G. Zaccai - Human Centered Design Innovation Process - INNOVATION DAY

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Fare innovazione partendo dai bisogni dell'uomo, un'innovazione sostenibile sia dal punto di vista ambientale che economico, l'intervento di Gianfranco Zaccai al PISA INNOVATION DAY

Empresariales

CONTINUUM
Human Centered
Design Innovation Process

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL
CONTINUUM
""" !

Continuum
Innovazione
con l’essere umano al
centro

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL
Nel 1988 Nike lancia la Air Jordan…….
Fase “0”: Scoprire

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL
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© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL
Sviluppo veloce
Nel 1989 Reebok presenta la Pump!

Progetto “segreto” di Nike
8 anni di investimenti
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL
Progetto “segreto” di Nike
Risultato:

Le 3 domande fondamentali:
Chi?
Cosa?
Come?

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL
Pianeta
Psicologia
Fisiologia
Fisica
Profitto

The ultimate driving
machine
BMW / Driving the Information Superhighway
* BMW Website 2001

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL
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G. Zaccai - Human Centered Design Innovation Process - INNOVATION DAY

1. CONTINUUM Human Centered Design Innovation Process

3. Continuum Innovazione con l’essere umano al centro

4. PPeople Tech. Value CONTINUUM

5. 1989 La “lezione storica” di Continuum:

11. Le 3 domande fondamentali: Chi? Cosa? Come?

13.

14. # # Back-Casting (

15. # ! : vedere e creare il futuro

16.

17. !

18. Chi?

19.

20.

21. Cosa?

22.

23.

24. Come?

25. Decoding Good Drivers

26. The ultimate driving machine BMW / Driving the Information Superhighway * BMW Website 2001

27. Risultati

29. 3$11. 3- -3.4. //0.(. ++ /3+(8( /3+(0$ ,$+(. .- ,$-. % 2( $ 3- 13$11. 12.0(. /$0 (+ /0.#322.0$

30. Lo sviluppo “Human Centered” e veloce

31. L’esperienza ideale per lui?

32. 4(+3//. 0 /(#. $ 9

33. 0., (-1('2 2. /0..% .% .-$/2 #$4$+./,$-2 //0.4 +

34. $7 (+$12.-$1

35. - (#$ (1 !.0- $1mm seed funding $11mm funding .-2(-33, /0.)$2 12 021 .0$ $'-.+.7 #$4 12 021 3,/ $4 12 021 $22mm funding $35.5mm funding

36. * +$ 0 -$ 0.#32(.- % (+(2($1$'-.+.7 0.#32 $4 Human Centered Innovation: Raccolta fondi + sviluppo veloce = FDA + NASDAQ $50mm funding Production starts 31(-$11 $$* $1(- 6$++$-$ 5 0# +/' /0.2.27/$1 #$+(4$0$# 0.#32(.- 0 ,/ 3/ 13//.02 3 ANNI dal concetto fino all’approvazione del FDA + $ 150,000,000 di fondi raccolti IPO a NASDAQ Valutazione attuale: ~1.500.000.000 Euro

37. Servizio

38. Building the Customer Centric Bank 1. Banking is made available everywhere 2. Consistent, simple customer experience 3. Comprehensive, real time knowledge management 4. Customized solutions based on deep customer understanding 5. Connected to social networks Transformed internet, processes, knowledge management, product offers, staff roles, and branch design to reflect the new reality

39.

G. Zaccai - Human Centered Design Innovation Process - INNOVATION DAY

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G. Zaccai - Human Centered Design Innovation Process - INNOVATION DAY