CDON Group financial results for the second quarter and first six months 2012

1. Financial Results for the Second Quarter and First Six Months 2012
18 July 2012

2. Second quarter
Yet another strong growth quarter with a sales increase of 38% year on year
• Net sales up 38% y/y to SEK 952.1 (689.1) mn Operating development
• Net sales up 38% at constant exchange rates
1200
952 10,0%
1000
• Gross profit up 13% y/y to SEK 142.9 (126.4) mn & 800 689
6,0%
SEK (million)
gross margin of 15.0% excl. non-recurring items
Margin
600
• Gross profit down 13.8% y/y to SEK 109.0 (126.4) mn 400 2,8% 2,0%
with a gross margin of 11.4%, incl. non-recurring items
200
of SEK -33.9 mn 19 -44 -2,0%
0
-200 -4,6% -6,0%
• Operating profit of SEK -5.8 (23.8) mn & operating Q2 2011 Q2 2012
margin of -0.6% excluding non recurring items Net Sales Operating profit Operating margin
• Operating profit of SEK -43.5 (19.1) mn & operating
margin of -4.6% including non-recurring items of SEK No. of website visits (’000) No. of orders (’000)
-37.7 mn
60 000 1 600
+53% 1 400 +16%
• Pre-tax profit of SEK -48.5 (15.1) mn & net income of 50 000
1 200
SEK -37.1 (10.4) mn 40 000
1 000
• Earnings per share of SEK -0.54 30 000 800
600
20 000
400
10 000
200
0 0
Q2 2011 Q2 2012 Q2 2011 Q2 2012
Entertainment Fashion Entertainment Fashion
Sports & Health Home & Garden Sports & Health Home & Garden 2

3. Half year
Sales growth of 51% YTD
• Net sales up 51% y/y to SEK 1,906.4 (1,260.9) mn Operating development
• Net sales up 51% at constant exchange rates
2500 12,0%
1906
2000
• Gross profit up 24% y/y to SEK 292.5 (236.3) mn & gross
1500 1261 6,0%
SEK (million)
margin of 15.3% excl. non-recurring items
Margin
• Gross profit up 3.5% y/y to SEK 244.6 (236.3) mn & gross 1000 3,1%
margin of 12.8% incl. non-recurring items of SEK -47.9 mn 500 0,0%
39 -2,9%
0
-56
• Operating profit of SEK -3.9 (43.9) mn & operating -500 H1 2011 H1 2012 -6,0%
margin of -0.2% excl. non-recurring items
• Operating profit of SEK -55.6 (39.2) mn & -2.9% operating Net Sales Operating profit Operating margin
margin incl. non-recurring items of SEK -51.7 mn related
to Nelly.com’s warehouse relocation and adjusted offset No. of website visits (’000) No. of orders (’000)
model for returned goods
120 000 3 500
+62% +21%
3 000
• Pre-tax profit of SEK -66.0 (31.8) mn & net income of 100 000
2 500
SEK -50.1 (23.1) mn 80 000
2 000
60 000
1 500
• Basic earnings per share of SEK -0.72 (0.35) and diluted 40 000
1 000
earnings per share of SEK -0.72 (0.35)*
20 000 500
*Basic earnings per share for all periods has been calculated on the average number of
outstanding shares for the periods, amounting to 66,342,124. Diluted earnings per share for all 0 0
periods has been calculated on the average number outstanding shares after dilution for the H1 2011 H1 2012 H1 2011 H1 2012
periods, amounting to 72,921,071.
Entertainment Fashion Entertainment Fashion
Sports & Health Home & Garden Sports & Health Home & Garden 3

4. Group Summary
Entertainment Fashion Sports & Health Home & Garden
Q2-12 H1-12 Q2-12 H1-12 Q2-12 H1-12 Q2-12 H1-12 Q2-12 H1-12
Net sales 464.1 948.3 225.9 422.3 116.4 244.0 146.1 292.4 952.1 1,906.4
Growth yoy 27% 30% 23% 43% 29% 31% 199% 469% 38% 51%
Sales share 49% 50% 24% 22% 12% 13% 15% 15% 100% 100%
EBIT 11.8 36.0 -57.5 -96.1 10.9 24.3 -3.4 -9.3 -43.5 -55.6
EBIT margin 2.6% 3.8% -25.5% -22.8% 9.4% 9.9% -2.3% -3.2% -4.6% -2.9%
Visits 19.6 41.9 29.3 59.6 3.0 6.5 2.7 5.3 54.5 113.2
Orders 0.9 1.9 0.4 0.7 0.2 0.3 0.1 0.1 1.4 3.0
4

