Word of Mouth Marketing

Word of Mouth Marketing October 23, 2008 Shelley Burrus | Chelsea Purviance

What is it? ,[object Object],[object Object],[object Object],[object Object],It’s harnessing the voice of the customer for the good of the brand.

What does it do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic Elements ,[object Object],[object Object],[object Object],[object Object],[object Object]

Buzz Marketing Viral Marketing Community Marketing Word of Mouth Marketing Grassroots Marketing Evangelist Marketing Product Seeding Influencer Marketing Cause Marketing Conversation Creation Brand Blogging Referral Programs

Viral Marketing ,[object Object],[object Object],[object Object]

Email Message ,[object Object],[object Object],[object Object],[object Object]

Video: Will It Blend? Posted 7/10/07; Views 5.6 million

Website: Subservient Chicken ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Buzz Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Social Media Marketing

Influencer Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Influencer Marketing ,[object Object],[object Object],[object Object],[object Object]

Other Common Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Use WOMM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When Should You Use WOMM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How To Use WOMM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How To Use WOMM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Not To Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Managing WOM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Measuring buzz success in the short term is like measuring the quality of a tree one day after you plant it.” --Dean Hunt

K&W Efforts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Few Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Word of Mouth Marketing

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