SlideShare una empresa de Scribd logo

Machines will break our hearts

•
•
Celtra Inc
Celtra Inc

A presentation by Celtra's CPO, Matevz Klanjsek, on how can technology help bring creativity back in the advertising world. Presented at 2015 iMedia Brand Summit: Man vs Machine.

Marketing
1 de 21
Descargar para leer sin conexión
MACHINES WILL BREAK OUR HEARTS Matevz Klanjsek April 2015
Website Knowledge Creative Gallery Celtra Ads on Smartphone Celtra on Vimeo Celtra on Twitter More Info celtra.com celtra.com/knowledge celtra.com/gallery sample.celtra.com/demo vimeo.com/celtra/videos @CeltraMobile info@celtra.com Matevz Klanjsek Co-founder & CPO matevz@celtra.com @hyperhandsome

Recomendados

Cross-Screen Transplants
Cross-Screen TransplantsCross-Screen Transplants
Cross-Screen TransplantsCeltra Inc
 
The Iron Throne of Display Advertising
The Iron Throne of Display Advertising The Iron Throne of Display Advertising
The Iron Throne of Display Advertising Celtra Inc
 
The Right Audience, the Right Time, the Right @#*!?
The Right Audience, the Right Time, the Right @#*!?The Right Audience, the Right Time, the Right @#*!?
The Right Audience, the Right Time, the Right @#*!?Celtra Inc
 
Programmatic Creative:Tthe rise of Data-driven Content in Mobile Display & Video
Programmatic Creative:Tthe rise of Data-driven Content in Mobile Display & VideoProgrammatic Creative:Tthe rise of Data-driven Content in Mobile Display & Video
Programmatic Creative:Tthe rise of Data-driven Content in Mobile Display & VideoBea Fdez V
 
How to Secure Your Website infographic
How to Secure Your Website infographicHow to Secure Your Website infographic
How to Secure Your Website infographicKwikturn Media
 
Outstream Video Advertising with Celtra for brands & agencies
Outstream Video Advertising with Celtra for brands & agenciesOutstream Video Advertising with Celtra for brands & agencies
Outstream Video Advertising with Celtra for brands & agenciesCeltra Inc
 
1:1 Meeting
1:1 Meeting1:1 Meeting
1:1 MeetingSultan Shalakhti
 
How Celtra Optimizes its Advertising Platform with Databricks
How Celtra Optimizes its Advertising Platform with DatabricksHow Celtra Optimizes its Advertising Platform with Databricks
How Celtra Optimizes its Advertising Platform with DatabricksGrega Kespret
 

Recomendados

Cross-Screen Transplants
Cross-Screen TransplantsCross-Screen Transplants
Cross-Screen TransplantsCeltra Inc
 
The Iron Throne of Display Advertising
The Iron Throne of Display Advertising The Iron Throne of Display Advertising
The Iron Throne of Display Advertising Celtra Inc
 
The Right Audience, the Right Time, the Right @#*!?
The Right Audience, the Right Time, the Right @#*!?The Right Audience, the Right Time, the Right @#*!?
The Right Audience, the Right Time, the Right @#*!?Celtra Inc
 
Programmatic Creative:Tthe rise of Data-driven Content in Mobile Display & Video
Programmatic Creative:Tthe rise of Data-driven Content in Mobile Display & VideoProgrammatic Creative:Tthe rise of Data-driven Content in Mobile Display & Video
Programmatic Creative:Tthe rise of Data-driven Content in Mobile Display & VideoBea Fdez V
 
How to Secure Your Website infographic
How to Secure Your Website infographicHow to Secure Your Website infographic
How to Secure Your Website infographicKwikturn Media
 
Outstream Video Advertising with Celtra for brands & agencies
Outstream Video Advertising with Celtra for brands & agenciesOutstream Video Advertising with Celtra for brands & agencies
Outstream Video Advertising with Celtra for brands & agenciesCeltra Inc
 
1:1 Meeting
1:1 Meeting1:1 Meeting
1:1 MeetingSultan Shalakhti
 
How Celtra Optimizes its Advertising Platform with Databricks
How Celtra Optimizes its Advertising Platform with DatabricksHow Celtra Optimizes its Advertising Platform with Databricks
How Celtra Optimizes its Advertising Platform with DatabricksGrega Kespret
 
Celtra builder features - Video
Celtra builder features - VideoCeltra builder features - Video
Celtra builder features - VideoCeltra Inc
 
Celtra builder features - Presentation
Celtra builder features - PresentationCeltra builder features - Presentation
Celtra builder features - PresentationCeltra Inc
 
Celtra Creative Insights Report Q1 2018
Celtra Creative Insights Report Q1 2018Celtra Creative Insights Report Q1 2018
Celtra Creative Insights Report Q1 2018Celtra Inc
 
Celtra builder features - Essential Tools
Celtra builder features - Essential ToolsCeltra builder features - Essential Tools
Celtra builder features - Essential ToolsCeltra Inc
 
Celtra builder features - Visual Effects
Celtra builder features - Visual EffectsCeltra builder features - Visual Effects
Celtra builder features - Visual EffectsCeltra Inc
 
Celtra builder features - Location
Celtra builder features - LocationCeltra builder features - Location
Celtra builder features - LocationCeltra Inc
 
Celtra builder features - Motion Graphics
Celtra builder features - Motion GraphicsCeltra builder features - Motion Graphics
Celtra builder features - Motion GraphicsCeltra Inc
 
Celtra builder features - Creativity
Celtra builder features - CreativityCeltra builder features - Creativity
Celtra builder features - CreativityCeltra Inc
 
