http://singularityu.org December 12, 2015 presentation Creative Commons is a nonprofit organization at the center of a high-profile, international movement to promote sharing of creativity and knowledge. Our goal is to help realize the full potential of the Internet—universal access to research and education, full participation in culture—to drive a new era of development growth, and productivity. CC provides the well-known suite of licenses that have become the global standard used by leading companies, institutions and individuals across culture, education, government, science, and more to promote digital collaboration and innovation. The CC licenses are everywhere—1 billion CC licenses in use across 9 million websites—making it easy for anyone to use and re-use content. For example, CC licenses help the world gain access to NASA’s most iconic images from space, help educators create curriculum that will bring down the cost of college for everyone, and allow scientists to freely share their work with medical professionals around the world. CC also works with foundations and governments to ensure that when they fund new content, like research and educational materials, those materials are made available for us to freely use, share, and improve.

1. Dr. Cable Green
Director of Global Learning
cable@creativecommons.org
@cgreen
The Shift to Open

2. Except where otherwise noted, this work is licensed under:
http://creativecommons.org/licenses/by/4.0

3. Download Slides
• http://www.slideshare.net/cgreen
• Keep a copy, share, modify for your use
• Education is about sharing…
• Requirement? Attribution.

4. Why is open ____ happening?
• Education
• Science, Research
• Data
• Culture (books, images, music, movies)
• Galleries, Libraries, Archives, Museums
• Policy

5. Cost of “Copy”
For one 250 page textbook:
• Copy by hand - $1,000
• Copy by print on demand - $4.90
• Copy by computer - $0.00084

6. Cost of “Distribute”
For one 250 page textbook:
• Distribute by mail - $5.20
• $0 with print-on-demand (2000+ copies)
• Distribute by internet - $0.00072

7. Handwriting Printing Press Internet
Copying
a book
$1000s per copy $1s per copy $0.0001s per copy
Distributing
a book
$1000s per copy $1s per copy $0.0001s per copy

8. Copy and Distribute (and storage) are
“Free”
This changes everything…

9. Internet
Enables
Copyright
Forbids

10. open ≈ free

11. free is assumed online

12. open > free

13. open = free + permissions

14. • Make and own copiesRetain
• Use in a wide range of waysReuse
• Adapt, modify, and improveRevise
• Combine two or moreRemix
• Share with othersRedistribute
The 5Rs

15. retain is fundamental

16. retain is prerequisite
to revise and remix

17. Open
1. Free and unfettered access
2. Perpetual, irrevocable 5R permissions

19. Nonprofit organization
Open copyright licenses
Founded in 2001
Operates worldwide
Teams in 85 countries

21. Step 1: Choose Conditions
Attribution
ShareAlike
NonCommercial
NoDerivatives

22. Step 2: Receive a License

23. most freedom
least freedom

26. stateof.creativecommons.org/2015

27. How is “open”
changing education?

28. Open Educational Resources
(1) Free and unfettered access, and
(2) Free copyright permissions to
engage in the 5R activities

30. Textbook Pricing in Context
One Month Access to… Costs…
Netflix – 10k Movies / TV Episodes $7.99 / month
Spotify – 15M Songs $9.99 / month
CourseSmart – 1 Biology Textbook $19.67 / month

31. 65%
of students decided against buying a
required textbook because of cost
US PIRG Report, 2014
http://www.uspirg.org/reports/usp/fixing-broken-textbook-market

32. 50%
of students said that cost of textbooks
impacted how many and which classes
they took
US PIRG Report, 2014
http://www.uspirg.org/reports/usp/fixing-broken-textbook-market

33. 82%
of students felt they would do
significantly better in a course if
textbook was available for free
US PIRG Report, 2014
http://www.uspirg.org/reports/usp/fixing-broken-textbook-market

34. High textbook costs
Decrease student access
Increase student drop rates
Decrease student success and learning

35. Money is shifting to open
• Governments
• Foundations
• open license requirements on
grants and contracts

36. Publicly funded
resources should be
openly licensed
resources.

37. White House issues directive supporting
public access to publicly funded research

38. $2 billion: new academic programs
@ 700+ Community Colleges
Creative Commons Attribution License (CC BY) required

39. Guess which US
Department is the user of
Open Source Software…
and why?

40. Global Grand Challenges
• global grand challenges + open =
next frontier in education
• students & professors become
co-creators, updaters,
implementers of knowledge

41. Lumen Learning
$ Cut total spend on
textbooks by 90%
Measurable
increase (5-10%)
in student success
Open licensing
of all new content
Data-driven
course updates
Smooth faculty
transition to open
content
Student access
to materials
from day 1

44. Open Business Models
• #1 Build a community around your content.
• #2 Determine how you fit within the larger
internet ecosystem and cultivate those
connections.
• #3 Empower your community to create.
• #4 Embrace the social purpose behind what
you do.

45. Groups of 3-4 (5 min):
Is open licensing a threat
to or an opportunity for
your company / industry?

46. Dr. Cable Green
Director of Global Learning
cable@creativecommons.org
twitter: @cgreen
The Shift to Open