proactive, careful, clear, organized and thoughtful
- Website – info – mostly static Social media – get to know you, info in real time - immediate
- Through these steps you personally connect customer Bring experience to them and it touches them, they re-experience and will invite others to connect. Creates a virtuous cycle. Through social media you invest, involve and invigorate!
- Appearance – the Physical factors identifying what it is, what it does and how does it look like. Personality - way by which any brand “talks” about its goods and services and indicates a particular human person. – Who you are as a brand Values – this is your culture. Brand culture is based on the culture, values and aims of any business. – What you believe and stand behind Reflection – How do you want to be perceived by customers, community and public and then how they reflect on you to others. Relationship – How you interact, your behavior and influence. Self-image – How you want to see yourself and how it can match up to your consumer’s self-image.
- Example
- Dig deeper & think out of box you can see it is much more than just a park. become an expert in many areas of the park more to discuss more experiences to offer more groups to connect with
- PR Media monitors social media channels It is your microphone via computer Clear messages Define key messages Create calls to action Be authentic Customer service – thanks, apologize, recognize Be consistent Reflect messages throughout not only social media channels but web, marketing materials, all communications.
- Center of triangle – tag, purpose or mission Supporting Point #1 Supporting Point #2 Supporting Point #3
- Once foundation in place was to take it on-line.
- Branding probing questions: -What kind of clients have you been most successful in attracting? -What types of assignments have you completed over the years? -In what areas do you have superior knowledge or expertise? -What do you do particularly well, perhaps better than most firms? -What do you most enjoy doing? What do you hate? -What target audiences have you come to know and understand? -What distribution channels do you know best? -What methods, approaches or philosophies is the firm known for? What value do we provide? Who do we deliver value to? How do we deliver it? Messaging probes: Describe your positioning in: -a sentence -a paragraph -a page Decide what you're not Standing for everything = Standing for nothing "What needs to change in our organization for us to bring our brand to life in everything we do?" Answer reflected in: -product -people -promotion -process -place of business