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Target Marketing Presentation1
- 1. Direct Marketing Targeted Marketing Solutions
- 10. August 8, 2010 Thank You Email or Letter Integrated Marketing Campaign Solution Real-time Campaign Dashboard Postcard & Email Campaign – Multi-Media 1 Personalized URL response channel www.JohnSmith.domain.com 2 Personalized Survey Page With Info Filled In 3 Alerts To Sales 4 Direct Sales Call 5 Database Sales & Marketing Responses Saved in Database Ed just visited your ca
- 12. Can your Direct Marketing efforts deliver better results? Targeted Marketing can improve your ROI!
Notas del editor
- Welcome, thank you, introduce everyone, informal
- Definition of direct marketing - working with some of the most successful businesses in HR, found the importance of a balance of mass and targetted marketing - fishing with net, pole
- Casting net vs fishing pole – mass reach with Newspapers and Broadcast and the like fishing with a net; direct marketing - right bait, right waters, right fish
- Lists that are purchased are gathered through numerous sources including census data, magazine subscriptions and the like. The information is also self reported through surveys, waranty cards, and the like.
- Now that we know who we are mailing to – the next question is how do we catch their attention. As with all advertising the first two remain true. Variable Printing is what sets direct mail apart from other forms of advertising
- Most businesses have not collected near as many email addresses from their customers or prospects as they have physical addresses. In addition, email addresses are constantly changing (most people change their email address every 3 -6 months) and purchased email addresses are simply not valid. Email marketing only works when you have grown your email data base organically. So how do you do that at this point? I am going to let Zack explain a tool that can help do this.