Presentation of an airline project for Africa

1. Sahelian Air
An International Airline company in Sub-
Saharan Africa
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2. Sahelian Air or the origins of Main objective: To facilitate air transport in Africa
by offering African passengers new choices in terms
an African project, in the ser- of network quality of service, price, safety.
vice of Africa! Background: Lack of an air carrier for West and
Central Africa with a continental and international
situation of force foreign companies to local African
companies facing flight fares making it more diffi-
cult access to air transport.
Ambition: Become within 5 years the leader and ref-
erence in terms of air transport in West Africa and
Central Africa and participate, as a result, the social
and economic integration of African peoples.
To facilitate air transport:
the priority and the ambition of
Sahelian Air.
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3. Sahelian Air revolves around the creation of a group
UNE STRATEGIE PERFORMANTE of local airlines which are developing domestic air
routes, regional and international departure of the
main capitals of the West and Central Africa.
Bringing together African, European, American and
other shareholders, Sahelian International Air Lines
is an international company majority owned by pri-
vate sub-Saharan promoters.
AN EFFECTIVE AND ORIGINALE
ORGANIZATION
THE GUARANTEE OF A BETTER EFFICIENCY
THE GUARANTEE OF A BETTER EFFICIENCY
Sahelian Air is organized in a group of independent
companies linked to a parent company, Sahelian In-
Air Transport is an integrated complex and highly ternational Air Lines which is headquartered in
subject to the vagaries of international and local Senegal.
situations. The failure of a project may the fast if its
viability is not based on a business plan, develop- Each company of the group is headed by a board of
ment and reflected on a sound, basic principles that directors elected by shareholders. Under the super-
support a sound financial basis. vision of this council are recruited, an independent
and professional, general managers and directors of
A team of experienced professionals are in the ser- departments of each of these companies.
vice of development of this powerful strategy.
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4. Sahelian Air gives special importance to the choice
of its leaders and reflects mainly of training, compe-
tence and experience of each member of its «Top
Management».
The relative independence of subsidiaries in the
group does not exclude the coordination and cen-
tralization of operation, commercial and strategic by
Sahelian International Air Lines, the parent com-
pany, who will have a decision-making power, con-
trol and coordination of actions on each subsidiary.
The standardization of methods and management
tools and facilitate the consolidation and perform-
ance analysis of each structure of Sahelian Air.
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5. SAHELIAN AIR SUBSIDIARIES
SAHELIAN AIR SUBSIDIARIES
SAHELIAN AIR :
GROUP STRUCTURE With the ambition to establish itself, eventually,
across the Sub-Saharan Africa, Sahelian Air begin its
activities from several countries in West and Central
SAHELIAN INTERNATIONAL AIR LINES ..
SAHELIAN INTERNATIONAL AIR LINES Africa : Benin, Burkina Faso, Cameroon, Congo,
Ivory Coast, Mali, Senegal and DR of Congo. Other
Coordination center and operational control, Sahe- countries will ultimately destined to join the group.
lian International Air Lines offers the dimensions in
which each subsidiary are achievable development In each of these countries, there is established a lo-
potential in satisfactory economic conditions , if not cal subsidiary majority owned by natural persons
optimal. and legal private premises.
Sahelian International Air Lines has positioned itself The local subsidiary, in coordination with Sahelian
as the heritage society’s airline group with the con- International Air Lines and other subsidiaries, de-
trol and management : fined the domestic, regional and international net-
work to work for a better flow of people and goods
• The fleet of aircraft, from its national space.
• The aircraft maintenance,
• Technical and commercial crew, Thanks to the existence of Sahelian International Air
• The IT, Lines which has responsibility for the flight opera-
• The coordination of operational, strategies, tional aspect, the local subsidiary has as its main
financial, marketing and commercial, objective as the management and commercial assis-
• The coordination and supervision of studies tance from its capital.
necessary for a good air implantation .