5. Business Profile & Performance
5

6. Entertainment
Continued strong growth within the consumer electronics category
Operating development
• Sales up 27% y/y in Q2 and 30% y/y YTD
1000 948 10,0%
• The product category consumer electronics continued
to grow at a high rate and constituted a larger share of
800 727 8,0%
sales than previously
SEK (million)
Margin
600 6,0%
464
• Represented 49% (53%) of total Group sales in Q2 366
400 3,9% 3,8% 4,0%
and 50% (58%) YTD
2,6%
200 2,7% 2,0%
28 36
• Operating profits of SEK 11.8 (9.9) mn in Q2 and SEK 10 12
0 0,0%
36.0 (28.1) mn YTD
Q2 2011 Q2 2012 H1 2011 H1 2012
• Operating margin of 2.6% (2.7%) in Q2 and 3.8% Net Sales Operating profit Operating margin
(3.9%) YTD
No. of website visits (’000) No. of orders (’000)
25 000 880
+22% +6%
870
20 000 860
850
15 000
840
830
10 000
820
5 000 810
800
0 790
Q2 2011 Q2 2012 Q2 2011 Q2 2012
6

7. Fashion
23% year on year revenue growth in Q2 following geographical expansions and
market share gains on the Nordic market
Operating development
• Sales increased by 23% y/y in Q2 and by 43% y/y YTD
• Growth is a combination of increased market shares in 600
12,0%
the Nordic markets and geographical expansion 422
outside the Nordics 400 4,0%
4,5% 296
1,3%
SEK (million)
• In the second quarter a local version of Nelly.com was
Margin
184 226
launched in the UK and Heppo.com was launched in -4,0%
200
the Netherlands
4 -12,0%
• Nelly .com completed the warehouse transfer, which is 0
8
crucial for its continued expansion -22,8% -20,0%
-58
-25,5% -96
-200 -28,0%
• Represented 24% (27%) of total Group sales in Q2 Q2 2011 Q2 2012 H1 2011 H1 2012
and 22% (24%) of total Group sales YTD Net Sales Operating profit Operating margin
No. of website visits (’000) No. of orders (’000)
• Operating profits of SEK -19.8 (8.3) mn in Q2
35 000 400
excluding non recurring items and SEK -57.5 (8.3) mn +74% +31%
including non recurring items of SEK -37.7 mn 30 000 350
• Operating margin of –25.5% (4.5%) including non 25 000
300
recurring items 250
20 000
• Relocation of warehouse for Nelly.com contributed 200
largely to the non-recurring items 15 000
150
• The increased growth also contributed to a negative 10 000
100
impact on earnings in the quarter
5 000 50
0 0
Q2 2011 Q2 2012 Q2 2011 Q2 2012
7

8. Sports & Health
29% year on year revenue growth in Q2 with continued geographical expansion
Operating development
• Sales up 29% y/y in Q2 and 31% y/y in H1
• Strong sales growth in the second quarter 400 14,0%
• The launch on the German market has gone according 12,0%
11,0%
to plan and the product line has expanded daily 10,7%
9,9% 10,0%
9,4%
SEK (million)
244
Margin
187 8,0%
200
• Sports & Health segment represented 12% (13%) of 6,0%
90 116
Group sales in the second quarter and 13% (15%) in 4,0%
the first half of the year
20 24 2,0%
10 11
0 0,0%
• Operating profits of SEK 10.9 (9.6) mn in Q2 and SEK Q2 2011 Q2 2012 H1 2011 H1 2012
24.3 (20.4) mn YTD Net Sales Operating profit Operating margin
• Operating margins of 9.4% (10.7%) in Q2 and margins
of 9.9% (11.0%) YTD No. of website visits (’000) No. of orders (’000)
3 500 160
+46% +20%
155
3 000
150
2 500
145
2 000 140
1 500 135
130
1 000
125
500
120
0 115
Q2 2011 Q2 2012 Q2 2011 Q2 2012
8

9. Home & Garden
Increasing market shares in respective categories
Operating development
• The YTD 2011 figures for the Home & Garden
292
segment includes Rum21 from Feb 2011 and 300
7,0%
Tretti.com from June 2011 250
5,0%
200
SEK (million)
146 3,0%
Margin
• The segment’s sales amounted to SEK 146.1 (48.9) 150 1,3% 1,5%
1,0%
mn in Q2 and to SEK 292.4 (51.4) mn YTD 100 49
51
• The segment continued with investments in all 50 -1,0%
markets and continued to gain market shares in their 1 -2,3% 1 -3,2%
0 -3,0%
respective categories -3
-50 -9 -5,0%
Q2 2011 Q2 2012 H1 2011 H1 2012
• Home & Garden accounted for 15% of total Group Net Sales Operating profit Operating margin
sales in Q2 and 15% YTD
No. of website visits (’000) No. of orders (’000)
• Operating profit of SEK -3.4 (0.6) mn in Q2 and of SEK 3 000
+286%
60
+288%
-9.3 (0.7) mn YTD 2 500 50
• Operating margins of -2.3% (1.3%) in Q2 and of -3.2%
(1.5%) YTD 2 000 40
• The segment’s operating margin was affected by the 1 500 30
Nordic expansion and broadening of the assortment in
both companies, but also by strong pressure on price 1 000 20
in the white goods category
500 10
0 0
Q2 2011 Q2 2012 Q2 2011 Q2 2012
9

