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Facebook Developer Garage AG

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presentation @ Facebook Developer Garage

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Facebook Developer Garage AG

  1. 1. Adding Artifical Intelligence to Facebook Simulacrum Stephan Noller, AG
  2. 2. Simulacrum, Baudrillard, Weizenbaum „ The simulacrum is never that which conceals the truth - it is the truth which conceals that there is none. The simulacrum is true. “ (Jean Baudrillard) „ The most truthful way to describe Eliza is, conceiving Eliza as an actor, who has learnt a number of rules, and who improvises during the whole time he is on stage, according to these rules. So, one never knows, what he is going to say next. “ (Prof. Weizenbaum answering the Question „What is Eliza?“)
  3. 3. Simulacrum adds artifical intelligence to your Facebook Profile <ul><li>Quite often people are visiting your profile when you are not online or logged in. </li></ul><ul><li>With simulacrum you add a personalized and intelligent multilanguage bot to your profile. </li></ul><ul><li>Visitors can start chatting with you whenever they want. </li></ul><ul><li>The bot is configurable and can even be trained by you to answer question like you would do it. </li></ul>
  4. 5. Sometimes artifical intelligence will turn out to be artifical <ul><li>When a Visitor starts a Chat with the virtual assistant the Profile-Owner will receive an email, asking: Visitor just started chatting with you, do you want to take over? </li></ul><ul><li>If the Profile-Owner clicks „yes, takeover“ a chat window opens with a traditional chat interface </li></ul><ul><li>The Visitor never knows whether he is talking to the real person or to the bot </li></ul><ul><li>This adds Serendipity for the Visitor and Fun and Interactivity for the Profile-Owner </li></ul>
  5. 6. Background <ul><li>Simulacrum is based on programe, a PHP Implementation of ALICE, a follower of Eliza, written by Paul Rydell </li></ul><ul><li>ALICE won the Loebner Price several times </li></ul><ul><li>The Bot is based on AIML (Artifical Intelligence Markup Language) and can be extended with additional knowledge easily </li></ul><ul><li>The knowledge is explicit ans transferable </li></ul><ul><li>The Bot can be personalized (with variables) and trained </li></ul><ul><li>Simulacrum uses general knowledge + personalized knowledge to provide scalability </li></ul><ul><li>It runs – of course – on ec2 </li></ul>
  6. 7. A playfully way to get more ad-relevant informations <ul><li>Simulacrum also demonstrates how smart Advertising can work on Facebook apps </li></ul><ul><li>Users are invited to playfully provide more insights about their needs, preferred styles and so on </li></ul><ul><li>As the information is provided as configuration for the virtual alter ego privacy concerns are nonserious </li></ul><ul><li>It shows how Social Networks can be used as smart Ad-Environments without disturbing peoples privacy needs </li></ul>
  7. 8. Contacts
  8. 9. Contacts Stephan Noller Managing Director stephan.noller AG Rotherstr. 16 Berlin 10245 Company <ul><li>27 employees </li></ul><ul><li>(Consultancy, Development, Marketing, Project Management, Sales...) </li></ul><ul><li>Offering on a ASP-basis Targeting Technology in the areas of Online Advertising </li></ul><ul><li>Predictive Behavioral Targeting: </li></ul><ul><li>Online Browsing Measurement </li></ul><ul><li>Site Visitors Demographic Surveys </li></ul><ul><li>Market Research & Analysis </li></ul><ul><li>Data Enhanced Profile Logistics </li></ul>Investors bmp Mediainvestor AG Co. KG Investitutions Bank Berlin Media Ventures GmbH Board of Directors <ul><li>Jens Spyrka </li></ul><ul><li>Managing Director </li></ul><ul><li>Bmp Mediainvestor AG &Co. KGaA </li></ul><ul><li>Dirk Freytag </li></ul><ul><li>Managing Director </li></ul><ul><li>ADTECH GmbH </li></ul><ul><li>Hartmut Scheffler </li></ul><ul><li>Managing Director </li></ul><ul><li>TNS Infratest Holding GmbH & Co. KG </li></ul>