BrandLove Customer Journey Map

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Generic customer journey map to be used in BrandLove workshops. Produced by Chantel Botha, Head of Brand Design and Customer Experience Strategy for BrandLove.

Customer Journey Map
Sees an
advertisement
Has a problem
Requests a Quote
Travels
SERVE BUYReceives a
special offer
Gets a Job
Falls in Love
Makes a complaint
Re-evaluate
Sends Children to school
Has a child
Gets Married
Buy a Home
Buy
Product
Awareness
Recommendation
from a friend
Catalyst
Evaluate
Take Home/have
delivered
Graduates
Need
PeopleProcess
Technology
Interaction Channels
Go on Holiday
Receives
Statement
Copyright© Brandlove 2015
People Process
Technology
InteractionChannels
I am ______________

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BrandLove Customer Journey Map

1. Customer Journey Map Sees an advertisement Has a problem Requests a Quote Travels SERVE BUYReceives a special offer Gets a Job Falls in Love Makes a complaint Re-evaluate Sends Children to school Has a child Gets Married Buy a Home Buy Product Awareness Recommendation from a friend Catalyst Evaluate Take Home/have delivered Graduates Need PeopleProcess Technology Interaction Channels Go on Holiday Receives Statement Copyright© Brandlove 2015 People Process Technology InteractionChannels I am ______________