10. Financial Performance & Position
10

11. Income Statement
• Net interest & other financial items of 2012 2011 2012 2011
SEK -5.0 (-4.0) mn in Q2 reflected: (SEK million) Apr-Jun Apr-Jun Jan-Jun Jan-Jun
• The Group’s revolving credit facility and Net Sales 952.1 689.1 1,906.4 1,260.9
interests costs related to it Gross profit 109.0 126.4 244.6 236.3
Gross margin (%) 11.4% 18.3% 12.8% 18.7%
• Interest costs related to the convertible
Operating profit excl non-recurring
bond issued in December 2010 -5.8 23.8 -3.9 43.9
items
Operating margin% -0.6% 3.5% -0.2% 3.5%
• Positive income tax effect of SEK 11.4 Operating profit incl non-recurring
-43.5 19.1 -55.6 39.2
(-4.7) mn in the quarter as a result of items
Operating margin% -4.6% 2.8% -2.9% 3.1%
activated capitalized loss carryforwards
Income before tax -48.5 15.1 -66.0 31.8
Net income -37.1 10.4 -50.1 23.1
Basic earnings per share (SEK) -0.54 0.16 -0.72 0.35
Diluted earnings per share -0.54 0.16 -0.72 0.35
11

12. Cash Flow
• Cash flow from operating activities before 2012 2011 2012 2011
(SEK million) Apr-Jun Apr-Jun Jan-Jun Jan-Jun
changes in working capital of SEK -50.0
Cash flow from operating
(18.0) mn in Q2 activities
-50.0 18.0 -82.8 20.2
Changes in working capital 4.1 62.3 -197.7 -101.7
• SEK 4.1 (62.3) million change in working Cash flow from operations -46.0 80.4 -280.5 -81.6
capital in Q2
Cash flow from/to investing
-14.7 -318.6 -26.7 -326.0
activities
• Cash flow to investing activities of SEK Cash flow from/to financing
0.0 185.5 0.0 185.5
14.7 (318.6) mn in Q2 activities
• Primarily reflected investments in the Change and cash equivalents for
-60.6 -52.8 -307.2 -222.0
Group’s web platforms the period
Cash and cash equivalents at the
170.7 261.3 417.4 431.3
period's start
Translation difference 0.3 0.8 0.2 0.0
Cash and cash equivalents at the
110.4 209.3 110.4 209.3
period's end
12

13. Financial Position
• Capital employed decreased by SEK 35.2 mn 2012 2011 2011
y/y to SEK 750.6 mn in Q2 (SEK million) 30-jun 30-jun 31-Dec
Total non-current assets 616.6 585.4 603.3
• Return on capital employed declined y/y to Inventories 532.6 382.4 459.1
4.4% (20.6%) in Q2, which mainly is Total receivables 158.2 110.7 145.6
explained by the lower operating profit Cash and cash equivalents 110.4 209.3 417.4
comparing to last year, acquisition of Tretti
Total assets 1,417.9 1,287.9 1,625.3
AB in June 2011 as well as higher inventory
Total equity 366.8 376.5 417.3
• Total long-term interest bearing borrowings Interest bearing liabilities 413.4 442.6 410.4
of SEK 368.8 (396.4) mn at the end of Q2
Non-interest bearing liabilites 637.7 468.8 797.6
Total equity and liabilities 1,417.9 1,287.9 1,625.3
• Net debt position of SEK 258.4 (187.1) mn
at the end of Q2, compared to SEK 196.1 at
the end of Q1
• Cash and cash equivalents decreased to SEK
110.4 (209.3) mn at the end of Q2,
compared to SEK 170.7 mn at the end of Q1
13

14. Long-term Ambition and Strategic Priorities
To become a leading e-commerce player in each of the Group’s operating market
segments & territories
Market leading in
every segment in which
we choose to compete
Ambition level
Grow faster than competitors
EBIT margin in line with peers
Strategic Priorities
Continue Establish Drive growth Secure Pursue M&A
roll out Fashion CDON.com in verticals by Operational and Start-ups
internationally shopping mall leveraging Excellence into new and
existing
segments
Strategic Enabler
Talent
14

15. For further information, please visit www.cdongroup.com or
contact:
CDON Group Investor Relations
+ 46 (0) 70 080 76 46
ir@cdongroup.com
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