Video is a powerful tool for telling stories, particularly for incubators or entrepreneurs. Greg Bullock, Marketing Specialist, offers tactical advice for creating simple yet effective videos to build your company's brand and sharing your greatest stories. Presented on Sunday, October 12, 2014 as part of the NACCE 2014 Pre-Conference Workshops.

1. VISUAL MAGIC:
HOW VIDEO CAN HELP
TELL YOUR GREATEST STORIES
Greg Bullock
Marketing Specialist
Center for Entrepreneurial Innovation
Phoenix, Arizona

2. WHY VIDEO?
Visual learning
Brand building
Lead generation
Analytics

3. ARIZONA LEGACY

4. BEST PRACTICES
STRATEGY
Short is sweet
• Creative / Brand: < 1 min
• Tutorials / Demos: < 90 sec
• Testimonials: < 2 min
Pre-Production
• Define objectives and audience
• Define key messaging and themes
• Storyboard key shots
• Script dialogue and voiceover
• Approvals

5. BEST PRACTICES
PRODUCTION
Do it in-house (if possible)
Shoot lots, shoot more, and
shoot often
Video is important…
• DSLR cameras
• High-end video cameras
• Smartphones
…But audio makes it!
• Invest in high-quality audio system
• Sony, Sennheiser, Zoom Handy Recorder
• Audio for smartphones

6. BEST PRACTICES
POST-PRODUCTION
Editing Software
• Final Cut Pro
• Adobe Premier
• Apple iMovie /
Windows Movie Maker (free)
• Mobile apps
Keep it Clean & Simple!
• Edits / transitions
• Titles / graphics
Royalty-Free Music
• Premiumbeat.com

7. BEST PRACTICES
DISTRIBUTION
Online
• Website
• YouTube
Social
• Share repeatedly
• Leverage new audiences
• Cures “nothing to post” syndrome
In-Person
• Presentations, tours, etc.
• Encourage them to share, tweet
• Follow-up email and/or flash drive
Lead Generation
Analytics

8. QUESTIONS?
Greg Bullock
Marketing Specialist
Center for Entrepreneurial
Innovation
275 N. GateWay Drive
Phoenix, AZ 85034
602.286.8958
bullock@ceigateway.com
www.ceigateway.com