As a large company, your biggest (and often underutilized) resource is your employees. Every day, they are tackling both corporate and community problems with an innovative and solution-oriented mindset. These efforts can lead to new company practices, product ideas, or even startup company spin-outs, all of which can add diverse revenue streams to your overall portfolio. However, many companies lack the ability and knowledge to nurture the development of these innovations. In this unique co-presentation, learn how two corporate powerhouses – GoDaddy and Adobe – have applied the concept of intrapreneurship, from the two leaders spearheading their respective initiatives.

7. I'M @PFUNDER FROM @GODADDY
GO MAKE
SH*T HAPPENDIVERSITY, LISTENING, AND INTREPRENUERSHIP—
LIVING WITH VISION AT GODADDY.

8. TO RADICALLY
SHIFT THE GLOBAL
ECONOMY TOWARD
SMALL BUSINESS.

9. MAKE

13. TO RADICALLY
SHIFT THE GLOBAL
ECONOMY TOWARD
SMALL BUSINESS.

14. MAKE

15. I'M @PFUNDER FROM @GODADDY
WHAT DO
YOU THINK?YOU KNOW—ABOUT ALL THIS TALK OF STARTUPS
AND CREATIVITY AND DOING IT ON YOUR OWN.

16. ©2016 J. Hart ShaferConfidential. Do not distribute.
THE ART OF INTRAPRENEURSHIP
Fostering innovation inside organizations

17. ©2016 J. Hart Shafer
WHO’S THIS GUY?

18. ©2016 J. Hart Shafer
WHO’S THIS GUY?

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WHY INTREPRENEURSHIP?
A whirlwind tour of why this matters

20. ©2016 J. Hart Shafer
#1: PACE OF CHANGE
http://www.wired.com/2012/06/fortune-500-turnover-and-its-meaning/ ; kauffman.org

21. ©2016 J. Hart Shafer
#1: PACE OF CHANGE
http://www.wired.com/2012/06/fortune-500-turnover-and-its-meaning/ ; kauffman.org

22. ©2016 J. Hart Shafer
#2: NEW SOLUTIONS

23. ©2016 J. Hart Shafer

24. ©2016 J. Hart Shafer
LEAN STARTUP
Ideas
Build
Product
Measure
Data
Learn
Pivot?

25. ©2016 J. Hart Shafer
DESIGN THINKING

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THE ARK
Edward Hicks. "Noahs Ark”

27. ©2016 J. Hart Shafer
COGNITIVE BIAS
¤ Anchoring
¤ Availability
¤ Bandwagon
¤ Belief
¤ Cheerleader
¤ Clustering
¤ Confirmation
¤ Congruence
¤ Contrast
¤ Consistency
¤ Expectation
¤ Framing effect
¤ Gambler’s
¤ Heuristic
¤ Information
¤ Observation
¤ Priming
¤ Status Quo
http://en.wikipedia.org/wiki/List_of_cognitive_biases

28. ©2016 J. Hart Shafer
THE KEY
Measured behavior
over
Reasoned opinion
(yours or your customers’)

29. ©2016 J. Hart Shafer
INVEST AFTER LEARNING
investment

30. ©2016 J. Hart Shafer
EXAMPLE: COINSTAR

31. ©2016 J. Hart Shafer
THERASPECS
Interviews
Surveys
Prototype tests

32. ©2016 J. Hart Shafer
THERASPECS

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THERASPECS

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PACE OF CHANGE FOR STARTUPS

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NEW SOLUTIONS FOR STARTUPS

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FOR EMPLOYEES

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IT’S THE LEADERS’ FAULT

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NOT LIKE THIS GUY

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EFFICIENCY
$ $$$

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EFFICIENCY
$
$$$
$$$

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WHAT DO INNOVATORS LOOK LIKE?

42. ©2016 J. Hart Shafer
WHAT DO INNOVATORS LOOK LIKE?

