1. CS Presentation On Business
Etiquettes of
DENMARK
Presented By : Group A-5
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3. Amalienborg Palace
Monarch of Denmark
Frederick's Church
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4. FACTS AND STATISTICS
• Language: Danish
• Currency: Danish Krone
• Capital: Copenhagen
• Population: 5,413,392 (July 2004 est.)
• Religions: Evangelical Lutheran 95%, other
Protestant and Roman Catholic 3%, Muslim
2%
• Government: Constitutional Monarchy
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5. GREETINGS
Man greeting Man
Men shake hands when greeting one
another while maintaining direct eye
contact. A firm but fairly brief handshake is
the norm. With friends, a simple hello will
suffice.
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6. Woman greeting Woman
At a first meeting, women generally shake hands
while maintaining direct eye contact. Between good
friends, a single kiss on the cheek is becoming more and
more common. If you have not seen someone in a long
time, a light hug is common.
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7. Greetings between Man & Women
At a first meeting a regular handshake will do. With
friends and people that you see often, a simple hello will
suffice. Good friends may engage in a single kiss on the
cheek. This tends to be more common for younger
generations.
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8. BUSINESS MEETING ETIQUETTE
 Appointments are necessary.
 Confirm appointments in writing.
 Initial correspondence should be made to the company and
not an individual.
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9.  Do not try to schedule meetings from mid June through
mid August as many Danes are on vacation.
 You should arrive at meetings on time. The Danes you are
meeting will be punctual.
 Telephone immediately if you will be detained more than
5 minutes.

10.  Shake hands with everyone upon arriving
and leaving. Handshakes should be very
firm and rather short. Maintain eye contact
while being introduced. Always shake hands
with women first.
 Danes use their professional title and their
surname. If someone does not have a
professional title, use Herr (Mister), Fru
(Misses) or Froken (Miss). Danes move to
first names quickly. Nonetheless, wait to be
invited before using someone's first name.
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11. BUSINESS NEGOTIATIONS ETIQUETTE
 Send an agenda before the meeting and work from
it without deviation.
 Decisions are made after consulting with everyone
involved.
 Presentations should be well-organized and
factual. Use facts, figures and charts to back up
statements and conclusions.
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12.  Maintain eye contact while speaking.
 There will be a minimal amount of small talk.
Danes prefer to get down to business quickly.
 Communication is direct.

13. TABLE MANNERS
 Wait to be told where to sit. There may be a seating
plan.
 Table manners are Continental -- hold the fork in the
left hand and the knife in the right while eating.
 Always keep your hands visible when eating. Keep your
wrists resting on the edge of the table.
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14.  The man seated to the left of the hostess generally
offers a toast of thanks during the dessert course.
 Do not begin eating until the host toasts with 'Skol'.
 When toasting, raise your glass about eye level and
make eye contact with the people seated closest to
you.
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15. Cont…….
 Try everything.
 Expect to be offered second helpings. You may
refuse without offending your hosts.
 Finish everything on your plate
 Danes do not like wasting food.
 When you have finished eating, place your
knife and fork across your plate with the tines
facing up and the handles turned to the right.

16. GIFT GIVING ETIQUETTES
 Danes give gifts to family and close friends for
birthdays and Christmas.
 If invited to a Danish home for dinner, bring flowers,
good quality chocolates or good quality wine. A
bouquet of mixed wildflowers makes an excellent gift.
 Flowers should be wrapped.
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17.  If you are invited to dinner or a party, it is polite to send
flowers in advance of the event.
 Red wrapping paper is always a good choice.
 Gifts are opened when received.
 When business seems to be moving in the right
direction and both parties are happy, then a small gift can
be given or received.
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18. DINNING ETIQUETTES
 If invited to a Danish home, Arrive on time. Danes
are punctual in both business and social situations.
 Check to see if you should remove your shoes before
entering the house.
 Contact the hostess ahead of time to see if she
would like you to bring a dish.
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19.  Offer to help the hostess with the preparation or
clearing up after a meal is served.
 Danes enjoy showing off their homes since they have
usually done the decorating themselves and are proud
of their accomplishments. Therefore, they are happy
when you ask for a tour of their house.
 Do not discuss business.
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20. DRESSING REQUISITES
Danes value being well dressed and nicely groomed.
For Men: Conservative, dark or medium colored suits with
shirt and tie are acceptable. Shoes should be nicely
polished
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21.  For Women: Stylish yet conservative business suits or
dresses/skirts and blouses. Pantsuits are also acceptable.
 Accessories are usually worn, but it's best to stay on the
subtle side. Wearing anything overly flashy or expensive
will most likely be looked down upon.
 Jeans and other casual attire are generally not acceptable
in business situations.
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22. BUSINESS CARD ETIQUETTE
 Business cards are not only a way of
communication from person to person, but, a card
with vital information.
 It is unnecessary to translate your business card to
Danish on the reverse side. The Danish are fully
capable of reading the business card in English.
 Business cards are exchanged. Your business card
should have the physical address of your company
and not a post office box.
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23. GENDER ISSUES
 Equality is an important part of Danish culture and this
involves women working. It is sometimes even seen as a
taboo for women to not work and be stay-at-home
moms.
 Women will generally take a 2-3 month maternity leave
and then rely on child care until the children are old
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24.  Women are accepted in all the same fields and
managerial positions as men.
 Women are highly respected in business and generally
receive equal pay and have access to senior positions.
 Working mothers can easily arrange flexible hours so
that they can maintain both a career and a family.
 Danish women expect to be treated with respect in the
office.
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