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2. Content Marketing
Quality content comprise of blogs, case
studies, how to articles, white papers and
visual sources like infographics, photos
and product videos.
Focusing on High Quality and Visual Appealing Content
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3. Branding
Establishing authenticity of the brand
name with the target audience by
investing in online and offline marketing.
Establish an Identity through Brand Marketing
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4. SEO and Social Media
Getting targeted traffic by integrating
SEO and Social Media strategy.
Improving engagement through
increase in followers and communities.
Integrating SEO and Social Media to drive traffic
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5. Retargeting and Paid Search
Behavioral Retargeting/ Remarketing
and paid search to effectively drive lead
generation. Marketers and advertisers
are investing in delivering PPC to small
businesses.
Grow market share by investing in right content and
platform
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6. Email Marketing
Seen as the most effective marketing tool
for growing the business and building a
long term customer relationships.
Personalization and segmentation with responsive email
templates
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