Definition History and Evolution of multi-disciplinary stream of User Experience Design Gayatri Sathe YUJ Designs

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What is User Experience
Design and How Old is it?
Gayatri Sathe

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Introduction
• Can you imagine a life without technology today?
• Platforms like WhatsApp, WeChat and Instagram are very popular.
• Why do we love these platforms?
• It is because designers have taken efforts to make them user centric.
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User Experience Design
Definition and evolution
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User Experience Design
• User Experience Design (UXD or UED) encompasses the science leading to the
improvement of interaction between the user and object.
• This term was introduced by Donald Norman in 1993.It is because designers
have taken efforts to make them user centric.
• UXD is not a recent phenomenon; its references can be found in history right
from the Renaissance.
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Renaissance
• The Duke of Milan asked Leonardo Da Vinci to design his kitchen.
• His innovative ideas to make a modern kitchen ended into Shakespearean
comedy of errors.
• The people using the kitchen couldn’t adapt to it. Da Vinci’s kitchen was a
disaster but.
• Its one of the oldest example of UX and a reminder that a pre-requisite for
excellent UX is designing for the user.
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Henry Dreyfuss
Henry Dreyfuss, in his
book,‘Designing for People’,
explains how products should
be designed in business savvy
and user centric manner
Designer should be involved in
the entire process of production
to ensure that the interface
between the user and product is
enjoyable and comfortable..
Way back in 1936 Henry
Dreyfuss designed the model
302, a landline telephone and it
looked like this.

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Walt Disney
• Walt Disney was well ahead of his times.
• With Disney Park he created a place, which immersed the audience in an
extraordinary experience.
• He coined it as experimental prototype; a place that was changing continuously
to incorporate the latest technology to improve the experience of people visiting
it. Walt Disney’s goal was to entertain and bring joy to visitors.
• Thus, people still love and are drawn to Disney Park.
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Don Norman
• Donald Norman believes there are three levels of human mind that design needs
to address.
Visual Feeling Image
• So a designer has to think about all these levels and how the user’s mind will
interplay at each level.
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Visceral Behavioural Reflective

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Interested in learning more about UX and
Opportunities therein?
Do visit us at http://www.yujdesigns.com/
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Have a great day ahead.
Thank you.