Steve Jobs killed the need for mobile websites in 2007 with the release of the iPhone. So instead of focusing on mobile devices, think about how you can run branded experiences on all devices — TVs, game systems, car infotainment systems and more.

1. MOBILE WEBSITES:
MUST-HAVES OR
HAS BEENS?

2. SHOULD YOU BUILD
A MOBILE WEBSITE?
2
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

3. HELL NO.
3
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

4. WHY NOT?
4
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

5. BECAUSE OF THIS GUY.
5
Mobile Websites: Must-haves or has beens?

6. STEVE DIDN’T JUST
INTRODUCE THE iPHONE.
HE INTRODUCED A REAL
MOBILE BROWSER.
6
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

7. IT LET MOBILE DEVICES RUN
EVERYTHING ON THE WEB.
EXCEPT FOR FLASH.
7
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

8. THAT’S OK.
8
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

9. FLASH SUCKED AND
APPLE’S MOVE PRETTY
MUCH KILLED IT DEAD.
9
Mobile Websites: Must-haves or has beens?

10. BTW, IF YOU’RE STILL
USING FLASH ON YOUR
SITE, STOP DOING THAT.
10
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

11. SERIOUSLY, IT’S NOT
2007 ANYMORE.
11
Mobile Websites: Must-haves or has beens?

12. BUT WE DIGRESS.
12
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

13. IF YOU THINK THAT
MOBILE REQUIRES A
SEPARATE STRATEGY,
YOU’RE THINKING ABOUT
THINGS ALL WRONG.
13
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

14. YOU JUST NEED ONE STRATEGY:
COME UP WITH EXPERIENES
EXPERIENCES
THAT WORK EVERYWHERE.
14
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

15. TRUST US. MOBILE
DEVICES CAN HANDLE IT.
15
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

16. STEVE SAW THAT YEARS AGO.
16
Mobile Websites: Must-haves or has beens?

17. MOBILE WEBSITES ONLY
MADE SENSE BEFORE
UNLIMITED DATA PLANS.
17
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

18. AND BACK WHEN A
BUGGY APP COULD CRASH
YOUR ENTIRE PHONE.
18
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

19. PLUS, NOW YOU HAVE
THIS BAD BOY.
19
Mobile Websites: Must-haves or has beens?

20. SO DON’T HOLD BACK
WHEN IT COMES TO MOBILE.
20
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

21. BEFORE YOU GET TOO
CRAZY, CONSIDER:
• What users expect
• What different devices allow
• How/where they’re being used
• What they offer at that moment
21
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

22. TODAY’S PUSH FOR DEVICE
CONVERGENCE IS ALL ABOUT A
USER-CENTERED DESIGN THAT
WORKS ACROSS PLATFORMS.
22
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

23. LIKE THIS.
23
Mobile Websites: Must-haves or has beens?

24. AND THIS.
24
Mobile Websites: Must-haves or has beens?

25. NOT TO MENTION ALL OF THESE.
25
Mobile Websites: Must-haves or has beens?

26. FUN FACT:
1.2 BILLION MOBILE
DEVICES WILL BE SOLD
THIS YEAR ALONE.
26
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

27. FUN FACT:
5.9 BILLION MOBILE
DEVICES WILL BE IN USE
BY THE END OF THE YEAR.
27
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

28. FUN FACT:
BY 2017, MOBILE DEVICES
WILL OUTNUMBER PEOPLE
ON THE PLANET.
28
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

29. OK, LET’S RECAP.
29
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

30. YOU DON’T NEED
A MOBILE WEBSITE.
30
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

31. YOU DON’T NEED
A MOBILE STRATEGY.
31
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

32. INSTEAD, YOU NEED A
COMPANY STRATEGY
FOCUSED ON DEVICE
CONVERGENCE.
32
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

33. WE CAN HELP WITH THAT.
33
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

34. AFTER ALL, WE’RE THE BEST.
ALL...
34
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

35. 35
Mobile Websites: Must haves or has beens?
Must-haves or has beens?

36. C’MON, HIRE US
C’MON, HIRE US TODAY.
AENEAN EU LEO QUAM.
TODAY.
PELLENTESQUE ORNARE
SLIDESHARE@CHAOTICMOON.COM
SLIDESHARE@CHAOTICMOON.COM
*These thoughts were first shared by Chaotic Moon’s @CKSample at Innotech 2013.
*These thoughts were first shared by Chaotic Moon’s @CKSample at Innotech 2013.
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