1. Develop
Participate
Coaching
Mentoring
Training
1
and
Consulting
Discuss
Observe
Observe
Learn
are pleased to invite HR professionals
to participate in the forthcoming
conference.
Management

2. GOLDEN SPONSOR
2nd Regional Conference
Dimensions of HR Manager
SILVER SPONSOR
22-23 November, 2013
Aghveran, Armenia
Registration fee: 52 000 AMD
This includes:
Participation in the Conference
All the Conference materials
Transportation
(Yerevan-Aghveran-Yerevan)
Hotel (one night / double or twin room for two
persons)
Breakfast, lunch, dinner, coffee breaks
The participation fee without overnight
staying is 46 000 AMD
Stakeholders
 HR Heads, Managers and
Team Members
 Faculty and Academicians
 Students getting HR related
degree
Armenian HR Association and
Georgian HR Professionals Guild
members will benefit a 10%
discount
For the registration please contact Seda
Gevorgyan at +37410 584696 or email to
sgevorgyan@cascade.am
Registration deadline 05.11.2013
2

3. AGENDA
22.11.2013
9:00
10:00-11:00
11:00-11:20
11:20-11:40
11:40-11:50
11:50-12:10
12:10-12:30
12:30-14:00
14:00-15:00
15:00-15:15
15:15-16:15
16:15-16:30
16:30-16:45
17:00-18:30
19:30
Departure from Yerevan
Registration, refreshments will be served
Opening Ceremony / Welcoming speeches
Arpi Karapetyan, Chairman, Armenian HR Association, Armenia
Ralf Yirikyan, General Director, K-Telekom CJSC, Armenia
Vahe Vardanyan, Administrative Director, Dundee Precious Metals Kapan CJSC, Armenia
Armine Hayrapetyan, Partner, Cascade Consultants CJSC, Armenia
“The Labor Market, Education and HR”, Lili Bibilashvili, President, HR Professionals Guild, Georgia
“How Increase ROI in Training and Development”, Andriy Nikolov, Strategic Director, HRFORUM
Personnel Management Association, Ukraine
“Next Generation Leadership Development”, Aida Arakelyan, People & Culture and Org.
Development Director, World Vision South Caucasus; Board Member, Armenian HR Association,
Armenia
“KPI s and Formulas for Measuring Effectiveness of HR department”, Nana Hovhannisyan, Human
Recourses Director, Member of the Executive Board, Unibank CJSC; Board Member, Armenian HR
Association, Armenia
“The Impact of Charismatic Leadership: Driving Productivity and Profitability”, Deiric McCan,
Executive Vice President - International, Profiles International Inc, Ireland
Lunch
“Electronic Management of HR”, Givi Chikovani, CEO, GM Georgia LTD, Georgia
“Work/Life Balance”, Martins Vecvanags, Managing Partner, MV Consulting, Latvia
Coffee break
“Alternative Methods to Engage, Motivate and Inspire Employees”, Inesa Poghosyan, HR
Consultant,
Cascade Consultants CJSC, Armenia
Relaxation Session through non-verbal psychotherapeutic techniques
3
Dinner

4. AGENDA
(continuation)
23.11.2013
10:00-11:00
11:00-11:10
11:10-11:30
11:30-12:00
12:00-13:00
13:00-14:00
14:00-16:00
16:00-16:30
16:30
Breakfast
Opening of the Second day
“Results of EY 2013 Compensation and Benefits Survey”, Yekaterina Mamaeva, Head of Core
Business Services, EY CJSC, Armenia
“Some thoughts on Internal Communication”, Arpi Karapetyan, General Director, Cascade
Consultants CJSC; Chairman, Armenian HR Association, Armenia
“Public Speaking –Tool of HR Influence”, Astghik Sargsyan, Head of Corporate University,
Armentel CJSC, Armenia
Lunch
Master Classes
 “The Individual Image of HR Professional”, Nvard Melkonyan, PhD, Department of
Sociology, Yerevan State University; The Scientific-educational center of Information and
Public Communication Technologies, Yerevan State Linguistic University, Armenia
 “How to tie HR Process Management to the Quality Assurance”, Nika Manukova,
International Register of Certified Auditors (UK), Armenia
 “Design and Implementation of Internal Satisfaction Surveys”, Hovhannes J. Grigoryan,
Anna Stepanyan, Institute for Political and Sociological Consulting, Armenia
Closing of the Conference
Departure from Aghveran
4

