Presentation I gave to some businesses on why they need to adopt social media. Uses some exisitng content with some updated POV

1. The Times They Are A Changing! Why B2B Marketers Must Adopt Social Media

2. Name: C. Edward Brice Profession: SVP Marketing Age: Over 40 Social Media: Yes

3. We Live In a Connected World Mobile phones will be the dominant web accessing device by 2013, outstripping Pc’s (1.8Bn vs 1.7Bn) Gartner 2010

4. Social Media Is Now Mainstream Facebook Over 300M Unique Visitors 228% Growth Twitter Over 7M Unique Visitors with 1382% growth

5. ..and Word of Mouth… …Has Became World Of Mouth

6. "Social media in 2010 will cease being the shiny new object and instead become part of the everyday lexicon of business.”…Charlene Li Social Business Is The New Reality

7. Or Did We All Just Jump the Shark? HEY .. I JUST GOT A HOLD OF SUM GOOD OL' BRONX GRASs!! AND MAN ... I FEEL GOOD

8. Why Does All This Matter To B2B Marketing What Is Social Media Why Social Media Matters to Marketers The Fallacies of Social Media Lumemension’s Experience Key Learning's

9. What Is Social Media?

10. What Is Social Media? “ Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is a surprise that it’s not better.” AvonashKaushik – Analytics Evangelist, Google

11. Social Media Is As Old As The Hills Bill The Blacksmith is Awesome. Think I’ll send a courier with this information to my knight friends

12. Yesterday Communication Friction 8 days ride The Great Gorge 5 days ride

13. Today The Knight Just Said He liked Bill the Blacksmith. I trust the Knight. FRICTIONLESS What will my customers find of value on my fan page? Internet

14. Social Media is Frictionless Conversation In A Connected Environment

15. Why Social Media Matters To B2B Marketers.

16. Here The traditional marketing model is being challenged, and (CMOs) can foresee a day when it will no longer work.McKinsey Quarterly

17. Future of Media: Digital & Universally Accessible Global Mobile TV / Offline The Cloud Anytime - Any Place - Any Way- Millions of Channels

18. The workers have appropriated the means of production 90M Americans Generated content last year 88% in social communities 15% in virtual worlds 25% on blogs You Tube is the #2 search engine globally 25% of search results for the top 20 brands linked directly to user generated content “The workers should appropriate the means of production”

19. (cc) Lynette Webb, 2006

20. Mass Media Has Lost Its’ Effectiveness 76% of consumers don’t believe that companies tell the truth in advertisements Yankelowich

22. 2% reduction in negative word of mouth boosts sales growth by 1%

23. For the average company, a 1% increase in word of mouth advocacy equated to $16M extra sales Harvard Business Review My Peers Are Who I Trust

24. B2B Purchase Influences

25. RADIO, TV, PRINT, EVENTS, … ARE NICE, But In The New REALITY MY ECOSYSTEM IS THE BRAND The words they write, they speak, they film The Stories You Tell «Consumers are beginning in a very real sense to ownour brands and participate in theircreation … Weneed to begin to learn to let go. A.G. Lafley, CEO and Chairman of P&G We No Longer Control Our Brand

26. Tell us what you think of what we tell you Lets tell each other We Tell You Leadsloth, MIO 2009, CMO 2009 80% of Your Customers Now Find You

27. 'Businesses that won't implement Web 2.0 tools will stay behind' Darko Herlick, Gartner VP and CIO

28. The Fallacies of Social Media Marketing

29. Fallacy #1: Build It & They Will Come

30. We’ve Been Too Focused on Technology Social Media Being Social is About Relationships

31. Social Media is Conversational

32. Conversations Are Between People Who Share Relevant Information

33. Marketing Is Now About Content & Ongoing Conversations Customer Conversation Content Optimization Context 30

34. Fallacy #2: Social Media Is Free

36. Social media does not deliver the frequency of revenue generating events

37. Social media does not deliver the velocity in time to valueMarketing Sherpa 2010 Nothing Free About Social Media

39. It takes real people & effort to make social media marketing pay off.The Reality of Social Media Marketing

40. Fallacy #3: Social Media Is About Lead Generation

41. Warning, Warning. Sales & Leads Are Nice But They Are Not The Objectives

42. Social Media is About Thought Leadership

43. Social Media Can Amplify Our Efforts

44. “What do you want to measure the “social” or the “media” - David Alston of Radian6 Fallacy #4: The ROI of Social Media

45. Social Media The Big Bang Traditional ROI

47. Awareness

48. Frequency

50. Advocacy

51. Trust

52. Influence

53. EngagementMeasures: Sentiment Comments Feedback Mentions Readership Business Value Increase In Revenue Decrease In Costs

54. Awareness Engagement Listening Innovation Brand SEO Community Thought Leadership Advocacy Influence Evangelism Feedback Sentiment Service Insight Ideation Collaboration We will not understand the value of Social Media until we understand what is being said, who is saying it, what influence they have, the effect of what they are saying and the effect of what we are saying. Ed’s Social Media Strategic Framework

55. Our Social Value Strategy Matrix

56. Our Experience With Social Media

58. Twitter YOU Tube Community Ipod Blog Facebook

60. 1800 visits/month

61. 60 visits/day

62. 69% of visitors are new

64. Direct Blog Impact on Press

66. Video Views – 25,000+

67. Subscribers – 60+

68. Favorites Lists - 20

71. Lumension Twitter Started:Q3 08 Followers:1100

72. Listening: The Ugly

73. Listening: The Good

74. Integrated Syndicated Approach PR Web Blog Agency Hot Topics Twitter

75. Impact of Social Media Cut Marketing Spend in 2009 Attained organic rankings for keywords in FDCC, SCAP and IAVA Traffic from referring sites has increased 19.5% over last half of 2008 Top 30 Diamond Keywords have had overall month to month organic ranking gains for first half of 2009

76. US 2008/2009 Comparison 55% increase in 2009 press coverage 55

77. Key Learning's

78. Decide If You Want To Have A Conversation

79. Understand Your Personas LISA AUDIT MANAGER BIG REGULATED, INC. CHUCK CISO/VP INFO SEC BIG REGULATED, INC. JACK Dir./Mgr. InfoSec Mid REGULATED, INC. Reads Industry Blogs Member of Online Professional Community Socially Facebooks Active Blogger Member of Online Professional Community Engaged in online forums Socially Facebooks Reads industry publications & business press Attends industry events Facebooks to keep in touch with Grandchildren

80. Content Is King

81. Think Like a Publisher

82. Don’t Forget About Your Website

83. Social Media Doesn’t Scale It’s a Commitment & Culture

84. “There is only one thing in the world worse than being talked about, and that is not being talked about.”..Oscar Wilde

85. Thank You Blog: marketinggimbal.com Follow: twitter.com/cedwardbrice Connect: linkedin.com/in/cedwardbrice Friend: facebook.com/cedwardbrice