As part of my work as a Teaching Assistant for Professor Nelson's Social Media (MCOM - 3010) class, I helped prepare materials for the classes. This presentation is one of my early works showing some good uses of social media to engage with customers. Professor Nelson changed a few things to help it match her presenting style better, but here is my original presentation before modification.

1. Social Media Revolution

2. Social Media Revolution
Social Media – Communications Revolution
Twitter – Pulse of the Internet
Facebook – Identity Redefined
Foursquare – Everywhere Online

3. Communications Revolution

4. Twitter – Pulse of the Internet
Twitter Asks:
100 million active users answer
• 140 characters at a time
250 million times a day

5. One Big Conversation
“Follow” other users to hear what they have
to say
Personalize your stream by following friends,
news sources, and interesting characters
Talk directly to others through replies using
the “@” symbol
Listen, learn, then engage

6. Levi’s I Spy Twitter Campaign

7. How Much Does a Tweet Cost?
Celebrity Endorsements
Celebrities often tweet ads for cash
through services such as Ad.ly
Old Navy paid Khloe Kardashian
$8,000 for one tweet
CampusLIVE bought Lindsey
Lohan’s tweet for $3,500
Internships.com paid Charlie Sheen
to promote for his own intern

8. Buyer Beware: Celebrity Endorsement
Rain Wilson (or Dwight from the
TV show “The Office”) parodied
this growing trend.
There are smart ways to endorse
a product.
Overly commercial or hasty
promotions can backfire.

9. KennethCole Cairo Fiasco
Kenneth Cole made a joke
• about the Cole made a joke
Kenneth riots in Cairo to grab
attention riots in Cairo to grab
about the
attention
Followers and users thought it
• was poor taste users thought it
Followers and
was poor taste
People lashed out for blatant
• baiting lashed out for blatant
People
baiting

10. Marc Jacobs’ Rogue Intern
CEO Robert Duffy hired an intern to run his Twitter
account.
Things did not go as planned…
“You guys and gals have no idea how
difficult Robert is. I am only an intern. My
last day is tomorrow. I wouldn't be
tweeting this if not!'
“Good luck! I pray for you all. If you get the
job! I'm out of here. See ya! Son't want to
be ya! Roberts a tyrant! Seriously! He is
tough!”

11. Facebook – Identities Redefined
Users Share
• Photos
• Events
• Interests
• News
800 million users
Connected worldwide
Facebook is becoming the default online identity

12. IKEA Facebook Photo Promotion

13. Zappos Interacts with Customers

14. Aveda’s Sampling App
- Conflict and Resolution
Aveda created a contest app on
Facebook
Technical difficulties caused the
contest to fail
Aveda admitted the mistake and gave
even more free samples
Sales rose by 30%

15. Foursquare – Everywhere Online

16. Jimmy Choo Treasure Hunt
Jimmy Choo trainers
checked in through
Foursquare at popular
locations across London
Those who got there before
they left received free
shoes of any style and size
This kept customers on
their feet to find a great
promotion

17. Neiman Marcus Hides Free Clutches
Neiman Marcus hid clutches in 15 of
their 46 stores
Customers that checked in on Foursquare
received hints on where the clutches
were hidden
First customers that found the clutch got
to keep it

18. Foursquare Giveaways
Some stores offer small free items to
entice visits
Maxie’s Steakhouse in New York
offered free dessert with a check-in
and an entrée order
• Sales rose by 18%
Dr. Nathan Bonilla-Warford offered
free items with Check-ins at his
practice
• Novelty raises word of mouth
(Has your doctor offered
Foursquare rewards?)

19. Questions? Comments?