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Mcdonalds Corp (MCD)                                                                                 Price: $88.04

 Industry: Food/Drug-Retail/Wholesale
 Chaikin Power Gauge Report | Generated: Wed Jul 27 11:30 EDT 2011

   MCD
   Mcdonalds Corp                   $88.04            Power Gauge Rating

                                                      MCD - Very Bullish
                                                                                                         TM
                                                      The Chaikin Power Gauge Rating for MCD is very bullish due to very positive
                                                      expert opinions, strong earnings performance and bullish price/volume activity.
   Financial Metrics                                  Expert opinions about MCD are very positive which is evidenced by analysts
                                                      revising earnings estimates upward and a very low short interest ratio.
   Earnings Performance



   Price/Volume Activity



   Expert Opinions




                                                      News Sentiment Rating
                                                      Bullish
   MCD Mcdonalds Corp           July 26, 2011                                                TM
                                                      Chaikin Sentiment Gauge for MCD is bullish. There is currently a significant
                                                      positive sentiment within news stories concerning MCD.
   News Sentiment :Positive




     Power Trend - 5 Year Chart




     The Power Gauge distills a 20 factor model into a concise picture of a stock's potential.                  High Potential     Neutral       Low Potential



I want to receive special offers about trading stocks with your brokerage partner, optionsXpress. Click here                     www.chaikinpowertools.com
Financials & Earnings



    Financial Metrics
                                                                Financial Metrics Rating

    LT Debt/Equity Ratio
                                                                Neutral

    Price to Book Value                                         MCD's financial metrics are neutral. The company does not hold much long term
                                                                debt and is carrying too much long term debt.
    Return on Equity



    Price to Sales Ratio



    Business Value




    Assets and Liabilities                                                    Valuation                                                   Returns


    Ratio                                                  TTM                Ratio                                      TTM              Ratio                                         TTM

    Current Ratio                                          0.90               Price/Book                                  6.35            Return on Invest                             20.7%

    LT Debt/Equity                                         0.79               Price/Sales                                 3.79            Return on Equity                             36.8%




    Earnings Performance
                                                                Earnings Performance Rating

    Earnings Growth
                                                                Bullish

    Earnings Surprise                                           MCD's earnings performance has been strong. The company has a stable 5 year
                                                                earnings trend and has a history of strong earnings growth.
    Earnings Trend                                              The rank is based on consistent earnings over the past 5 years.

    Projected P/E Ratio



    Earnings Consistency




   5 Year Revenue and Earnings Growth                                                                    EPS Estimates


                              12/06           12/07             12/08            12/09           12/10   Factor                       Actual EPS Prev        EST EPS Current          Change

   Revenue(M)              21,586.40       22,786.60      23,522.40         22,744.70        24,074.60   Quarterly EPS                            $1.29                $1.43           +0.14

   Rev % Growth               5.50%           5.56%             3.23%          -3.31%           5.85%    Yearly EPS                               $4.58                $5.13           +0.55

   EPS                        $2.83           $1.98             $3.76            $4.11           $4.58   Factor                  Actual EPS Growth            Est EPS Growth          Change

   EPS % Growth              38.73%         -30.04%         89.90%              9.31%          11.44%    3-5 year EPS                          3.37%                   9.07%           +5.70




    EPS Surprise                                                                                         EPS Quarterly Results


                                Estimate               Actual           Difference       % Difference    FY                   Qtr 1           Qtr 2            Qtr 3        Qtr 4       Total

    Latest Qtr                     $1.28               $1.35                $0.07               5.47     12/09               $0.87            $0.98           $1.15        $1.11       $4.11

    1 Qtr Ago                      $1.14               $1.15                $0.01               0.88     12/10               $1.00            $1.13           $1.29        $1.16       $4.58

    2 Qtr Ago                      $1.16               $1.15               $-0.01               -0.86    12/11               $1.15            $1.35                -            -           -

    3 Qtr Ago                      $1.24               $1.29                $0.05               4.03     Fiscal Year End Month is December.




