This document provides an introduction to content curation. It defines content curation as filtering, selecting, organizing content from around the web and presenting it in a meaningful way around a specific theme. Content curation is useful because it allows brands to provide customized, relevant content to audiences and helps people find content from sources they trust. The benefits of content curation include building traffic, community, showing personality, establishing expertise, and complementing the creative process. The document then provides examples of how organizations leverage content curation and tools to curate and find content.