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UIE Virtual Seminar: Steps to success in undercover UX
1.
Cultural red flags Design
disinterest Paralysing process Cash cows Content confusion Enormous expectations Power problems Difficult deadlines
2.
Going in reverse!
3.
Analytics Visits per unique
visitor Entry pages Bounce rate Referrers Keywords Navigation paths Registration / purchase conversions On-site search
4.
Collaborative sketching
5.
“It doesn’t feel
like us yet”
6.
Winning a debate
USER EVIDENCE USER RESEARCH DESIGN THEORY
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