Presntation at MobileMonday Global Summit 2006, 8th-9th May, Helsinki Finland
http://globalsummit.mobilemonday.net/
Bloged at http://rodrigo.typepad.com/english/2006/05/claude_florin_h.html
2. Create and capture new demand
Consumers are looking for
•
“fun” user experience
Simple
Personal
Enjoyable
Community-enabler
2 13 July 2007
3. Demand evolution
Multimedia
adoption
t
ten IPTV
n Movie Mobile TV
Co clips
Video
Photo conference
Music
Bloging
Games
messaging
Push to
Ringtones
video
MP3
Ring-back
Presence
ty
+ chat
uni
mm
Voice
Co
al /
portal MMS
SMS+
son wireline & wireless
Pe r
time
IP broadband
2.5G
Image July 2007: 3 UK at 3GSM 2005
source
3 13
4. Fun user experiences with 3G video
Community
Simple
oriented
Enjoyable Personal
content
4 13 July 2007
5. Music video bloging, podcasting
Nokia N90 South by South West
•2MP,1600 x 1200 •Music & Media
•VHS-quality video Conference
•Format MPEG-4, .mp4 •1300 musical acts
•Resolution CIF, 352x288 •58 stages
•Rate 5-15 frame/s (light )
•Audio AAC-LC
3G
iTunes® Mobile TV
Web & RSS
http://server1.sxsw.com/2006/vlogs/grp1 Video call (DVB-H)
http://server1.sxsw.com/2006/vlogs/grp2
5 13 July 2007
6. Music video bloging, podcasting
http://www.myspace.com/kemopetrolband
6 13 July 2007
7. Music video bloging, podcasting
http://www.soundslikesuomi.com/frames.html
7 13 July 2007
9. Video call completion and messaging
Call completion by
•
− Voice calls
− Video message
• Record 30 s
• Review / send
Message delivery
•
− MMS
− Video portal call
• Call setup, introduction
menu, playback
− WAP push
− http://
9 13 July 2007
10. Video ring-back tones
• Contents depending on
− caller,
− caller group,
− time of day,
− special days
Content management
•
− Buy-what-you-view
− Gift Service
− Content notification
− Suspend/resume service
− Exclude (black list)
10 13 July 2007
11. Mobile picture and video usage
Individual Person to person Groups
34 pics / month
65% to be shared
40% 21% 35%
Emotions
Send to Group
friends or family experience ,
Personal Camera
in the moment or shared moment,
enjoyment or multimedia
later children, friends
memories messaging
50% small talk
5 v-calls + 3 clips +
10% 8% 4%
Tasks
Remote task Group task
To accomplish a To share for
Personal task Video-calls
task performing a
To support task 45% move
task
without sharing 30% home
20% work
28% Show + 22% Functional
Source: Kenton O’Hara HP Labs 2004, 2005
11 13 July 2007
12. Aspects of convergence
Broadband : ubiquitous
•
media distribution
• Quadruple play : fixed
and mobile services
• Decomposed of business
value chain : xSPs, xNOs
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19. Infrastructure for differentiation
and low cost
Create new markets with
•
Enablers for multimedia,
service access,
personalization
Cross industry cooperation
Mixed edge and network
services
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20. Align on IP Multimedia Subsystem
Application plane h h h h
Service delivery
HSS
plane
Switching plane
IP backbone
User equipment
plane
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21. Multimedia service creation
Video user
experiences
+ video
Web development
+ audio
+ voice
Soft
h OpenCall Media Platform + Video
DSP
CCXML interpreter VoiceXML interpreter
OAM manager Alarm manager
Network + devices
integration Resource manager Configuration manager
Signalling Media Audio Video
(SIP) processing codecs codecs
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22. Multimedia service deployment
h Video portal
application
IP
Service IMS
Provider
Application
h
Provider
VXML
Video contact
CCXML
center application
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23. Multimedia service value chain
Provisioning
•
Usage/Monitoring
•
Customer Service
•
Charging
Service •
Privacy
•
Retailers Packaging
•
Delivery
•
Location
•
Network QoS
•
Operators Authentication
•
Multi Networks
•
Usage
•
Interaction
Applications, •
DRM
•
Services, Entertainment
•
Content Information
•
Communication
•
Digital goods
•
Innovative Flexible
23 13 July 2007
24. Conclusion
Create demand with fun
•
3G video user experiences
leveraging both content
and communities.
• Make competition
irrelevant with value-chains
across content providers,
software developers and
fixed / mobile ASPs
• Enable differentiation and
low cost using software
infrastructure such as IMS
24 13 July 2007