Online media trends

January 30, 2009 Online Media & Search: Major Trends of 2008 Outlook for 2009

Study & Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Search Query Share Share of all search queries at the leading 5 engines, January – December 2008 2008 Query Share

[object Object],Search Query Volume Volume of monthly search queries at the leading 5 engines, December 2007 – 2008 49% 6% 10% -11% -24% Query Volume (Billions) Year-over-Year ∆ (December 2007 vs. 2008)

Searchers and Engine Loyalty ,[object Object],Volume of searchers and percentage to use only that engine, January – December 2008 Read as, “26M people searched at Ask in December 2008, of which 12% searched only at Ask” Number of Searchers and Engine Loyalty Searchers 64% 25% 12% 14% 12% Average Loyalty

Queries per Searcher ,[object Object],Average Queries per Searcher at the leading 5 engines, December 2007 – 2008 Queries per Searcher 31% 1% 36% -30% -21% Year-over-Year ∆

Referrals and Sponsored Referral Share ,[object Object],Volume of referrals and percentage that were sponsored (paid), December 2007 – 2008 Read as, “Live made 114M search referrals in December 2008, of which 8% were sponsored referrals” Referral Volume and Sponsored Share Referrals 7% 10% 3% 4% Average Sponsored Rate

Online Media Broadly speaking, the top 1,000 media sites fall into two categories Publisher Media Social Media

Media Category Growth and Reach ,[object Object],Media category Unique Visitor volume and share of Internet Population, December 2007 – 2008 4% -8 ppts -7 ppts Year-over-Year ∆ (December 2007 vs. 2008) Unique Visitors Reach Media Category Unique Visitor Growth and Reach Publisher UV Publisher Reach Social UV Social Reach 7%

Media Category Visitation ,[object Object],Media category visits and average sites per unique visitor, December 2007 – 2008 33% 19% 23% Year-over-Year ∆ (December 2007 vs. 2008) Visits Average Sites/Unique Visitor Media Category Unique Visitor Growth and Reach Publisher Visits Avg. # of Pub Sites Social Visits Avg. # of Social Sites 28%

[object Object],Page View Share Share of all page views at the Top 1,000 Media sites, December 2007 – 2008 Publisher Media Social Media Year-over-Year ∆ (December 2007 vs. 2008) 2008

[object Object],Share of Time Spent Share of all time spent at the Top 1,000 Media sites, December 2007 – 2008 Publisher Media Social Media Year-over-Year ∆ (December 2007 vs. 2008) 2008

[object Object],Trended Page Views and Time Spent Page Views and Hours per UV at the Top 1,000 Media sites, December 2007 – 2008 57% 33% -7% Year-over-Year ∆ (December 2007 vs. 2008) 81% Page View and Time Spent per Unique Visitor Page Views Hours Publishers Social Media

Outlook for 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you Media inquiries, please contact: Alex Patriquin Senior Associate Online Media & Search Compete, a TNS Media Company p: 617-933-5724 e: [email_address]

Online media trends

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