2. HalvorsonNewMedia.com 2
What you’ll learn tonight
A little bit of social media
theory & stats
Reasons You Must Use
Facebook
Building a Business Page
Building a fan base
Some Best practices
3. Disclaimer
Whatever I say today will be outdated by
the time you go out the door.
(continuing ed is key in this business)
20. The job of every piece of
communication is to
introduce your business
to people who do not
know it & to reinforce
positive impressions
among those who do.
85. 85
As a general rule, Socialbakers
found that posting once per week
on Facebook was so low as to
lose connection with your
audience and posting more than
twice per day was crossing the
line into annoying.