50 Social Media Tactics for Businesses
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Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.
![So, you’ve got a social media plan, right? ,[object Object],P = People Who are you trying to engage? O = Objectives What are you trying to achieve? S = Strategies What will it look like when you're done? T = Technologies What are the tools you plan to use? The P.O.S.T. method* is a great way to develop you social media program. Today, T is for “Tactics”](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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50 Social Media Tactics for Businesses
- 1. Presenter Social Media Tactics 22 for Businesses 50 2 3 6 7 13 19 21 24 27 26 29 31 41 46 39 34 49 37 44 17 22 11 5 18 1
- 3. 1 SOCIAL MEDIA TACTIC Create a custom Twitter background that reflects your business's brand.
- 4. 2 SOCIAL MEDIA TACTIC List the Twitter handles of the staff contributing to your company’s feed.
- 5. 3 SOCIAL MEDIA TACTIC Create a Twitter List of your company's staff, clients, or partners.
- 6. SOCIAL MEDIA TACTIC 4 SOCIAL MEDIA TACTIC Use Twitaholic.com to connect with the top 50 tweeters in your city.
- 7. 5 SOCIAL MEDIA TACTIC Monitor your city’s Twitter hashtag for relevant information (#chs #nyc #dc).
- 8. 6 SOCIAL MEDIA TACTIC Build real relationships by replying, retweeting, engaging your market.
- 9. 7 SOCIAL MEDIA TACTIC Recruit for open positions via Twitter.
- 10. 8 SOCIAL MEDIA TACTIC Monitor your organization's name on search.twitter.com.
- 11. 9 SOCIAL MEDIA TACTIC Piggyback on Twitter's trending topics to reach a wider audience.
- 12. 10 SOCIAL MEDIA TACTIC Bring Twitter content onto your website and blogs.
- 13. 11 SOCIAL MEDIA TACTIC Track the reach of your tweets with Tweet Reach.
- 14. Save your tweets forever with Twapperkeeper. 12 SOCIAL MEDIA TACTIC
- 15. 13 SOCIAL MEDIA TACTIC Analyze collected tweets with What The Trend.
- 16. 14 SOCIAL MEDIA TACTIC Use widgets to bring Twitter content onto your website.
- 17. 15 SOCIAL MEDIA TACTIC Sponsor a fan-determined giveaway in the community.
- 18. 16 SOCIAL MEDIA TACTIC Get creative with Twitter avatars
- 19. 17 SOCIAL MEDIA TACTIC Organize a Tweetup.
- 20. 18 SOCIAL MEDIA TACTIC Use Twitpic to share photos.
- 21. 19 SOCIAL MEDIA TACTIC Use CoTweet or HootSuite to manage company’s tweeting.
- 22. 20 SOCIAL MEDIA TACTIC Track and benchmark key Twitter stats.
- 23. 21 SOCIAL MEDIA TACTIC Use short URLs to track link performance (bit.ly, tinyurl.com).
- 24. 22 SOCIAL MEDIA TACTIC Use Twitalyzer.com to mashup Google Analytics with Twitter visitors.
- 25. 23 SOCIAL MEDIA TACTIC Reflect your brand on your Facebook page.
- 26. 24 SOCIAL MEDIA TACTIC Create a Facebook landing page.
- 27. 25 SOCIAL MEDIA TACTIC Promote your Facebook page with a Like Box.
- 28. 26 SOCIAL MEDIA TACTIC Open up your Facebook page by allowing fans to post on wall updates, photos, videos, and discussions.
- 29. 27 SOCIAL MEDIA TACTIC Add your blog’s feed to your fan page wall via the Notes application.
- 30. 28 SOCIAL MEDIA TACTIC Integrate other channels via Facebook fan page tabs.
- 31. 29 SOCIAL MEDIA TACTIC Promote your events on your Facebook fan page.
- 32. 30 SOCIAL MEDIA TACTIC Ask your Facebook fans a question and participate in the conversation.
- 33. 31 SOCIAL MEDIA TACTIC Ask Facebook fans to upload videos featuring your offerings.
- 34. 32 SOCIAL MEDIA TACTIC Leverage contests by hosting or joining one.
- 35. 33 SOCIAL MEDIA TACTIC Integrate your CRM with Facebook fan activity.
- 36. 34 SOCIAL MEDIA TACTIC Use the Facebook Insights to get activity & demographic data.
- 37. 35 SOCIAL MEDIA TACTIC Use graphic overlays on YouTube for calls to action.
- 38. 36 SOCIAL MEDIA TACTIC Make a funny or compelling video, not a serious one.
- 39. 37 SOCIAL MEDIA TACTIC Thanks your customers with video.
- 40. 38 SOCIAL MEDIA TACTIC Encourage customers to upload video responses.
- 41. 39 SOCIAL MEDIA TACTIC Upgrade to a Flickr Pro account .
- 42. 40 SOCIAL MEDIA TACTIC Submit your photos to Flickr Groups.
- 43. 41 SOCIAL MEDIA TACTIC Integrate customer-sourced photos with existing communication channels.
- 44. 42 SOCIAL MEDIA TACTIC Create a Flickr group that promotes your brand, company, or products.
- 45. 43 SOCIAL MEDIA TACTIC Use Foursquare to attract customers and reward loyalty.
- 46. 44 SOCIAL MEDIA TACTIC Use Groupon to increase sales and new customers.
- 47. 45 SOCIAL MEDIA TACTIC Submit key blog posts & articles to social news sites.
- 48. 46 SOCIAL MEDIA TACTIC Use Yammer to share ideas within your company.
- 49. 47 SOCIAL MEDIA TACTIC Use a "Share This" widget on blog posts, web pages, etc.
- 50. 48 SOCIAL MEDIA TACTIC Promote your social media channels via websites, emails, footers, etc.
- 51. 49 SOCIAL MEDIA TACTIC Display RSS feeds from a blog or Twitter account on your website.
- 52. 50 SOCIAL MEDIA TACTIC Create a social media listening dashboard with iGoogle.
- 53. Questions?
- 54. [email_address] Twitter.com/ChadNorman Slideshare.net/ChadNorman Blackbaud.com/ChadNorman Photo via hryckowian: www.flickr.com/photos/hryckowian/2602363529/