5. Develop
Training
Participate
Coaching
2nd Regional Conference
Dimensions of HR Manager
as
SPEAKERS
5

6. Andriy Nikolov
Conference speech: “How to increase ROI in Training and
Development”
Executive director of HR FORUM Association (Ukraine).
Business-trainer, motivational speaker. Author of corporative efficiency model.
Mr. Nikolov has managerial experience in IT, FMCG and Mass Media companies.
He is conducting trainings in fields of negotiation, sales, time management, presentation
skills, creative skills etc. And he is author of corporative efficiency model.
Mr. Nikolov is Founder of Kyiv International training festival.
Silicon Valley management tour participant (2007).
Mr. Nikolov is certified in Technology investment by Haas School of Business (University of
Berkeley, California, U.S.).
Aida Arakelyan
Conference speech: “Next Generation Leadership Development”
Aida Arakelyan has graduated from the American University of Armenia (AUA), has
MBA degree with majors in Management and Finance.
Aida has over 12 years managerial experience in Operations and Human
Resources, experience working with international organizations, both in profit and
non-profit sectors.
Currently Aida Arakelyan is People & Culture and Org. Development Director
of World Vision South Caucasus, Board Member of Child Development Foundation
since 2011 and HR Association in Armenia since 2013.
6

7. Nana Hovhannisyan
Conference speech: “Key Performance Indicators and Formulas
for Measuring Effectiveness of HR Department”
Nana Hovhannisyan is Human Recourses Director, Member of the Executive Board “Unibank” CJSC.
Member of the Board in HR association of Armenia.
Nana has more than 12 years of work experience in Human Resources.
Prior joining to Unibank in 2011, she was the Head of Beeline University Armenia (the corporate
University of ArmenTel CJSC), which was founded in 2008 as the first Corporate University in
Armenia.
Before joining to ArmenTel, Nana had over five years of experience with Marriott International as
the Training Manager. As a Member of Marriott International Manager Trainer Network she trained
managers in different countries. Nana holds MBA degree from Swiss Business School and “Mastertrainer” international certification by Door International.
Yekaterina Mamaeva
Conference speech: “Results of EY 2013 Compensation and
Benefits Survey”
Yekaterina Mamaeva has been heading Core Business Services in EY (former Ernst &
Young) Armenia since 2008.
As a Performance & Reward Manager Yekaterina leads on EY’s Human Capital projects in
Armenia (Tax Consulting dept., Human Capital, Performance & Reward group) including
HR consulting and labor market researches.
Yekaterina’s fields of expertise include performance management and improvement,
labor compliance, recruiting, compensation and benefits, talent management, reward and
others.
Management, project management, business development and communications are also
among the areas of her competence.
7

