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Beyond Cocktails

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CASE Student Programs and Young Alumni November 28 & 29, Denver, Colorado Day 2 Presentation Presenters: Jeremy Wingerter and Chad Harris

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Beyond Cocktails: Programming for Young Alumni CASE Student Programs and Young Alumni Conference November 28 & 29, 2006 Denver, Colorado Jeremy Wingerter, Northwestern University Chad Harris, University of Wisconsin–Madison
Why Provide Young Alumni Programming? ,[object Object],[object Object],[object Object],[object Object]
Know Your YA Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understand Their Perception ,[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know What Makes You Relevant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Considerations When Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Involve Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use the Channels they Use ,[object Object],[object Object],[object Object],[object Object],[object Object]
Speak Their Language ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design With Your Audience in Mind ,[object Object],[object Object],[object Object]
Package Programs and Events ,[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Service ,[object Object],[object Object]
Life-Long Learning Programs ,[object Object],[object Object]
Student Recruitment ,[object Object],[object Object]
Transition and Acclimation ,[object Object],[object Object]
What’s happening on your campus? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Beyond Cocktails

  • 1. Beyond Cocktails: Programming for Young Alumni CASE Student Programs and Young Alumni Conference November 28 & 29, 2006 Denver, Colorado Jeremy Wingerter, Northwestern University Chad Harris, University of Wisconsin–Madison
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