Is Facebook marketing just another fad or is it a must-use marketing tool for every type of business? How does it work and why is Facebook so effective?

1. Is Facebook Marketing a SolutionIn search of a Problem?

2. Which marketing list would you rather have? A mailing list of 10,000 highly-targeted people, chosen because they demographically fit the profile of your ideal customer. Including up-to-date mailing addresses, email addresses and phone numbers? 1000 people who have chosen to opt-in to your email list and given you permission to send them information about your business or products? 100 people who have “Liked” your Facebook business page? (Hint: Choose this option, trust me.) OR OR

3. It’s All About Networking

4. Everyone you want to connect with is either already using Facebook or is to close to someone who is.

5. Facebook is the most powerful networking platform ever invented Facebook has over 700 million active users. On any day, half of these people log in to check their Facebook relationships The average user spends 32 minutes a day on Facebook The average user has 170 friends (relationships) on Facebook

6. How does word of mouth spread on Facebook? Plus, these “friends of your fans” can also like or comment on your post - making it visible to their friends (and their friends).

7. Facebook messaging vs. Email 93% of Facebook messages are opened. Only 27% of email messages are opened VS. “Permission” or “Opt-In” Marketing + Word of Mouth + Engagement

9. Get introductions and referrals from

10. Get advice and information from

11. To help generate word of mouth