Outstream Video Advertising with Celtra for Media Partners
Outstream Video Advertising with Celtra for Media PartnersOutstream Video Advertising with Celtra for Media Partners
Outstream Video Advertising with Celtra for Media PartnersCeltra Inc
 
The Rise of Creative in a Programmatic World
The Rise of Creative in a Programmatic WorldThe Rise of Creative in a Programmatic World
The Rise of Creative in a Programmatic WorldCeltra Inc
 
A Marketers guide to gaming in display ads
A Marketers guide to gaming in display adsA Marketers guide to gaming in display ads
A Marketers guide to gaming in display adsCeltra Inc
 
How to Build Display Ads for Retail?
How to Build Display Ads for Retail?How to Build Display Ads for Retail?
How to Build Display Ads for Retail?Celtra Inc
 
Never Mind Black Friday, Here's Mobile Monday
Never Mind Black Friday, Here's Mobile MondayNever Mind Black Friday, Here's Mobile Monday
Never Mind Black Friday, Here's Mobile MondayCeltra Inc
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 

Más contenido relacionado

Más de Celtra Inc

Celtra builder features - Video
Celtra builder features - VideoCeltra builder features - Video
Celtra builder features - VideoCeltra Inc
 
Celtra builder features - Presentation
Celtra builder features - PresentationCeltra builder features - Presentation
Celtra builder features - PresentationCeltra Inc
 
Celtra Creative Insights Report Q1 2018
Celtra Creative Insights Report Q1 2018Celtra Creative Insights Report Q1 2018
Celtra Creative Insights Report Q1 2018Celtra Inc
 
Celtra builder features - Essential Tools
Celtra builder features - Essential ToolsCeltra builder features - Essential Tools
Celtra builder features - Essential ToolsCeltra Inc
 
Celtra builder features - Visual Effects
Celtra builder features - Visual EffectsCeltra builder features - Visual Effects
Celtra builder features - Visual EffectsCeltra Inc
 
Celtra builder features - Location
Celtra builder features - LocationCeltra builder features - Location
Celtra builder features - LocationCeltra Inc
 
Celtra builder features - Motion Graphics
Celtra builder features - Motion GraphicsCeltra builder features - Motion Graphics
Celtra builder features - Motion GraphicsCeltra Inc
 
Celtra builder features - Creativity
Celtra builder features - CreativityCeltra builder features - Creativity
Celtra builder features - CreativityCeltra Inc
 
Outstream Video Advertising with Celtra for Media Partners
Outstream Video Advertising with Celtra for Media PartnersOutstream Video Advertising with Celtra for Media Partners
Outstream Video Advertising with Celtra for Media PartnersCeltra Inc
 
The Rise of Creative in a Programmatic World
The Rise of Creative in a Programmatic WorldThe Rise of Creative in a Programmatic World
The Rise of Creative in a Programmatic WorldCeltra Inc
 
A Marketers guide to gaming in display ads
A Marketers guide to gaming in display adsA Marketers guide to gaming in display ads
A Marketers guide to gaming in display adsCeltra Inc
 
How to Build Display Ads for Retail?
How to Build Display Ads for Retail?How to Build Display Ads for Retail?
How to Build Display Ads for Retail?Celtra Inc
 
Never Mind Black Friday, Here's Mobile Monday
Never Mind Black Friday, Here's Mobile MondayNever Mind Black Friday, Here's Mobile Monday
Never Mind Black Friday, Here's Mobile MondayCeltra Inc
 

Más de Celtra Inc (13)

Celtra builder features - Video
Celtra builder features - VideoCeltra builder features - Video
Celtra builder features - Video
 
Celtra builder features - Presentation
Celtra builder features - PresentationCeltra builder features - Presentation
Celtra builder features - Presentation
 
Celtra Creative Insights Report Q1 2018
Celtra Creative Insights Report Q1 2018Celtra Creative Insights Report Q1 2018
Celtra Creative Insights Report Q1 2018
 
Celtra builder features - Essential Tools
Celtra builder features - Essential ToolsCeltra builder features - Essential Tools
Celtra builder features - Essential Tools
 
Celtra builder features - Visual Effects
Celtra builder features - Visual EffectsCeltra builder features - Visual Effects
Celtra builder features - Visual Effects
 
Celtra builder features - Location
Celtra builder features - LocationCeltra builder features - Location
Celtra builder features - Location
 
Celtra builder features - Motion Graphics
Celtra builder features - Motion GraphicsCeltra builder features - Motion Graphics
Celtra builder features - Motion Graphics
 
Celtra builder features - Creativity
Celtra builder features - CreativityCeltra builder features - Creativity
Celtra builder features - Creativity
 
Outstream Video Advertising with Celtra for Media Partners
Outstream Video Advertising with Celtra for Media PartnersOutstream Video Advertising with Celtra for Media Partners
Outstream Video Advertising with Celtra for Media Partners
 
The Rise of Creative in a Programmatic World
The Rise of Creative in a Programmatic WorldThe Rise of Creative in a Programmatic World
The Rise of Creative in a Programmatic World
 
A Marketers guide to gaming in display ads
A Marketers guide to gaming in display adsA Marketers guide to gaming in display ads
A Marketers guide to gaming in display ads
 
How to Build Display Ads for Retail?
How to Build Display Ads for Retail?How to Build Display Ads for Retail?
How to Build Display Ads for Retail?
 
Never Mind Black Friday, Here's Mobile Monday
Never Mind Black Friday, Here's Mobile MondayNever Mind Black Friday, Here's Mobile Monday
Never Mind Black Friday, Here's Mobile Monday
 

Último

What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCall girl Jaipur
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristicswasim792942
 

Último (20)

Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 

Machines will break our hearts