1) The document discusses the city of Amsterdam's initiative to become a "Sharing City" by embracing the collaborative economy. 2) A key goal is to unlock the value of underused assets in the city through sharing and make products, services, knowledge and opportunities more accessible to residents. 3) The vice-mayor of Amsterdam sees the sharing economy as a huge opportunity that fits well with the city's entrepreneurial spirit and supports startups working in this area.

1. ------ ----AMSTERDAM SHARING CITY
@P_vd_Glind
@share_NL

2. ------ ----PEERBY

3. ------ ----SHARE NL
The Dutch knowledge- and network
platform for the collaborative economy.

4. ------ ----SHARE NL | DEFINITIONS
COLLABORATIVE LAB
collaborative economy
An economic system of decentralized networks and marketplaces
that unlock the value of underused assets by matching needs and
haves, in ways that bypass traditional institutional middlemen.

5. ------ ----SHARE NL
Vision
We believe in a world where everyone has access to all products,
services and knowledge, necessary for a prosperous, connected,
sustainable and happy life.

6. ------ ----SHARE NL
Mission
To develop the collaborative economy.

7. ------ ----SHARE NL | NETWORK
corporations
media

9. politics
government(s)
legislation universities

10. (research)
sharing

11. startups
citizen(s)

12. ------ ----SHARE NL | ACTIVITIES
knowledge
academy
strategy
lab
projects
events
hub
: research / book / articles
: presentations / workshops / webinars
: startups / corporates
: ideas / concepts
: sharing cities / green deal
: round tables / meetups / sharing week
: coworking / meetups

13. ------ ----CONSUMER RESEARCH AMSTERDAM
84% of Amsterdam citizens is willing to take part in at least one
example of the collaborative economy (N =1330)

14. ------ ----CONSUMER RESEARCH
+ = ?
High willingness
Amsterdam
citizens
Seoul Sharing
City

15. ------ ----WELCOME TO:
amsterdam sharing city

16. ------ ----WHY AMSTERDAM?
• willingness to share
• digital infrastructure: more than 90% citizens online access
• startup ecosystem + innovative corporates
• DNA: entrepreneurial spirit + creativity + collaborative + free
thinkers
• frontrunner: regulation Airbnb + pilot carsharing + green deal

17. ------ ----POSITION PAPER
AMSTERDAM SHARING CITY
Today’s cities
• lack of social cohesion
• lack of sustainability
• lack of economic resilience
Direct challenges
• housing
• mobility
• waste
isolated citizens
livability
unemployment
• healthcare
• jobs
• etc.

18. ------ ----POSITION PAPER
AMSTERDAM SHARING CITY
Cities from a sharing/collaborative economy perspective
• abundance of unused capital
• resilient local economies
• boost for creative technological industries
• sustainable growth
• boost for social cohesion
• better livable cities
Problem solving capacity
• housing / mobility / waste / healthcare / jobs / etc.

19. ------ ----AMSTERDAM SHARING CITY
amsterdamsharingcity
Government Society

20. ------ ----COALITION OF AMBASSADORS
Society: Coalition of Ambassadors
• diverse coalition of stakeholders
• a common vision
• individual stakes
• concrete contribution

21. ------ ----FEBRUARY 2015
LAUNCH: AMSTERDAM SHARING CITY

22. ------ ----KAJSA OLLONGREN
VICE-MAJOR CITY OF AMSTERDAM
“The consumer has in recent years become increasingly powerful.
The sharing economy is a huge opportunity. It just fits well with
Amsterdam. That’s why we want to be known as a Sharing City.”
“Startups and sharing economy are two of my main priorities.”

23. ------ ----A PLATFORM…

24. ------ ----PROJECTS
AMSTERDAM SHARING CITY

25. ------ ----PROJECTS
AMSTERDAM SHARING CITY

26. ------ ----PROJECTS
AMSTERDAM SHARING CITY

27. ------ ----PROJECTS
AMSTERDAM SHARING CITY

28. ------ ----PROJECTS
AMSTERDAM SHARING CITY

29. ------ ----PROJECTS
AMSTERDAM SHARING CITY
“The philosophy behind the design is to facilitate transparency and
openness in every aspect of the building, encouraging all tenants
and visitors alike to cooperate and share as much as possible.”
thesharingtower.com/
THE SHARING TOWER

30. ------ ----PROJECTS
CITY GOVERNMENT AMSTERDAM
Current projects:
• Incorporate collaborative economy in the Stadspas = ‘City Pass’
• Sharing equipment and office spaces
• Support energy cooperatives
• Pilot on mobility and logistics
• Facilitate startups that solve societal issues
• Keep sharing public data
Official ‘Amsterdam Sharing City’ announcement to be
made at the end of 2015.

31. ------ ----PROJECTS
CITY GOVERNMENT AMSTERDAM
The city embraces the collaborative economy with caution..
It wants to learn a lot, give it the space to grow and
regulate where it’s necessary..

32. ------ ----EUROPE’S SHARING CITIES?
• Brussels
• Paris
• Rome
• Milan
• Kopenhagen
• Malmö
• Warschau
• Luxemburg
• Helsinki
• Seoul
...
...
..
..

33. ------ ----DUTCH SHARING CITIES?

34. ------ ----SHARINGCITYSUMMIT.COM

35. like to know more?
• @sharingcity | @share_NL
• amsterdamsharingcity.com (live soon)
• documentary: bit.ly/amsterdamsharingcity
• www.shareNL.nl

36. ------ ----SHARE NL | DEFINITIONS
sharing economy
An economic system based on sharing or renting underutilized
assets directly from individuals for monetary or non-monetary
benefits.

37. ------ ----SHARE NL | DEFINITIONS
on-demand economy
An economic system that matches jobs with a supply of independent
contractors, thereby providing labor or services on-demand.

38. ------ ----SHARE NL | DEFINITIONS
COLLABORATIVE LAB
collaborative economy
An economic system of decentralized networks and marketplaces
that unlock the value of underused assets by matching needs and
haves, in ways that bypass traditional institutional middlemen.