8. Deiric McCann
Conference speech: “The Impact of Charismatic Leadership:
Driving Productivity and Profitability”
Deiric McCann is Executive Vice President- International, Profiles International. Deiric has been
worked with Profiles International since 1998.
He has spent almost all of his working career in sales, marketing, and Human Resource leadership
positions. After several years in high technology with Unisys Computers and Hewlett Packard he
ran his own large account sales consultancy for several years.
His consulting activities brought him into contact with Profiles International 14 years ago – and he
began working with them initially as National Director for Great Britain and Ireland, and for the
last 7 years as Senior VP with responsibility primarily for Profiles’ European operations. Since
being promoted to his present position in 2006, he has worked with a network of 19 national
directors in the European Union and some national directors in Southeast Asia.
Deiric is an avid writer and he has written 4 books: Winning Business Proposals (3 editions since
1994), The Customer Continuum & The Business Bathroom Bible. He also co-authored 40
Strategies for Winning Business and Leadership Charisma (2011). Leadership Charisma
(www.leadership-charisma.com) made it to a rank of 125 in Amazon's global bestseller list.
Over the last 20 years he has also had more than 500 articles published worldwide.
Deiric's real passion is speaking – there’s nothing he loves more than speaking to large groups on
subjects he feels passionate about. He is an energetic, entertaining and motivating speaker. In his
capacity as Profiles International's head of European operations he addresses conferences and
seminars all over the world - an average of twice or three times a month.
8

9. Lili Bibilashvili
Conference speech: “The Labor Market, Education and HR”
Ms. Lili Bibilashvili is an Entrepreneur with more than 20 years of experience in Human Resource
Management and Consulting.
Lili is a founder and President of HR Professionals’ Guild, one of the leading recruitment and
advisory companies in Georgia.
Prior to that Lili was Deputy Chairperson of Supervisory Board at JSC Nikora, Director of
Administration and Human Resource Department at Caucasus University, Director of Human
Resource Department at HR Professional Club, Founder, Head of Board at Constanta
Foundation, Head of HR Department at JSC Bank Republic, Coordinator of HR Department and
Director of Career Development Centre at Caucasus School of Business, Manager of HR
Department at Geo Engineering Ltd.. Lili also has vast experience in training. She was a trainer in
HR Management at Parliament of Georgia, Expert Trainer in HR Management at Public
Administrations School of TACIS and Georgian Technical University.
Lili holds MBA, certificate in HR Management, Hospitality HRM, Hotel Management, Accounting
for Financial Decisions from Georgia State University (GSU) J. McRobinson College of
Business, Atlanta, USA, PhD in Social Sciences from Georgian Technical
University, Tbilisi, Georgia, Certificate in Personnel Administration from Belfast Institute of Further
and Higher Education, Belfast, Northern Ireland, UK.
Besides scientific work, Ms. Bibilashvili is engaged in educational activities, particularly, she is the
Professor at Caucasus School of Media, Professor at Caucasus School of Business, Associated
Professor at Ilia State University and Tbilisi State University, lecturer at Tbilisi State Institute of
Economy and Georgian Technical University.
9

10. Mārtiņš Vecvanags
Conference speech: “Work/Life Balance”
Mr. Vecvanags has obtained over 15 years of management experience in different companies and
countries – Poland, Georgia, Armenia, Azerbaijan and Baltic’s. He has created successful companies
from scratch in Baltic’s as well as South Caucasus. In period between years 2007 – 2010 Martins has
performed crisis and change management projects, for example in 2009 he was hired to save
company generating constant loss, which had accumulated into several lost millions of euro.
Company reached profitability within one year after start of restructuring. He has managed large and
multi-national companies with up to 1000 employees and annual turnover of sales volume above 150
million EUR. He has worked in several leading organizations of its field and region: Procter & Gamble,
HL Display, ARTI Group, Dominante LS and Trialto Latvia.
Mr. Vecvanags has degree of Executive MBA. He is Managing partner of MV Consulting. Main themes
trained by Mr. Vecvanags are Creation of Purpose Oriented and Motivated Teams, Personal Growth
and Self Motivation as well as Negotiation Skills for Sales and Purchasing.
Over last 3 years Mr. Vecvanags has trained more than 3000 managers in over 100 companies in our
public and in-house events. His trainees include people from Baltic’s, Caucasus and Central Asia as
well participants from Spain, Sweden, Somalia, Brazil, Italy, Holland, Belarus and more. Among his
customers are famous names such as RIMI (ICA/Ahold), Sanofi-Avensis, Ernst&Young, SAF Tehnika,
Bank of Georgia, Citadele Banka, Fazer,
10

