Deliver high quality video via SMS, allow people to share with their social networks or simply sending a SMS ! Mobile Virals made simple

1. Magic Link
Reaching on-the-go customers
Phonethics Mobile Media

2. Magic Link
– Single URL that can be promoted on
social media and accessed on mobiles
– Optimized experience for the user
on PC & mobiles (any screen size)
– Detailed reports & tracking
– Viral impact - Harness the power of social media and mobile

3. One link to unite them all..
Deliver
Manage
Content
Viral, TV Commercials, Jingles
Contests:
2 way sms, email response, data
Distribute
Coupons
special offers, discounts, group
coupons, limited edition trials,
loyalty programs etc

4. Applications of Magic Link
• Branding
• Lead generation
• Brand community creation
• Product launches
• Customer education
• Time bound promos
• Branded media channel
• Loyalty programs
• Consumer Survey & pre-testing of ads / new launches
• Brand activation at events

5. Case Study l : Bajaj Pulsar 135LS
• Brand Background:
– Brand Pulsar was extending into the 135 cc segment
after establishing leadership in 150,180 and 220 CC.
• ASK:
– Derive higher visibility through the hugely popular ‘
MTV Pulsar Stunt Maniacs’ Shaiir N Func Video
• Solution:
– Send out two product Avs to consumers.
• The stunt Maniacs video was sent to a 2.5 Lakh bike
enthusiasts.
• A specific Product AV was sent to consumers who filled in a
lead generation form

6. Campaign Reporting Module

7. Campaign Reporting Module

8. Analytics & Number – Essentials
• Bajaj Pulsar 135LS
• SMS Message : watch the Pulsar Maniacs doing amazing bike
stunts on your mobile. Click here to watch the video now-
http://mvid.in/5v
SMS Distribution 2.5 Lakhs
Video Clicks 3317
CTR 1.32%

9. Case study ll – 5 Star
Background: 5 star – ‘Jo Khaye kho jaye’ contest at Moodi Festival
(IIT Mumbai). Activity involved submission of ‘kho jaye’ entries
(image/videos) from students through branded bluetooth kiosks across
the campus.
• Ask: Connect with the participants, and share their entries back with them.
Also, enable the participant to share it with his/her friends.
• Solution: Participant receives his/her entry in form of MAGICLINK through
SMS, which he/she can forward as an SMS or upload on Facebook/twitter.

10. Campaign Reporting Module

11. Individual
MAGICLINK
data

12. Thank You