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Price Trend & Expert Opinions

    Price/Volume Activity
                                                     Price/Volume Activity Rating

    Relative Strength vs Market                      Bullish

    Chaikin Money Flow
                                                     Price and volume activity for MCD is bullish. MCD has a rising price trend and
                                                     has outperformed the S&P 500 over 26 weeks.
    Price Trend
                                                     The rank for MCD is based on its price strength versus the market, a positive
    Price Trend ROC
                                                     Chaikin price trend, a negative Chaikin price trend ROC and an increasing
                                                     volume trend.
    Volume Trend




   Relative Strength vs S&P500 Index                                                          Chaikin Money Flow




   Chart shows whether MCD is performing better or worse than the market.                      Chaikin Money Flow analyzes supply and demand for a company's stock.



    Price Activity                                               Price Activity                                           Volume Activity

    Factor                                         Value        Factor                                           Value   Factor                                         Value

    52 Week High                                   88.56        % Change Price - 4 Weeks                        7.55%    Average Volume 20 Days                     5,746,209

    52 Week Low                                    69.38        % Change Price - 24 Weeks                       18.87%   Average Volume 90 Days                     5,482,633

    % Change YTD Rel S&P 500                      7.88%         % Change Price - 4 Wks Rel to S&P               2.42%    Chaikin Money Flow Persistency                  54%

                                                                % Change Price - 24 Wks Rel to S&P              16.98%




    Expert Opinions
                                                     Expert Opinions

    Earnings Estimate Revisions                      Very Bullish
    Short Interest                                   Expert opinions about MCD are very positive. Analysts are raising their EPS
                                                     estimates for MCD and shorting of MCD is low.
    Insider Activity
                                                     The rank for MCD is based on analysts revising earnings estimates upward, a low
                                                     short interest ratio, optimistic analyst opinions and price strength of the stock
    Analyst Opinions
                                                     versus the Food/Drug-Retail/Wholesale industry group.

    Relative Strength vs Industry




    Earnings Estimate Revisions                                  Analyst Recommendations                                  EPS Estimates Revision Summary

                       Current      7 Days Ago % Change         Factor                                           Value                            Last Week    Last 4 Weeks

   Current Qtr           1.45             1.42   +2.11%         Mean this Week                                     Buy                         Up     Down         Up   Down

   Next Qtr              1.28             1.27   +0.79%         Mean Last Week                                     Buy   Curr Qtr              18         2        18       2

                                                                                                                         Curr Yr               22         0        23       0
                       Current      30 Days Ago % Change        Change                                            0.00
                                                                                                                         Next Qtr              11         2        12       2
   Current FY            5.21             5.11      0.10        Mean 5 Weeks Ago                                   Buy
                                                                                                                         Next Yr               20         0        21       0


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The Company & Its Competitors



   MCD's Competitors in Food/Drug-Retail/Wholesale                                                                 News Headlines for MCD

   Company     Power   Historic EPS   Projected EPS    Profit Margin       PEG           PE    Revenue(M)           Rising costs overshadow McDonald's earnings;
               Gauge         growth           growth                                                                price hikes on horizon - Apr 22, 2011
   MCD                       3.37%           9.07%          20.56%         1.89        17.82        24,075          Fewer people sought unemployment aid last
   YUM                       4.05%          11.10%          10.38%         1.69        20.28        11,343
                                                                                                                    week - Apr 21, 2011
                                                                                                                    European growth sends McDonald's net up 11
   DRI                       5.85%          12.23%           6.35%         1.12        15.49         7,500
                                                                                                                    percent - Apr 21, 2011
   WEN                      41.74%          17.40%          -0.07%         2.27        41.62         3,416          Restaurant Technologies resold - Apr 21, 2011
   SBUX                     11.43%          15.63%           9.79%         1.72        27.71        10,707          Feds file sexual harassment lawsuit against
                                                                                                                    owner of 42 Wisconsin McDonald restaurants -
   EAT                      -8.19%          13.50%           5.84%         1.07        16.97             -
                                                                                                                    Apr 14, 2011
   THI                      11.64%          13.50%          24.17%         1.49        23.31         2,573

