2. Connectors Overview
• Numerous connectors with other SaaS
products to have an all-in-one marketing suite
• Some of the products are free, additional fee,
or require a certain level of Pardot
• Contact your client advocate with any
questions or upgrade options
3. Twilio
• Instantly follow up with prospects via phone
• Prospect submits a form, your selected user will get a
phone call
• Gives the user the option to connect with the prospect
by phone (if a phone number is present in Pardot)
• Connector is free in Pardot, service is pay as you go
4. bit.ly
• bit.ly pro accounts allow for custom domains.
• Example: bit.ly/gadkfj4 => prd.to/gadkfj4
• Content, Custom Re-directs, Landing Pages, and
Multivariate Testing
• Bit.ly will give custom reports and QR codes. Click on
chart icon to the right of the bit.ly URL to access
• Great for social media
5. Olark Chat
• Chat service that can be used for sales and support
• If you’re a Enterprise or Ultimate Pardot Client, your chat
support is supported by Olark!
• Olark script can be loaded on any HTML page through
the javascript they provide
• Included in all Pardot accounts for free. Service cost a
fee through Olark
6. Social Lookup
(FullContact)
• Checks prospects for their profile names/links
on LinkedIn, Twitter, Facebook, and Klout if the
record is public
• If social profiles are found, their corresponding
icons will be displayed next to the prospect’s
name.
• Available to be viewed with your CRM!
• Included in Enterprise and Ultimate Editions
7. AddThis
• Makes your Pardot emails into social media tools.
• AddThis is a social sharing platform and allows
people to spread your messaging via Facebook,
LinkedIn, Twitter, and dozens of other social
networks.
• Prospects that click on these links in your message
can share the content of your email through their
own social media accounts
• Included in all Pardot accounts
8. Jigsaw/data.com
• Allows you to select the data provided through
data.com and place it into the prospect record.
• Once the connector is set up, all your users will
have the functionality.
• Prospect by prospect basis, allows you to
select as much or as little information to
populate the prospect record.
9. Google AdWords &
Analytics
• Pardot has both Google Analytics and Google
AdWords connectors
• Google Analytics allows you to pull in the UTM
parameters for campaign, medium, source,
content, and term
• Google AdWords allows you to track prospects
who came in through paid search.
• Included in all Pardot accounts
10. LinkedIn
• Search for prospects on LinkedIn by their
company or name
• Does a general search on LinkedIn
• Will not bring in any data to Pardot
• Free for all Pardot accounts
11. Webinar Connectors
• ReadyTalk, GoToWebinar, and WebEx are webinar
providers who we integrate with
• Report on registrations and attendance for webinar events
• Connector benefits include register for webinar based off
form completion actions, records attendance in the
prospect activity table
• Option to automatically pull in prospects who exist in your
webinar account, but not yet in Pardot
• Free for all Pardot accounts (requires paid subscription with
12. GoodData
• Business Intelligence connector that pulls in your Pardot
data.
• The syncing process allows you to slice and dice as you
would like.
• Also provides the opportunity to set automated reports.
• Great GoodData Webinar:
http://www.pardot.com/blog/2011/12/webinar-pardot-
marketing-analytics/
13. Eventbrite
• Pulls in registration and attendance from events using
Eventbrite for registration/ticketing
• Can create custom scoring in Pardot to give points for
attending or registering for an event
• Read Only – Can not use Pardot forms to register for
events, must use their registration service
• Free with all Pardot accounts
14. Social Posting
• The ability to create social post to the following social
networks:
• Twitter
• Facebook (Group and Individual Accounts)
• LinkedIn
• Use Pardot tracking to view clicks, retweets,likes, etc.
• Can have multiple accounts and choose which to post to
• Ability to schedule post for future posts
• Free with all Pardot accounts
15. End of Connectors Course
• You have reached the end of Connectors
• You will now take a test of what you have learned. You
must score greater than 85% to pass this portion of the
test.
• Good luck!
