Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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Whose company has a Facebook page? Twitter account? Blog?
Who has their own blog? Twitter account? LinkedIn account? Facebook account? Checked in on Foursquare?
New styles and combinations arriving daily.
What is social media?
We all know it’s supposed to be a conversation. (“Join the conversation,” “Continue the conversation.”)
But...
In reality, social media by business (and by individuals) often comes across less like a conversation and more like shouting into the wilderness.
Lots of people & businesses use new media as a fresher, richer channel for broadcasting messages.
This kind of use is not awful, and can have positive benefits. Start with this and build on it.
The key to moving to the next level in social media is to emphasize listening.
Feedback can be painful. Ignoring it won’t help.
What’s really interesting is when social media helps you define and enable or mobilize a community.
This is the opportunity for your organization to embody your brand.
Social media expands what’s already going on -- bigger, faster, harder to ignore. But also more powerful.