   CBRL                     -1.17%          10.75%           3.91%         1.13        11.82         2,404




      Company Details                                              Company Profile

      MCDONALDS CORP                                               McDonald's Corporation develops, operates, franchises and services a worldwide system
      ONE MCDONALD`S PLZ DEPT                                      of restaurants that prepare, assemble, package and sell a limited menu of value-priced
      332                                                          foods. The company operates primarily in the quick-service hamburger restaurant
      OAK BROOK, IL 60523                                          business. All restaurants are operated by the company or, under the terms of franchise
      USA                                                          arrangements, by franchisees who are independent third parties, or by affiliates operating
      Phone: 6306233154                                            under joint-venture agreements between the company and local business people.
      Fax: 630-623-5211
      Website:
      http://http://www.mcdonalds.com
      Full Time Employees: 400,000
      Sector: Retail/Wholesale




  Power Gauge Ratings are created using a relative ranking system that assigns a rank of 0 to 100 (100 being the highest) to each stock in the universe. Rank is calculated
  by evaluating each of the stocks factors and combining them into a single number using a weighting formula. A stock's rank ranges from 100-0, where 100 is the
  strongest, and a rank of 95 indicates the stock is better than 95% of the stocks in the universe.

  Chaikin Stock Research(CSR) is not registered as a securities broker dealer or investment advisor with either the U.S. Securities and Exchange Commission or with any
  state securities regulatory authority. CSR is not responsible for trades executed by users of this research report, our web site or mobile app based on the information
  included herein. The information presented in this report does not represent a recommendation to buy or sell stocks or any financial instrument nor is it intended as an
  endorsement of any security or investment. The information in this report is generic by nature and is not personalized to the specific financial situation of any individual.
  The user bears complete responsibility for their own investment research and should seek the advice of a qualified investment professional before making any investment
  decisions.

  Copyright (c) 1978-(Present) by ZACKS Investment Research, Inc ("ZACKS"). The information, data, analyses and opinions contained herein (1) includes the
  confidential and proprietary information of ZACKS, (2) may not be copied or redistributed, for any purpose, (3) does not constitute investment advice offered by
  ZACKS, (4) are provided solely for informational purposes, and (5) are not warranted or represented to be correct, complete, accurate or timely. ZACKS shall not be
  responsible for investment decisions, damages or other losses resulting from, or related to, use of this information, data, analyses or opinions. Past performance is no
  guarantee of future performance. ZACKS is not affiliated with Chaikin Power Tools.

  This report from Chaikin Power Tools is for informational purposes only and is not a recommendation to buy or sell securities.


                                                                                                                                                                     LM 2.3 DS 3.0 LS 2.1


 Data Provided by ZACKS Investment Research, Inc., www.zacks.com                     Special offers to trade stocks from optionsXpress: www.chaikinpowertools.com

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Stock Research Report for MCD as of 7/27/11 - Chaikin Power Tools

