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CAISE DC 2008 - Montpellier

Prediction Markets as an
Innovative Way to Manage
R&D Portfolios
Cédric Gaspoz, Faculty of Business and Economics
R&D Portfolio Management Process


« Theperiodic  activity thatselection at
  a
      R&D project portfolio
                               aims
                                      is

   optimizing the research effort of the
   company, while enabling it to select a
   portfolio, which corresponds to its
   strategic  objectives and without
   exceeding the resources available.                                 » 
                                                                           17th June 2008




             2   Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008
R&D Portfolio Management Process
               Framework


1                       2                                  3
    Maximizing               Achieving a                          Building
    the value of              balanced                          strategy into
    the portfolio             portfolio                         the portfolio


●
  Financial                                                 ●
                                                              Technology
                         ●
                           Bubble
  Models (NPV,                                                Roadmaps
                           Diagrams
  ECV, PI, ...)                                             ●
                                                              Strategic
                         ●
                           Portfolio Maps
●
  Scoring Models                                              Buckets
                                                                                 17th June 2008




                    3   Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008
R&D Portfolio Management Issues

     Main issues of traditional 
     quantitative approaches:
     ●   Selecting the right criteria
     ●   Collecting the data
     ●   Negotiating the portfolio
                                                                      17th June 2008




         4   Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008
Prediction Markets Principles

1    More than    How many of us will         2                              Price     Qty
                                                          BUY 35
       63%        be assistant profes-                   shares at           €70       80
                  sors at the end of                       €66
                                                                             €66       35
          EU
         start
                  2012?                                  SELL 35             €60       53
                                 € 63                    shares at
        new IS                                                               €57       12
        project                                            €66


4                                             3
    Market settlement 31.12.2012 @ €68                EU                    Price      Qty
                                                    project      € 66       €70        80
  35 * 68 = 2'380       35 * 66 = 2'310
- 35 * 66 = 2'310     - 35 * 68 = 2'380                                     €60        53
                                                                            €57        12
            €70                  -€70                   35@€66                   -35@€66

                                                                                             17th June 2008




                          5   Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008
Prediction Markets Applications




        Prediction Markets in Fortune 500 Companies


Predicting the    Choosing the            Forecasting               Predicting the
number of bugs    best new                microchip prices          date of product
in new software   research ideas                                    launches          17th June 2008




                      6   Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008
Research Methodology
    PM for R&D portfolio mngt                              Design Appropriateness
• IT artefact                                           • Case study in R&D community
• Claim ontology                                        • Interviews
• Conceptual model                                      • Comparison with other tools

                      Relevance                                  Rigor
                                         Develop / Build
         Business Needs                                            Applicable Knowledge
                                    Assess              Refine
    Environment                                                                    Knowledge
                                        Justify / Evaluate                           Base


      Application in the Environment                      Additions to the Knowledge Base

●
    New DSS for R&D portfolio mngt                  ●
                                                        Design propositions and mechanisms
●
    Guidelines to use PM in corporate               ●
                                                        Appropriateness of PM to manage R&D
    environment                                         portfolios                            17th June 2008




                               7   Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008
The research presented in this slideshow is available as a research paper
on the website of the author:
                http://www.hec.unil.ch/cgaspoz/en/publications.html




                  Cédric Gaspoz
                  University of Lausanne
                  Faculty of Business and Economics
                  Information Systems Institute
                  CH-1015 Lausanne

                  cedric.gaspoz@unil.ch

Cédric Gaspoz's research focuses on information aggregation, primarily to support decision making. He explores
ways of aggregating disseminated information to structure it and increase it's significance. His research covers a
broad range of topics like prediction markets, group decision support systems (GDSS), negotiation support
systems (NSS), semantic search and Mashup. His actual focus is on using prediction markets to support portfolio
management of research projects in mobile information and communication systems.
                                                                                                                 17th June 2008




                                     8   Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008

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Prediction Markets as an Innovative Way to Manage R&D Portfolios

  • 1. CAISE DC 2008 - Montpellier Prediction Markets as an Innovative Way to Manage R&D Portfolios Cédric Gaspoz, Faculty of Business and Economics
  • 2. R&D Portfolio Management Process « Theperiodic  activity thatselection at a R&D project portfolio aims is optimizing the research effort of the company, while enabling it to select a portfolio, which corresponds to its strategic  objectives and without exceeding the resources available. »  17th June 2008 2 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008
  • 3. R&D Portfolio Management Process Framework 1 2 3 Maximizing Achieving a Building the value of balanced strategy into the portfolio portfolio the portfolio ● Financial ● Technology ● Bubble Models (NPV, Roadmaps Diagrams ECV, PI, ...) ● Strategic ● Portfolio Maps ● Scoring Models Buckets 17th June 2008 3 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008
  • 4. R&D Portfolio Management Issues Main issues of traditional  quantitative approaches: ● Selecting the right criteria ● Collecting the data ● Negotiating the portfolio 17th June 2008 4 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008
  • 5. Prediction Markets Principles 1 More than How many of us will 2 Price Qty BUY 35 63% be assistant profes- shares at €70 80 sors at the end of €66 €66 35 EU start 2012? SELL 35 €60 53 € 63 shares at new IS €57 12 project €66 4 3 Market settlement 31.12.2012 @ €68 EU Price Qty project € 66 €70 80 35 * 68 = 2'380 35 * 66 = 2'310 - 35 * 66 = 2'310 - 35 * 68 = 2'380 €60 53 €57 12 €70 -€70 35@€66 -35@€66 17th June 2008 5 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008
  • 6. Prediction Markets Applications Prediction Markets in Fortune 500 Companies Predicting the Choosing the Forecasting Predicting the number of bugs best new microchip prices date of product in new software research ideas launches 17th June 2008 6 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008
  • 7. Research Methodology PM for R&D portfolio mngt Design Appropriateness • IT artefact • Case study in R&D community • Claim ontology • Interviews • Conceptual model • Comparison with other tools Relevance Rigor Develop / Build Business Needs Applicable Knowledge Assess Refine Environment Knowledge Justify / Evaluate Base Application in the Environment Additions to the Knowledge Base ● New DSS for R&D portfolio mngt ● Design propositions and mechanisms ● Guidelines to use PM in corporate ● Appropriateness of PM to manage R&D environment portfolios 17th June 2008 7 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008
  • 8. The research presented in this slideshow is available as a research paper on the website of the author: http://www.hec.unil.ch/cgaspoz/en/publications.html Cédric Gaspoz University of Lausanne Faculty of Business and Economics Information Systems Institute CH-1015 Lausanne cedric.gaspoz@unil.ch Cédric Gaspoz's research focuses on information aggregation, primarily to support decision making. He explores ways of aggregating disseminated information to structure it and increase it's significance. His research covers a broad range of topics like prediction markets, group decision support systems (GDSS), negotiation support systems (NSS), semantic search and Mashup. His actual focus is on using prediction markets to support portfolio management of research projects in mobile information and communication systems. 17th June 2008 8 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008