With this organization and the assistance of interna-
tional subsidiaries, the Sahelian Air Group offers
huge possibilities to abolish fixed costs for better
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6. elasticity of the pricing policy for greater benefit of An important technical partner,
its customers. leader in the development of aircraft
with fever than 100 seats, provides
Punctuality, availability and quality are the expertise to promote the attainment
«watchwords» for each of our subsidiary operate a of Sahelian Air, ATR, like its sister Airbus of EADS
totally local staff recruited exclusively on profes- group, has a strategic ambition of participate in de-
sional criteria of training, experience, competence veloping the African air transport across Sahelian
and commitment. Air which wants to enjoy the climate of economic
openness and political life of African sky..
PARTNERS WITH INTERNATIONAL The world leader in Global Distri-
bution System (GDS), Sabre Air-
REPUTATION line Solutions engages in Sahelian
Air providing the information needed to identify po-
Sahelian Air bases solidify its bases on technical, tential aviation market in Africa. His consulting de-
strategic and financial renowned partners with in- partment accompanies Sahelian Air throughout its
ternational perfectly master the air transport sector. preparation phase, starting up but also during the
first five years of flight operation. Sahelian Air will
TECHNICAL PARTNERS
TECHNICAL PARTNERS benefit from software tools last generation to build
a reliable airline at the forefront of new technologies
Our main technical partner, a leader applied to air transport in commercial matters.
in delivering aircraft over 100 seats,
provides expertise to promote the at-
tainment of Sahelian Air. Airbus’s FINANCIAL PARTENERS
FINANCIAL PARTENERS
strategic ambition to participate in developing the
African air transport across Sahelian Air which Sahelian Air supports its development on a double
wants to enjoy the climate of economic openness financial partnership :
and political life of African sky.
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7. The private financial partnership strengthening some horizontal structures of Sahe-
lian Air Group.
For its initiation and development during the first
five years, Sahelian Air involves only international Already, ongoing communication is established with
private partners. the African Development Bank (ADB), European In-
vestment Bank (EIB) OPEC Fund, the International
These private financial partners are present in Finance Corporation (IFC) and some other European
Europe, America and Asia. Their participation in Sa- and Arab cooperation funds.
helian Air provides funding of more than 100% of
the investment program, in short and medium term
of this new African airline company.
Their participation in Sahelian International Air
Lines, the parent company of the Sahelian Air Group,
must cover 35% of the capital, allowing them to
have a say on the management of funds and compli-
ance with the objectives of Sahelian Air Group.
The institutional financial partnership
The institutional financial partners intervene during
the extension and development of Sahelian Air
Group. After the first five year of flight operations
and expertise gained, Sahelian Air Group be entitled
to financial assistance from private and public insti-
tutional donors to finance the expansion of its fleet,
the establishment of operational infrastructure and
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8. The European airlines company targeted can offer to
Sahelian Air assistance in training for its technical
STRATEGIC PARTNERS personnel, assistance in most European airports, in-
ventory management of spare parts for the Sahelian
Air fleet, commercial and technical assistance stop-
For its development and ensure its viability, Sahe- overs on European use of its European cities as hub
lian Air will develop a partnership strategy such as for connecting passengers of Sahelian Air.
« win-win » with reputable international airlines.
In return, Sahelian Air offers airport assistance in
Choosing strategic partners is carried out following Africa, a commercial representation where the part-
a diagnostic and precise analysis of potential recip- ner does not want to invest in infrastructure and
rocal contributions of each party. Sahelian Air has personnel, sharing codes on the lines of the African
targeted and approached European, U.S. and Persian network not covered by it, a partnership in achiev-
Gulf airlines companies for a strategic partnership ing these aircraft maintenance centers and training
equitable and reciprocal. Some areas of strategic co- for careers in aviation.
operation will emerge from the launch of the first
The U.S. Strategic Partner
The U.S. Strategic Partner
flights of Sahelian Air.
The American partnership is deter-
The European Strategic Partner
The European Strategic Partner mined by the will of Sahelian Air
opened the North American market.