11. Givi Chikovani
Conference speech: “Electronic Management of HR”
Givi Chikovani was born in 1991, 24 December. Graduated from Tbilisi high school N55 in
2009. After high school he enrolled in Caucasus University, Caucasus School of Business.
2011-2012 Givi was student of Paris Business School in Paris, France. In 2013 he earned
bachelor in finances. He is self-educated programmer and IT specialist. Starting in 2006 he
has been freelance programmer and web developer. His finished IT projects are spread all
over the Web. In 2011 he launches his own business and is founder and CEO of GM Georgia
LTD. He also owns web-development organization Alive Studio. Givi was politically active
since his adulthood. He simultaneously worked in United National Movement Youth as an
adviser of the board and head of department in 2011-2012.
He participated in dozens of conferences, trainings, seminars and debates. Starting from
Leadership development trainings from AIESEC or Liberal Academy Tbilisi ending to first
regional HR conferences from HR Association of Armenia or National Bank of Georgia. He is
also an organizer of several conferences and seminars from 2011.
Givi is successful participant of Young Leaders XX program (Political Education Courses) in
Robert Schuman Institute in Budapest. In 2013 he, with like-minded people founded nongovernment organization Third Millennium. He is author of an idea and head of an active
project called Nx. He is promoting ideas of freedom, public speaking and debates. Givi with
his activities and projects gives opportunity of speak up to people.
11

12. Relaxation session through non-verbal
psychotherapeutic techniques
Armine Arakelyan
Art therapist
Art therapy is the therapeutic use of art making, within a professional relationship, for people
who experience emotional, behavioral difficulties or challenges in living, and for people who
seek personal development. Through creating art and reflecting on the art products and
processes, people can increase awareness of self and others, cope with stress and conflicts,
develop interpersonal skills, enhance cognitive abilities and enjoy the life-affirming pleasures of
making art. Art therapy can include such activities as painting, work with clay, making collage etc.
Inesa Poghosyan
Psychologist, music therapist
HR consultant, Cascade Consultants
Music therapy is a psychotherapeutic technique in which music is used within a therapeutic relationship to
address psychological, cognitive, emotional and social needs of individuals. After assessing the strengths
and needs of clients, the main process of therapeutic communication begins through playing, singing,
moving, and listening to music. Through musical involvement in the therapeutic context, the client's abilities
and skills are strengthened and transferred to other areas of his or her life. Music therapy also provides
avenues for communication that can be helpful to those who find it difficult to express themselves in words.
Hasmik Tangyan
Dance therapist, choreographer
Based on the belief that the body, the mind and the spirit are interconnected, dance therapy is defined as
"the psychotherapeutic use of movement as a process that furthers the emotional, cognitive, social and
physical integration of the individual.“ Dance therapy is not about achieving defined forms of dance, but
is concerned with genuine, creative movement. The goal is to re-establish the unity of body, mind and
soul. And it mainly focuses on improving self-esteem, body image, coping skills, health and well-being,
self- expression, self-awareness, communication and interpersonal relations.
12