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WHAT DO INNOVATORS LOOK LIKE?
Innovator
“Every child
is an artist”

44. ©2016 J. Hart Shafer
INNOVATION IS
MESSY AND
INEFFICIENT

45. ©2016 J. Hart Shafer
INNOVATOR CHARACTERISTICS
• Observing
• Questioning
• Networking
• Associating
• Experimenting
Clayton Christensen

46. ©2016 J. Hart Shafer
FAILURE.

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FEAR.

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INCENTIVE
=
NEVER FAIL

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THE ROCK ROLLS BACK

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LEADERSHIP CASCADE
???

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WHAT?
WHEN?
HOW MUCH?

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THE ROCK ROLLS BACK

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COMMUNICATION BOTTLENECK
! ?

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THE ROCK ROLLS BACK

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STANLEY McCHRYSTAL

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COMMUNICATION BOTTLENECK
! ?

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STRUCTURE FOR COLABORATION
http://www.fastcompany.com/3045477/work-smart/goodbye-org-chart
Command
Command of teams

58. ©2016 J. Hart Shafer
STRUCTURE FOR COLABORATION
! ?
Bureaucrats. Idiots.

59. ©2016 J. Hart Shafer
STRUCTURE FOR COLABORATION
http://www.fastcompany.com/3045477/work-smart/goodbye-org-chart
Command
Command of teams
Team of Teams
Shared context and mission
over
Efficient execution

60. ©2016 J. Hart Shafer
2,000 person
conference call
Daily.

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INTENT-BASED LEADERSHIP

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PUSH OWNERSHIP DOWN

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INTENT-BASED COMMUNICATION
Captain, I intend
to submerge.
What am I
thinking?

64. ©2016 J. Hart Shafer
INTENT-BASED COMMUNICATION
Wondering if it is
safe.
Convince me.

65. ©2016 J. Hart Shafer
INTENT-BASED COMMUNICATION
Hatches sealed.
Hands below.
Sounding made.
Our water.
Very well.

66. ©2016 J. Hart Shafer
HANDLING FAILURE
20
pushups!
Whoops!
Why?
Clarified
Intent
Clarified
Intent
Clarified
Intent
Clarified
Intent
Clarified
Intent

67. ©2016 J. Hart Shafer
LANGUAGE MATTERS
Safe
environment for
dissent

68. ©2016 J. Hart Shafer
BIAS MULTIPLYING MACHINE

69. ©2016 J. Hart Shafer
MOTIVATED, ENGAGED BRAINS
I intend to…
I’ve done the
following due
diligence…
Here’s how it aligns
to our vision and
strategy…
Autonomy
Mastery
Purpose

70. ©2016 J. Hart Shafer
ADOBE KICKBOX
Adobe Systems, Inc.

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KICKBOX ORIGINS
Mark Randall
VP, Creativity

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INNOVATION PROCESSES

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ADOBE KICKBOX
Fund
every
idea

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OBJECTION!
But…
Doesn’t someone have
to decide?
Not if it’s fast and cheap enough

75. ©2016 J. Hart Shafer
EVERYONE
GETS WET

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ADOBE KICKBOX
Innovators
over
Innovations

77. ©2016 J. Hart Shafer
WORKSHOP & PROCESS

78. ©2016 J. Hart Shafer
IN A BOX

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EVERYTHING NEEDED
Tools
Sugar
Caffeine
Time
Money

80. ©2016 J. Hart Shafer
Reality-
based

81. ©2016 J. Hart Shafer

82. ©2016 J. Hart Shafer
RESULTS FROM 1000+ BOXES
Dozens of funded or “stolen” projects
1 major acquisition
Hundreds of innovator-killed projects
Off-the-charts engagement

83. ©2016 J. Hart Shafer
ADOBE KICKBOX
Adobe Systems, Inc.
http://kickbox.adobe.com

84. ©2016 J. Hart Shafer
INNOVATION IN ORGANIZATIONS
Innovation
≠
Clever people

85. ©2016 J. Hart Shafer
INNOVATION IN ORGANIZATIONS
• Organization
• Communication
• Language
• Incentives
• (explicit & implicit)

86. ©2016 J. Hart ShaferConfidential. Do not distribute.
MAKE IT HAPPEN
hart@theraspecs.com
@j3hs
Linkedin.com/in/hartshafer