A business plan template for budding entrepreneurs.

1. Business Plan Presentation
<NAME>

2. OBJECTIVE:
MISSION:
EXECUTIVE SUMMARY: HOW?
BUSINESS IDEA: WHAT?
BUSINESS IDEA
→ (PRIMARY CUSTOMER) → (SECONDARY CUSTOMER) → (TERTIARY CUSTOMER)
TARGET CUSTOMERS: WHO?
 Problem Statement 1
 Problem Statement 2
 Problem Statement 3
PROBLEM STATEMENT: WHY?

3. CUSTOMER
 (Primary Customer) Size and growth potential
 (Secondary Customer) Size and growth potential
 (Tertiary Customer) Size and growth potential
COMPANY
 Text 1
COLLABORATOR
 Text 1
CONTEXT
 Text 1
COMPETITOR
 Competitor 1
 Competitor 2....
MARKETING ANALYSIS

4. SWOT ANALYSIS
THREAT
WEAKNESS
OPPORTUNITY
STRENGTH
Text 1
Text 1
Text 1
Text 1

5. MARKETING PLAN
What is the marketing objective
and marketing focus?
What features the Consumer
expect to make decision?
Product characteristics that can be matched
with what our customers want - profitably
• EXPECTATION 1
• EXPECTATION 2
……………..
• PRODUCT FEATURE 1
• PRODUCT FEATURE 2
• ....................
<STATE MARKETING OBJECTIVE>
• Marketing channel 1
• Marketing channel 2
Product Selling Point
Consumer Influence
Marketing
• Marketing channel 3
• Marketing channel 4……………
<<COMPANY
NAME>>

6. OPERATION: PROCESS FLOW
PURCHASE PROCESS
Activity 1 Activity 2 Activity 3 Activity 4 Activity 5 Activity 5
Activity 1 Activity 2 Activity 3 Activity 4
LEARN – RETRIEVE INFORMATION SHOP – DETERMINE PRODUCT NEEDS, PRICING, AVAILABILITY BUY – PLACE ORDER
GET HELP – ONLINE SUPPORT WITH PRODUCT DETAILS, BUY PROCESS , CUSTOMIZED PRICE DISCOUNTS (ICB PRICING) AND SO ON
PRE-PURCHASE PROCESS
Activity 5 Activity 6
Activity 1 Activity 2 Activity 3 Activity 4 Activity 5 Activity 5
POST-PURCHASE PROCESS

7. OPERATIONAL CHALLENGES
 Challenge 1
 Challenge 2
RECOMMENDATION
 Recommendation 1
 Recommendation 2......
OPERATION CHALLENGES

8. VALUE ARCHITECTURE
PRODUCT/SERVICE:
VALUE PROPOSITION / CUSTOMER
COST & REVENUE MODEL
OPERATION:
DIFFERENTIATING FACTOR:
PARTNERS:
CUSTOMER PROFILE:
COMPETITION:
CORE COMPETENCY:
BENEFITS
HOW TO REACH CUSTOMERS:
COST COMPONENTS:
COST MITIGATION PLAN:
SOURCE OF FUNDS: MODE OF PAYMENT OF
SERVICES:
REVENUE:
BUSINESS MODEL

9. START-UP TIMELINE
PHASE 1
(X – Y months)
 MILESTONE 1
 Milestone 2
PHASE 2
(X – Y months)
PHASE 3
(X – Y months)
PHASE 4
(X – Y years)
PHASE 5
(X – Y years)
PHASE 6
(Y years onwards)
 MILESTONE 1
 Milestone 2
 MILESTONE 1
 Milestone 2
 MILESTONE 1
 Milestone 2  MILESTONE 1
 Milestone 2
 MILESTONE 1
 Milestone 2

10. THANK YOU!