4. Some examples in action

5. Some thoughts on the future

6. How it affects the Charity Sector

8. Welcome to the revolution

11. It is not controlled by big organisations – it’s controlled by users

14. Post changing traffic conditions

15. Advice on preparation

16. Evacuation centre locations

17. Sources of supplies. At the peak they reached 165,000Facebook and 11,000 Twitter followers.

18. 1940 Chronicle Bring the Battle of Britain to life for the 70thanniversary Engage with younger generations, attract new supporters. Five fictional characters re-living the Battle of Britain Regular blogs, daily posts on Facebook& Twitter 57,307unique visitors and 4102 social followers. Online donations during doubled during the campaign.

19. And for the future

20. Long livethe digital presence The website is dead

21. Broadcast to narrowcast - Old Spice Man http://www.youtube.com/watch?v=_-fLV28SkZ8 Lufthansa airport gifts, Orange Winter Warmers, Personalisation – minority report, social retail It’s all about the individual

22. http://walkthewye.eventbrite.com/

25. Geo-location Mobile devices will soon overtake desktop PCs as the primary tool for accessing the internet

28. The death of the website? Content now delivered through multiple communications channels Platforms are doing the hard work

29. How does this affect the charity sector?

31. Many have extensive (sometimes chaotic) web presences

32. New platforms and ideas emerging e.g. Causes, Facebook Places Deals

37. Driven by disaster response, personal fundraising

38. 11am 31stDecember is the biggest spike*

39. Give As you Live, Donation Apps (Apple ban)

40. PayPal Micropayments, CAF SMS*Network for Good

42. Making that power work for you

43. The last generation to need to learn how to use the internet

44. Organisations must fundamentally change and adapt Often those in management don’t use the Internet Very often those same managers ban social media tools internally Like the web in 1999, the enthusiasts currently rule

45. Living it

46. Starters…. Management buy in Sufficient resource (Social Media is not free) The right content An analytical mind

47. The four basic rules

49. Agreed

50. Realistic

52. Be authentic Listen to people!

53. Be brave, experiment, learn from mistakes

54. Any questions?

55. Margaret Manning is CEO of Reading Room and an international Entrepreneur of the Year. Margaret has championed the power of the internet from its birth believing that this is the beginning of a communications revolution, made possible through the creative use of technology, design and content. Reading Room is a digital communications consultancy with a staff of over 170, working with clients across the UK, Europe, Asia, the Middle East and Australia including The Department of Health, Terrence Higgins Trust, UNHCR, International Committee of The Red Cross and Whizz Kidz. Our services cover the full life-cycle of digital communications from planning and strategy through to design and development. e. m.manning@readingroom.com t. 020 7173 2800 w. www.readingroom.com t. www.twitter.com/ReadingRoom_UK