Learn how corporate culture drives success for companies like Zappos, who generated over $1 billion dollars in gross merchandise sales last year. Built on the foundation by Hewlett Packard, who were the original innovators of recognizing culture as a critical piece of profits.

1. Two company stories whose
heart & soul drive innovation
How Great Culture Drives Brand Success

2. Great Culture=Happy Employees
Happy Employees=Great Customer Service
Great Customer Service=Passionate Customers
Passionate Customers=Great Long Term Brand

3. Zappos generates over $1 billion in
gross merchandise sales every year.

4. Better
yet…It’s on a
mission to
deliver
happiness to
the world.

5. …One wacky, weird step at a
time.

8. To raise
money for
the
PROJECT WE
charity.

9. It’s part of what Zappos CEO Tony Hseih
(pronounced Shay) sees as the real competitive
advantage for the company.

10. Its CULTURE

11. It’s true that Zappos has the world’s
largest selection of shoes.

12. And that 75% of
Zappos business are
repeat customers.

13. Yes…it will
take an order
as late as
midnight and
deliver it to
the
customer’s
doorstep
before
breakfast.

14. And, if it doesn’t have the shoe in
stock, it will go to three
competitors to find the shoe for
you.

15. But, if you ask Tony what drives
Zappos’ success…

16. He’s pretty clear…
It’s the company
culture.

17. He has defined ten committable core values
upon which the company is based.

18. Deliver WOW through service.

19. Embrace and drive change.

20. Create fun
and a little
weirdness.

22. Pursue growth and learning.
*Zappos Marathon

23. Build open and honest relationships with
communication.

24. Build a positive team and family spirit.

25. Do more with less.

26. Be passionate
and
determined.

27. Be humble.

28. But, this idea of creating a strong
community corporate culture is
not new to the business world.

29. In fact, the very first
high technology
company, and the
founders of “Silicon
Valley”, Bill Hewlett
and David Packard,
were the original
innovators of
recognizing culture
as a critical piece of
profits.

30. On March 8, 1960, Bill Hewlett and David Packard
stunned business leaders by rejecting the idea that a
company exists merely to maximize profits.

31. “A company has a responsibility beyond making a profit for
stockholders; it has a responsibility to recognize the
dignity of its employees as human beings,
to the well-being of its customers, and to
the community at large”.
- David Packard

32. They laid down the
cornerstone
concept of the
“HP Way”
which came to
stand for
Contribution.

33. “The essence of the idea, radical at the time,
was that EMPLOYEES' BRAINPOWER
was the company's most IMPORTANT
RESOURCE”.
– Peter Burrows, BusinessWeek

34. “The Way” offered one of the first all-
company profit-sharing plans:
• gave shares to all employees
• offered tuition assistance
• flex time
• job sharing
• and more.

35. These were revolutionary in concept for that era.

36. Their business began in a garage, but many of
the same original ideas continued.

38. “The Way”
outlined
five guiding
principles

39. The Hewlett-Packard company exists to make a
technical contribution, and should only pursue
opportunities consistent with this purpose.

40. The Hewlett-Packard company demands of itself and
its people superior performance.

41. Get the right people, trust them, give them
freedom to find the best path to achieve
objectives, and let them share in the rewards.

42. The Hewlett-Packard company has a responsibility to contribute directly
to the well-being of the communities in which its operates.
#4

43. #5
Period.

44. “Lose your core values, and you
lose your soul.”
*Jim Collins, Forward to The Way

45. The “HP Way”, was once
Silicon Valley's innovation
model, creating the
foundation for the likes of
Zappos and others.

46. “In a thriving company, the culture not
only echoes the mission, the
culture executes the mission”.
-James Greco, CEO Sbarro

47. If you would like to learn more about how to create a strong
and vibrant culture to help build your brand, contact me at
cfrei@vizolution.tv.