We did well organized and made Mandalay Audience happy. We plan to host every December and want to become this event as Traditional Ones.

3. Contents :
 The Objectives
 Types of Exhibitors
 Demographic Profile of Mandalay
 Terms & Conditions of Booking System & Payment
 The Pricing Structure & Booth Layout Plan
 Sponsor Privileges & Arrangements
 Media & Entertainments Plan
 Special Program for Exhibitors
“ L i f t u p y o u r B u s i n e s s ”

5. The Objectives
1. The Quality
2. The Difference
3. The Taste
4. Customer Oriented ( Our Motto)
5. To Support to the Humanitarian Jobs
6. To become a good service provider for long-term Purpose
7. To become a good & supportive firm for the country
“ L i f t u p y o u r B u s i n e s s ”

6. Mandalay Demographic Profile
Description Numbers & Facts
District City of Mandalay Division/
Geographical Situation & Facts The Key Trade City for Upper Myanmar/
Strong Student Society is a Trade Mark
Estimate Population 7.56 Million for the whole Division
(According to the 2010 Survey) 855,798 on the City
Target Audience All Different Layers ( See our Sales Channels)
Fond of going out with family also with groups/
Enjoy in festivals & Music Concerts/
Psychological Behavior
Value the Traditional Customs
/Participating in society is their main culture
Average Household Size 4.8
Average Household Income
269,500 Kyats
(Based on Metropolitan)
Average Household Expenditure
180,300 Kyats
(Monthly) (Based on Metropolitan)
50+, 32% <30, 13%
30 -
Main Income Earner Profile 39, 25%
40 -
(Based on the whole country) 49, 31%

7. Types of Exhibitors
We have 6 Different Sales Channels :
1. Fashion & Cosmetics
2. Technology & Education
3. Kids
4. Home Fashion & Life Style
5. Automobiles
6. Delicious Food
“ L i f t u p y o u r B u s i n e s s ”

8. Terms & Conditions of Booking & Payment System
Q1: How am I going to book to get the place what I want ?
A1: Our Booking is getting your priority first.
The faster you book, the more chance for your selective booth.
Q2: What do I need for booking ?
A2: You have to pay 50 % Deposit for your booking booth and the
rest 50% is advance 10days before the Event.
“ L i f t u p y o u r B u s i n e s s ”

10. Contact Information
BizUp Media Group
Yangon Office : No.17,4th floor,Pandonmar St,
Sanchaung Tsp, Yangon, Myanmar.
Phone No : 95-9-7313 6954
95-9-7316 4927
Mandalay Office : Room-218,Shwe Phyu Plaza
Mandalay, Myanmar.
Phone No : 95-9-203 3436
95-9-9105 3125
95-9-4306 1403
Email :
“ L i f t u p y o u r B u s i n e s s ”

13. The Media Plan
Going to launch a Press Conference before Exhibition
60 Spots inside the popular FMs (Reachable to every District City)
4 spots (1/4 Page)inside the popular Journals such as Eleven ,7 Days Journal
(over 80,000 Distributions/Week)
4 spots (1/4 Page) inside the (Mandalay Newspaper )
Billboards Ads (20’x9’) for crowded places such as 62nd St/68th St/73rd St/78th
St/80th St/84th St/Tate Pan St/35th St/30th St/26th St/12th St/in front of Diamond
Plaza…etc)
Cross Banner Ads(30’x3’) for crowded places such as 62nd St/68th St/73rd St/78th
St/80th St/84th St/Tate Pan St/35th St/30th St/26th St/12th St/in front of Diamond
Plaza…etc)
60,000 pcs of Pamphlets Distributions @ crowded Shopping Mall before 3 weeks
from the Event

14. Entertainment Plans
Playing Games with Celebrities
Product Model Shows
Kids Models Show
Magic Show
Dancer
Performance Show
Cane Ball Performance
Singing Concert (Kids)
Lucky Draws Program
“ L i f t u p y o u r B u s i n e s s ”

15. Special Programs for Exhibitors
 Special Discount Rate at the hotels
Special Discount Rate for Transportation
Special Discount Rate for Domestic Trip
Program # 1: 26-28 December 2011
3-Days/2-Night Bagan Trip
Program # 2: 26 and 27 December 2011
Mingun & Sagaing Hills Day Trip
Program # 3: 26 and 27 December 2011
Pyin Oo Lwin Day Return Trip
“ L i f t u p y o u r B u s i n e s s ”

16. Our Services
No Services Remark
1 Product Launching
2 Events Organizing
Implementing Marketing Campaigns
3
& Focus Group
4 Advertising & Promotion Programs
5 Media Monitoring
6 Market Survey for Relevant Market
7 Marketing & Sales Training
8 Reengineering and restructure Setting up SOPs
9 Conceptual Designs & Logos Creation
For Foreign
10 Business Matching
Companies

17. Thanks You very much for your
cooperation with us !
We wish we could lift up your
business !
“ L i f t u p y o u r B u s i n e s s ”