13. Arpi Karapetyan
Conference speech: “Some Thoughts on Internal Communication”
Arpi Karapetyan is an experienced leader, and a recognized professional in the field of Human
Resource Management in Armenia, a business consultant and a trainer. Prior to starting the private
consulting practice, Arpi acted as a successful Human Resources Manager in leading international
companies for over 15 years. In 2008 Arpi has founded Cascade Consultants a company providing
one stop HRM solutions in Armenia, where currently holds the position of the General Director.
Arpi’s professional portfolio includes an extensive experience in insurance, production,
telecommunication, mining, retail and other sectors, where she has been aligning business strategy
with HR solutions. Throughout her professional life she has been involved in developing and
implementing novel approaches to recruitment and retention strategies, employee policies and
procedures, managing employee relations, developing competency frameworks, performance
management and measurement systems, compensation and benefits systems and recognition
programs. She also specializes in areas of personnel assessment and development, strategy-based
organizational adjustments, reorganizations and structural reengineering, workplace environment
and culture. Due to an extensive expertise in executive and leadership training, she has designed
and conducted high impact training programs throughout Armenia for a wide expanse of leadership
competency: knowledge, skills, behaviors as well as effective communication, customer service,
conflict management, motivation for large companies and for dynamic entrepreneurial firms.
The establishment of Armenian HR Association, which currently includes about 40 members from
over 25 companies was initiated by Arpi in 2008. Currently she holds a position of the President of
Association.
Additional engagements include: professor at French University in Armenia, certified member of UK
Institute of Consultants (CI), Strategic Partner of Profiles International in the region and board
member of Armenian Institute of Management Consultants (IMC).
Authoring and Publications: Armenian-English, English-Armenian Human Resources explanatory
dictionary, monograph "Self portrait of Armenians", number of articles related to HRM which have
been published in national magazines and scientific editions.
To bring change is the motto of her life.
13

14. Astghik Sargsyan
Conference speech: “Public Speaking –Tool of HR Influence”
Mrs. Astghik Sargsyan works in the field of HR more than 15 years. At present she is a Head of
Corporate University in one of the largest telecommunication companies. Her career history
includes variety of HR positions: T&D specialist, Corporate trainer, Talent manager, Manager for
individual development, HR manager. However, she considers herself as a professional in
learning and development, talent management, as well as in recruitment.
Astghik is a certified business trainer and conducts trainings for managers and leaders. She
passes leadership trainings in Moscow periodically.
Learning and development in a world known Chartered Institute of Personnel Development
(London) helps her to build up a professional team and outstanding corporate university.
The profession of the psychologist is a solid background for Astghik to deliver coach sessions and
motivational conversations both with subordinates and colleagues. Per se, she considers that
coaching is not what you do, but who you are.
Astghik has a wide experience of business trainings not only in Armenia, but also in
Russia, Kazakhstan and Georgia. She is an author of the training “ Make a fly from an elephant
or Stress management ”, that has been delivered in Russia and Kazakhstan, and the master-class
on positive thinking has been given during various training conferences.
She has developed the theory “HR hierarchy in a Maslow’s hierarchy of needs”, is the author of
the book “The work of the secretary”. She is a co-trainer in a psychological training program
“Goddesses in every woman”.
Astghik considers that every day we need physical energy, mental clarity and emotional balance
to tackle everything that comes the way, that’s why she thinks that swimming is the best
workout for her.
Astghik’s life motto sounds; Esse quam videri (to be, rather than to seem).
14

15. Nvard Melkonyan
Master class: “The Individual Image of HR Professional”
Nvard Melkonyan, PhD, Associate Professor of the Department of Sociology,
Yerevan State University, Head of The Scientific-educational center of Information and
Public Communication Technologies, Yerevan State Linguistic University.
Since 2004 has been working as political image consultant.
Nvard is an experienced trainer. Currently she is working at YSU (Yerevan State University)
distant learning center, NDI (National Democratic Institute), SPRING PR company, which
was founded by her. “Corporate PR”, “Political PR and Image making”, “Survey in PR and
Image making”, “Business PR and Etiquette”, “Business Image, Business Etiquette and the
Gender Aspects” are main topics delivered by Nvard .
Master class outlines
• Image making as an effective self-presentation technology. The basics and principle
of professional image. The basics of image development- personal, social, symbolic
characteristics. Self-concept and self-esteem.
• Professional aspects of appearance for HR professionals. Correspondence between
appearance and social status.
• Visual image for HR professionals. Business Dress code. How to choose outfit,
accessories, makeup, haircut and perfume.
• Characteristics of verbal image for HR professionals- voice, speech, oratorical skills.
• Kinetic image of HR professionals- physiognomy, kinaesthetic, gestures, facial
expression, gait, pose.
• Environmental image. Secrets of office furnishing.
15