  • 1. Mcdonalds Corp (MCD) Price: $88.04 Industry: Food/Drug-Retail/Wholesale Chaikin Power Gauge Report | Generated: Wed Jul 27 11:30 EDT 2011 MCD Mcdonalds Corp $88.04 Power Gauge Rating MCD - Very Bullish TM The Chaikin Power Gauge Rating for MCD is very bullish due to very positive expert opinions, strong earnings performance and bullish price/volume activity. Financial Metrics Expert opinions about MCD are very positive which is evidenced by analysts revising earnings estimates upward and a very low short interest ratio. Earnings Performance Price/Volume Activity Expert Opinions News Sentiment Rating Bullish MCD Mcdonalds Corp July 26, 2011 TM Chaikin Sentiment Gauge for MCD is bullish. There is currently a significant positive sentiment within news stories concerning MCD. News Sentiment :Positive Power Trend - 5 Year Chart The Power Gauge distills a 20 factor model into a concise picture of a stock's potential. High Potential Neutral Low Potential I want to receive special offers about trading stocks with your brokerage partner, optionsXpress. Click here www.chaikinpowertools.com
  • 2. Financials & Earnings Financial Metrics Financial Metrics Rating LT Debt/Equity Ratio Neutral Price to Book Value MCD's financial metrics are neutral. The company does not hold much long term debt and is carrying too much long term debt. Return on Equity Price to Sales Ratio Business Value Assets and Liabilities Valuation Returns Ratio TTM Ratio TTM Ratio TTM Current Ratio 0.90 Price/Book 6.35 Return on Invest 20.7% LT Debt/Equity 0.79 Price/Sales 3.79 Return on Equity 36.8% Earnings Performance Earnings Performance Rating Earnings Growth Bullish Earnings Surprise MCD's earnings performance has been strong. The company has a stable 5 year earnings trend and has a history of strong earnings growth. Earnings Trend The rank is based on consistent earnings over the past 5 years. Projected P/E Ratio Earnings Consistency 5 Year Revenue and Earnings Growth EPS Estimates 12/06 12/07 12/08 12/09 12/10 Factor Actual EPS Prev EST EPS Current Change Revenue(M) 21,586.40 22,786.60 23,522.40 22,744.70 24,074.60 Quarterly EPS $1.29 $1.43 +0.14 Rev % Growth 5.50% 5.56% 3.23% -3.31% 5.85% Yearly EPS $4.58 $5.13 +0.55 EPS $2.83 $1.98 $3.76 $4.11 $4.58 Factor Actual EPS Growth Est EPS Growth Change EPS % Growth 38.73% -30.04% 89.90% 9.31% 11.44% 3-5 year EPS 3.37% 9.07% +5.70 EPS Surprise EPS Quarterly Results Estimate Actual Difference % Difference FY Qtr 1 Qtr 2 Qtr 3 Qtr 4 Total Latest Qtr $1.28 $1.35 $0.07 5.47 12/09 $0.87 $0.98 $1.15 $1.11 $4.11 1 Qtr Ago $1.14 $1.15 $0.01 0.88 12/10 $1.00 $1.13 $1.29 $1.16 $4.58 2 Qtr Ago $1.16 $1.15 $-0.01 -0.86 12/11 $1.15 $1.35 - - - 3 Qtr Ago $1.24 $1.29 $0.05 4.03 Fiscal Year End Month is December. I want to receive special offers about trading stocks with your brokerage partner, optionsXpress. Click here www.chaikinpowertools.com
  • 3. Price Trend & Expert Opinions Price/Volume Activity Price/Volume Activity Rating Relative Strength vs Market Bullish Chaikin Money Flow Price and volume activity for MCD is bullish. MCD has a rising price trend and has outperformed the S&P 500 over 26 weeks. Price Trend The rank for MCD is based on its price strength versus the market, a positive Price Trend ROC Chaikin price trend, a negative Chaikin price trend ROC and an increasing volume trend. Volume Trend Relative Strength vs S&P500 Index Chaikin Money Flow Chart shows whether MCD is performing better or worse than the market. Chaikin Money Flow analyzes supply and demand for a company's stock. Price Activity Price Activity Volume Activity Factor Value Factor Value Factor Value 52 Week High 88.56 % Change Price - 4 Weeks 7.55% Average Volume 20 Days 5,746,209 52 Week Low 69.38 % Change Price - 24 Weeks 18.87% Average Volume 90 Days 5,482,633 % Change YTD Rel S&P 500 7.88% % Change Price - 4 Wks Rel to S&P 2.42% Chaikin Money Flow Persistency 54% % Change Price - 24 Wks Rel to S&P 16.98% Expert Opinions Expert Opinions Earnings Estimate Revisions Very Bullish Short Interest Expert opinions about MCD are very positive. Analysts are raising their EPS estimates for MCD and shorting of MCD is low. Insider Activity The rank for MCD is based on analysts revising earnings estimates upward, a low short interest ratio, optimistic analyst opinions and price strength of the stock Analyst Opinions versus the Food/Drug-Retail/Wholesale industry group. Relative Strength vs Industry Earnings Estimate Revisions Analyst Recommendations EPS Estimates Revision Summary Current 7 Days Ago % Change Factor Value Last Week Last 4 Weeks Current Qtr 1.45 1.42 +2.11% Mean this Week Buy Up Down Up Down Next Qtr 1.28 1.27 +0.79% Mean Last Week Buy Curr Qtr 18 2 18 2 Curr Yr 22 0 23 0 Current 30 Days Ago % Change Change 0.00 Next Qtr 11 2 12 2 Current FY 5.21 5.11 0.10 Mean 5 Weeks Ago Buy Next Yr 20 0 21 0 I want to receive special offers about trading stocks with your brokerage partner, optionsXpress. Click here www.chaikinpowertools.com
