Presented on November 7th, 2012 via Webinar to Verizon Small Business Participants. The full webinar can be found on Brighttalk on demand - here https://www.brighttalk.com/webcast/6255/55997
11. 57% want to Globally,
receive a 46% of those
discount or with online
promotion access use
– Mashable social media
to help make
purchase
decisions -
Nielson
14. 1. EVERYTHING HAS
CHANGED
2. EVOLVE OR DIE
3. STOP PUSHING,
START LISTENING
15.
16. 53% of social
87% of Facebook media
users like a brand on marketers don’t
Facebook – LAB42 measure their
success –
Awareness Networks
The Average age of
Facebook users is Facebook now
40.5 years of age - has 1 billion
PINGDOM users who are
“actively”
spending time
with the site –
Mark Zuckerberg
55. Thank You!
Chris Dessi
CEO
chrisdessi@silverbacksocial.com
@cdessi
Notas del editor
Introduction – you will learn 3 things about social media – 3 things about facebook and 3 things about twitter
Four events in the past 500 yrs can be considered revolutionary – 1. Printing press ONE TO MANY2. Telegraph, telephone – ONE TO ONE3.recorded media photos, sound, movies – 4.radio and television SBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
YOU HAVE TO GO WHERE YOUR CUSTOMERS ARE!!! MARKET to and THROUGH your happy customer! FLIP THE FUNNEL
Alexis Ohanian: Mr. Splashy Pants:Reddit – Social News Website – Greenpiece – Humpback Whales – Japanese Gov – Tracking chip – Thoughtful names –79% of the votes, next highest 3% - entire marketing campaign around it. Japanese Gov called off the whaling. LEVEL PLAYING FIELD COSTS NOTHING BE GENUINE- It’s ok to lose control
TEXTURE
Called the biggestredesign in Facebook’s history, Timeline adds a customizable cover photo and presents a summary of a brand’s history from 1800 onwards, using an algorithm to highlight events that are deemed most significant. Timeline gives brands greater control of their profile and allows them to tell a well-orchestrated story.
Call to action Bliss New Norm
Bradns that posted outside of business hours had 20% higher engagement rates (Source Buddy Media)_
Different dates for different industries…
Behind the scenes
ONLY USE THE HASH TAG TWICE
WHAT IMAGE??
WHEN IMAGE?
Position yourself as a resource – users will come back to you for information – WHOLE FOODS