16. Nika Manukova
Master class: “How to tie HR Process Management to the Quality
Assurance”
Nika Manukova, Lead Auditor of International Register of Certified Auditors (UK).
Nika has more than 15 years of experience in Business consulting and trainings - Business
process reengineering and optimization, implementation of management systems, trainings in
different sectors with various beneficiaries: "ISO Consulting" - "Beaure Veritas" (France),
"SMART Consulting" - "BM TRADA Certification" (UAE), "VIVAT Consulting" - DeA-Certification
International (Italy), "IMO - GIZ "(Switzerland),"GLOBAL SPC", "GOPA (Germany)-World
Bank,"GOPA-Cartermill (Belgium)", "Save the children", USAID-EDMC, EBRD-BAS.
From 2009 to 2013 she was involved in the projects carried out by JSC " Sitronics " in Armenia
- internal auditor and the Secretary of the Board of Directors of CJSC "Yerevan Computer
Research and Development Institute", deputy director of CJSC " Sitronics Armenia" - operator
of first free economic zone in Armenia, Secretary of the Board of Directors and the Deputy
Executive Director of CJSC " RAO Mars".
Nika Manukova is lecturer at the Russian-Armenian ( Slavic ) University and at the French
University in Armenia. Has authored several scientific publications on the subject of
international management systems.
Master class outlines
• Importance of the documentation management system
• Diagnosis of the existing management system
• The pyramid of documents workflow system
• Recordings as a form of a protocol
• Methods of documents based analysis of reasons and consequences
• Methods of Statistical Analyses: Ishikawa, Pareto
• Drafting a procedure
16

17. Hovhannes J. Grigoryan,
Anna Stepanyan
Master class: “Design and Implementation of Internal Satisfaction
Surveys”
Hovhannes J. Grigoryan is a head of Institute for Political and Sociological consulting (IPSC). He
studied Sociology in Yerevan, Moscow and Frankfurt, worked in the fields of applied sociology,
monitoring, marketing and project management for around 10 years and has been teaching
theoretical sociology and social survey methodology for 9 years. Hovhannes is experienced in
organization and management, report writing and consulting, high quality service provision.
IPSC was created in 2006 with the aim of making people heard and letting their opinions
considered. Hovhannes is in charge of organizing the IPSC monthly surveys and polls,
managing social survey design and implementation, providing consulting and PR
recommendations. He has gathered a professional and motivated team, who transform the
IPSC vision into reality on a day-to-day basis. Throughout his work in IPSC Hovhannes directed
multiple projects on politics, education, marketing, health care, business development,
telecom and HR. The latter include projects for large companies on HR management and
internal satisfaction.
Anna Stepanyan, Data Manager, (IPSC).She has PhD in Psychophysiology from Armenian
National Academy of Sciences. She holds both her M.A. and B.A. degrees in Biology, Human &
Animal Physiology. From 2001 till 2012 she worked as a researcher, invited lecturer and
assistant professor at the Faculty of Philosophy & Psychology of YSU. In IPSC Anna is in charge
of coordinating projects’ implementation, questionnaire design and organization, data
cleaning, processing and analysis. Anna’s scientific correctness and punctuality serve as a basis
for the effective data management.
Master class outlines
• Introduction to the methodology
• Working in groups - design of methodology and questionnaire
• Presentation and discussion of group results
• Data processing and analysis
• Conclusion and sum up
17

18. GOLDEN SPONSOR
2nd Regional Conference
Dimensions of HR Manager
SILVER SPONSOR
as
For the registration please
contact Seda Gevorgyan
at +37410 584696 or email
to
sgevorgyan@cascade.am
Registration deadline
05.11.2013
18