The European strategic partner is a guar-
antee of viability and future success of This partnership allows you to draw an American/
Sahelian Air both on the European market African air network and met different hubs available
as its own market. The choice of this to Sahelian Air which uses them as areas of
European partner is made based on the in cognition, matches.
the « background » of partnership in the aviation
sector but especially their location on the African air
market.
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9. The American partner benefits Sahelian Air network
to develop a code-sharing program to African desti-
nations.
The Strategic Partner in Asia and the Middle
The Strategic Partner in Asia and the Middle
East
East
Sahelian Air putting in place
when several companies in
the Gulf begin development
of their network in Sub Saha-
ran Africa, it seems wise to
establish a synergy with one of them to improve
cost saving as location that exploitation.
The articulation network of Sahelian Air and its part-
ner in this area can enjoy a direct opening to the en-
tire Middle East and Asia (Hong Kong, Delhi, Singa-
pore, Bangkok, Guangzhou, etc.). Avoiding a pas-
sage via Europe.
The duration of a trip from African capital to Asia is
thus reduced from 6 to 8 hours on the current time.
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10. Cotonou but also in Abidjan to Lagos, Douala, Coto-
nou, Accra and Brazzaville.
A FLUID NETWORK FOR AFRICA
Passengers who use the Sahelian Air network has
The main objective of the founders of Sahelian Air is always an alternative immediately in order to
to establish an African airline quickly leader in the achieve the route of his choice a very short time and
market. It is important to respond very quickly to at lower price.
the needs of populations in channeling more than
50% of the market by setting up a comprehensive
air network. This must fully cover the areas of West
an Central Africa.
A FLUID AND COMPLETE NETWORK IN AFRICA
A FLUID AND COMPLETE NETWORK IN AFRICA
The Sahelian Air network will develop so as to offer
all possibilities for rapid movement between two Af-
rican cities separated by several thousand kilome-
ters. The domestic, regional and international net-
work implemented by Sahelian Air make it leader in
a market of over 350 Million potential customers.
To do so, the air network is served by several hubs
divided into West and Central Africa to provide a
maximum possibility of transfers for a better quality
of the actual offer.
It is thus possible to provide a link between Accra
and Abidjan via Bamako which possibility of
matches in Bamako to Ouagadougou, Lome and Inter- Network estimate
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11. An Extensive Network Abroad
Apart from its African network expanded, Sahelian
Air sims to open the world to African and Africa to
residents of the world.
Very quickly, Sahelian Air’s aircrafts transport its
customers to several destinations in Europe, North
America and Middle East where fast connections to
the rest of the world will be proposed.
An objective of market share in both ambitious and
reasonable
The potential aggregate annual air travelers in Af-
rica is currently 20 Million passengers. Sahelian Air
designed to carry 35% of this passengers at
2,350,000 passengers on international routes and
4,650,000 passengers in inter-lines.
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12. vide comfort and punctuality to our passengers. They
can also emports of important cargo for the greater
A MODERN FLEET TO SERVE benefit of economic actors who travel. Eventually,
more than a dozen aircraft will travel the heavens in
OUR PASSENGERS the world in the color of Africa Saharan and Sahelian
Air.
Sahelian Air has chosen strategically and operationally
to move toward a homogeneous fleet, the source of
operational commonality and economic gains, while
maintaining a high level of reliability and security.
The inter-African network of Sahelian Air is assigned a
fleet of the Airbus A320 family, safer and economic
aircraft, which have been everywhere in the world
proved its reliability and quality of service it provides
To serve the longest lines, a mixed fleet of Airbus to passengers. In addition, its cargo capacity pre-
A330-300 and A340-300 will equip our international vailed improved compared to those of its main com-
network. These modern aircraft, the technology, pro- petitors.
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13. SECURITY AT THE HEART OF
OUR CONCERNS
For Sahelian Air, safety in transporting people and
goods is essential. To this end, a strategy was put in
place :
• Modern Fleet,
• Maintenance of the aircraft fleet to meet all the
best international standards,
• Technical personnel specially selected and
trained,
• Establishment of a permanent system of con-
trols,
• Creating a quality system adequate,
• Technical support partners globally recognized.