  • 4. The Company & Its Competitors MCD's Competitors in Food/Drug-Retail/Wholesale News Headlines for MCD Company Power Historic EPS Projected EPS Profit Margin PEG PE Revenue(M) Rising costs overshadow McDonald's earnings; Gauge growth growth price hikes on horizon - Apr 22, 2011 MCD 3.37% 9.07% 20.56% 1.89 17.82 24,075 Fewer people sought unemployment aid last YUM 4.05% 11.10% 10.38% 1.69 20.28 11,343 week - Apr 21, 2011 European growth sends McDonald's net up 11 DRI 5.85% 12.23% 6.35% 1.12 15.49 7,500 percent - Apr 21, 2011 WEN 41.74% 17.40% -0.07% 2.27 41.62 3,416 Restaurant Technologies resold - Apr 21, 2011 SBUX 11.43% 15.63% 9.79% 1.72 27.71 10,707 Feds file sexual harassment lawsuit against owner of 42 Wisconsin McDonald restaurants - EAT -8.19% 13.50% 5.84% 1.07 16.97 - Apr 14, 2011 THI 11.64% 13.50% 24.17% 1.49 23.31 2,573 CBRL -1.17% 10.75% 3.91% 1.13 11.82 2,404 Company Details Company Profile MCDONALDS CORP McDonald's Corporation develops, operates, franchises and services a worldwide system ONE MCDONALD`S PLZ DEPT of restaurants that prepare, assemble, package and sell a limited menu of value-priced 332 foods. The company operates primarily in the quick-service hamburger restaurant OAK BROOK, IL 60523 business. All restaurants are operated by the company or, under the terms of franchise USA arrangements, by franchisees who are independent third parties, or by affiliates operating Phone: 6306233154 under joint-venture agreements between the company and local business people. Fax: 630-623-5211 Website: http://http://www.mcdonalds.com Full Time Employees: 400,000 Sector: Retail/Wholesale Power Gauge Ratings are created using a relative ranking system that assigns a rank of 0 to 100 (100 being the highest) to each stock in the universe. Rank is calculated by evaluating each of the stocks factors and combining them into a single number using a weighting formula. A stock's rank ranges from 100-0, where 100 is the strongest, and a rank of 95 indicates the stock is better than 95% of the stocks in the universe. Chaikin Stock Research(CSR) is not registered as a securities broker dealer or investment advisor with either the U.S. Securities and Exchange Commission or with any state securities regulatory authority. CSR is not responsible for trades executed by users of this research report, our web site or mobile app based on the information included herein. The information presented in this report does not represent a recommendation to buy or sell stocks or any financial instrument nor is it intended as an endorsement of any security or investment. The information in this report is generic by nature and is not personalized to the specific financial situation of any individual. The user bears complete responsibility for their own investment research and should seek the advice of a qualified investment professional before making any investment decisions. Copyright (c) 1978-(Present) by ZACKS Investment Research, Inc ("ZACKS"). The information, data, analyses and opinions contained herein (1) includes the confidential and proprietary information of ZACKS, (2) may not be copied or redistributed, for any purpose, (3) does not constitute investment advice offered by ZACKS, (4) are provided solely for informational purposes, and (5) are not warranted or represented to be correct, complete, accurate or timely. ZACKS shall not be responsible for investment decisions, damages or other losses resulting from, or related to, use of this information, data, analyses or opinions. Past performance is no guarantee of future performance. ZACKS is not affiliated with Chaikin Power Tools. This report from Chaikin Power Tools is for informational purposes only and is not a recommendation to buy or sell securities. LM 2.3 DS 3.0 LS 2.1 Data Provided by ZACKS Investment Research, Inc., www.zacks.com Special offers to trade stocks from optionsXpress: www.chaikinpowertools.com