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How To Make Money With
Facebook
Advertising
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Key Facebook Factors
• Audience Targeting
• Ad Structure
• Landing Page Relevance
• Bid Strategy
Facebook
Market Targeting
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Targeting Your Market
• Location & Radius Target
• Education Targeting
• Age Targeting
• Sex Targeting
• Connection Targeting
• Keyword Targeting
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Location & Radius Target
• City Level
• State Level
• Country Level
• Radius Level
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Education Targeting
• College Name
• Date of Graduation
• Major (Via Keywords)
Connection Targeting
• Fan Pages
• Event Attendees**
• Apps Users**
• Excluding Ads from Your Pages
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Keyword Targeting
• TV Shows • Occupations
• Movies • Hobbies
• Books • Sports
• Music • Quotes
Multi-Layered
Is Key
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Age
Location
Profession
Politics
College
Sex
Marital Status
Music
Movies
TV Shows
Books
Psychographic + Demographic
Occupation
Entrepreneur
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Building Your
Ads
Facebook Ad Design Factors
• Define Your Goals
• Call Out Your Audience
• Show a SINGLE Benefit
• Use Targeted Images
• Have a STRONG Call To Action
• Keep The User Experience in Mind
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Start Bidding Low!
Disallowed
Ads
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All Caps “No-No”
Incomplete Ads
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Irrelevant Photos
Irrelevant Symbols of Abbr.
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Insulting Jolt Ads
Local Ads
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I’m a 44 Year
Old Man
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Define Your Goals
• Get a Lead
• Make a Sale
• Brand Your Product
• Brand Your Self
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Broad
Distribution
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Two Step Close
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The Sandwich
Page
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Think
Transaction
Why Sandwich Pages Work
• A Confused Mind ALWAYS Says NO
• What is Their Road Block?
• Requires a One Paragraph Answer
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The Proof Page
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STRONG Call To Action
• Ethical Bribes
• Nothing is FREE
• Put a Value on Everything
• Focus on ONE Benefit
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The Un-Ad
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My No Click Ad
• Bad Ad Copy
• No Call To Action
• Best Branding Pic
• $20 Daily Budget
Going Internal
(Best Long Term Deal)
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Fan or Group Pages
User Experience Rules
• Was Your Ad Specific To Market
• Was Your Content Useful
Immediately
• Did You Complete a GOOD First
Transaction
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Final Thoughts
• Facebook may very well be the future
• UltraTargeting Works
• Keep Refining with Reports
• Maximize Your Winners
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