Finally, on the lines shorter or where the capacity
needs are lower, Sahelian Air studying to acquisition
of of low-capacity aircraft (ATR and Embraer), but
equally suitable for air transport in Africa.
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14. EXCELLENCE IN TERMS OF A TRADE POLICY ADAPTED
QUALITY & PRICE REPORT
Sahelian Air provide its customers with a range tar-
iff attractive and innovative, allowing everyone to
The objective of Sahelian Air is to provide quality find a deal that suits its needs and its possibilities.
service to international standards, with additional In addition, a specific program to businesses and
African touch in home and customization term for administrations is developed.
the treatment of the client. In this respect, Sahelian
Air aims to become a benchmark among major inter- An effective loyalty program is set up for the greater
national airlines companies through the provision of
benefit of customers, they are very frequent or oc-
services tailored to the needs of its customers and casional travelers more.
to watch them.
The agreements reached with Sahelian Air with air-
This quality of service passes on this one hand by a lines companies, both in Africa than in the rest of
staff specially trained and highly aware of the per- the world, offers its customers a wide range of des-
sonalization of customer service and secondly by a tinations, as part of a trip ease and without coer-
range of products to ensure the best comfort of pas- cion.
sengers.
Thanks to preferential agreements with major
For Sahelian Air, the customer is the heart of any ac- brands in the field of travel, including car rentals
tivity. We do not forget that it is always the final and hotels, Sahelian Air customers are offered a full
choice. range of services at preferential rates.
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15. The development of a major aircraft maintenance
PERFORMANTES AND ADAPTED center is a respond to the strategy of our technical
SUBSIDIARIES partner Airbus who wish to see, set up in Africa. A
certified aeronautical maintenance center that pro-
motes the development or their main activities.
SAHELIAN AIRCRAFT LEASING
SAHELIAN AIRCRAFT LEASING
Sahelian Industries enjoys many advantages includ-
Sahelian Aircraft Leasing is the heritage of Sahelian ing those related to the existence of a pool of engi-
Air Group. From European law, it will have as main neers and technicians, highly skilled and readily
objective to acquire a fleet of aircraft, to purchase available, of the last multinational airlines company
or lease aircraft for Sahelian Air. Air Afrique.
Other African companies will also have the advan- Primarily service of Sahelian Air and other African
tage and the opportunity to include in customer of airlines companies, Sahelian Industries is also a
Sahelian Aircraft Leasing. competitive alternative for certain International air-
lines companies in the realization of «heavy mainte-
SAHELIAN INDUSTRIES
SAHELIAN INDUSTRIES nance».
Providing Sub-Saharan Africa of a genuine aviation
SAHELIAN AIR ACADEMY
SAHELIAN AIR ACADEMY
industry is also a target of Sahelian Air Group.
The strategic position of Af- Sub-Saharan Africa must ensure adequate security
rica offers an opportunity to and quality of service to meet international require-
attract European and Ameri- ments. A program to introduce training centers for
can demand in aircraft main- trades in the airline is implemented in partnership
tenance to a market efficient with leaders of the European aviation training.
and competitive.
The aeronautic training centers are the tools of
quality management with the continuous updating
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16. of knowledge so many of our African professionals
that foreign companies will find an exceptional price
and quality ratio.
Sahelian Air Academy offers training for all full ca-
reers in aviation activity in order to make our pro-
fessional agents fully operational through lessons
indispensable for the implementation of specific
trades of the aeronautic activities :
• Aeronautic and air transport culture,
• Upgrade staff surfing, CONTACT
• Treatment of affected stop,
• Training of traffic officers,
• Practice of management software of flight ATLANTIX Investment LTD
operations during the stopover,
• Practice of the aeronautic security and safety, 6 London Street
W2 1HR LONDON
(United Kingdom)
TO SAHELIAN AIR : Tel : +44 207 706 9135
Mobile : +33 6 15 59 27 06
MAKE THE AIRCRAFT AVAI- Fax : +44 207 419 5977
LABLE TO A LARGER OF Email : atlantix@flysahelian.com
PEOPLE.
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