2. Game Plan To Boost Your Facebook Organic Like and Reach
Nov. 19
The Effective Ways To Increase Organic Facebook Likes For Your Business Page
 Paid Facebook Advertising Camping - Advertise on Facebook to get more likes. This is
the quickest way to grow your fan base. Here few effective Facebook Advertising Camping
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Standard Ads
Like Ads
Page Post Ads
Sponsored Stories
Sponsored Results Ads
Facebook Exchange
 Rotate Your Ads Daily - people get tired of hearing the same thing in conversation so
change your ads
 Add Facebook Plugin – Adding Social Plugin and like Box to your Blog and Website
 Video Sharing - Free exclusive video that can only be viewed if you like the page.
 Run competitions - Everyone likes a competition
 Custom Landing Page - Make it obvious on a custom landing page by providing a big bold
Like our Page
 Initially ask friends and family to like your page. A bit overdone but essential at the
beginning
 Offer a free ebook to obtain a like (just like you should be doing for email subscriber
acquisition)
 Post content from your blog to Facebook whenever you write a new post. Facebook users
love receiving new content on Facebook without having to go looking for your blog. Treat
Facebook as an extension of your blog.

3. Game Plan To Boost Your Facebook Organic Like and Reach
Nov. 19
 High Resolution Photos - Provide enticing high resolution photos, Compelling photos that
are appropriate for your target audience will keep them coming back and make them share
and so drive more likes from their friends.
 Add Ask Questions App - Ask questions regularly using Facebook native question
applications.
 Email Signature - Include a link to your Facebook Page in your email signature.
 Creates Welcome Video - Provide a compelling welcome video on your Facebook landing
page that inherence likes
 Simple But Often Missed - Add a follow us on Facebook button near the top of your
website and blog pages
 Creating Incentive Plans - Create an incentivized like page that gives people a reason to
like your page.
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4. Game Plan To Boost Your Facebook Organic Like and Reach
Nov. 19
 Like Button - Include Facebook like button on your email HTML template so that people
can like your facebook page from the regular email newsletter.
 Custom Banner - Add a large custom banner to your blog and website asking to Like
business Page
 Add a link to your Facebook page as one of your three LinkedIn website links that are part
of your LinkedIn settings in your profile
 Relevant Update - Add a newsworthy update that is relevant for your industry or market
niche to your Facebook page every day.
 Special Offer - Including Discounts or Special Offer to Facebook fans because the majority
of Facebook users like a page to obtain a discount.
 Clickable Headlines. Write great headlines and catchy excerpts for your posts and getting people
to click on the preview so optimize them and make them as clickable as possible.
 Build Credibility and Trust with your Users - Your skills and knowledge and your expertise
generously help users to solve their issues, help them achieve their goals. Win loyal fans one by
one.
 Give Things Away - People love free stuff. Create and run exclusive giveaways and other
competitions for your Facebook readers.
 Day of Week and Time of day to Post - Your audience might be present at certain days or times
more than others. Make sure to post at the right days and times.
 Type of Post to Post - Plain status update, link thumbnail, video, image. The type of post affects
your organic reach. Plain status update have the best reach
 Be Interactive - Talk to your fans and make sure you’re not distancing yourself from them. Reply to
their questions like their answers and start engaging discussions. Monitor the conversations on a
regular basis and never leave a question without an answer. This will help build a community and
more people will be spreading the word about you.
 Go find your audience proactively - Don’t just interact with your audience, but also your
competition and their audience. Start participating in discussions on other Facebook pages that you
know consist of audience similar to yours BUT Don’t be a spammer
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5. Game Plan To Boost Your Facebook Organic Like and Reach
Nov. 19
Effective Setup of Facebook Business Page
The basics of setting up a Facebook page and how to write effective content that gets more like and
shared on Facebook
Create Facebook Page - For your site and complete all the page information
Set your cover photo - As that is the most prominent image people see. The cover photo image size is
851×315 pixels
Set Your Profile Picture. This is the image that will be shown next to your wall posts in people’s news
feeds. The size of the image is 180×180 pixels, but make sure it also looks good at 32×32 pixels
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6. Game Plan To Boost Your Facebook Organic Like and Reach
Nov. 19
The Effective Facebook Page Posts
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Be Natural - Facebook is, for the most part, a fun and relaxed platform, so write in
spoken language
Be topical, timely and relevant - Write posts that need to be read and engaged with
right now
Be visual - as visual content like images and videos are more engaging and get more
reach: Photos > Videos > Status Updates > Links.
Keep it short - The longer the length of the wall post, the less engaging the wall post
Emotions sell and encourage readers to share - The most shared posts sway and
persuade. They are invitations to discussion and interchange
Ask questions - Ask questions that are easy to answer. Be very specific. Ask questions
that are polarizing
Place questions at the end of your post - rather than at the beginning or middle of the
post to make it stand out the best
Fill in the Blank Use sentences with one word missing and let your fans fill in the ______
Post quotes. Inspirational quotes work very well across social media. Try also to post
quotes within images.
Don’t game the distribution by asking people to like your post. Facebook is not a fan of
call to actions to like or share and the algorithm may penalize these types of posts.
Limit links. Try to focus your content on some pure-engagement posts with the only aim
being to get people to like, comment and share your posts
Full URL - If you do use links use full URL’s. Engagement rates are 3 times higher for
posts that use the full-length URL instead of the URL
Tag other pages. Obviously don’t do this all the time and don’t tag irrelevant pages, but
do experiment with it when it is relevant and appropriate
Note - Above mention all the Step, Methods and Techniques are help to Increase Organic Like
and Reach.