1. An album advert is the advertisement of an artist’s music presented on TV. Magazine, or other
Medias. Depending on the genre of music, there is a huge variety of album adverts. Usually the artist
is very obvious in the advertisement, and it also includes the release date of the album, maybe some
reviews, and other important information. The use of colour and bold texts helps represent the
genre that the music is, and helps make the artist recognisable and gain a bigger fan base.
Rock album adverts:
The rock album adverts usually have dark
colours in the advertisement and big writing.
Usually rock artists consist of a band;
therefore the artists are usually all on the front
of the advert, as you can see in the Kings of
Leon advert has been put together to merge
their faces together showing equality in the
band, whereas the Rancid cover still has the band on the cover but the leader of the group is
quite obviously at the front, most of the light is on him and he is the person that is closest to
the camera. Also in the Rancid album advert the writing is bold and red, obviously the colour
convention of red is danger or evil. I think they have definitely taking that into consideration
whilst making the advert to represent the music they produce.
Pop album adverts:
This is the album advert for Jessie J’s album who you are. She has
been presented to the public as a powerful and strong artist which she
elaborates into her lyrics. Her name is written in gold font meaning
that she is an artist of high importance. One thing I have noticed
about her advert is she is the main attention of it; because she is the
artist obviously. Not much writing is included therefore it helps to
attract the audience to the
important information in the
advert.
In contrast to Jessie J being
represented as a strong
character, Beyoncé’s album advert really represents the
fact there are two sides to the artist. Beyoncé by her
many fans is considered ‘Queen B’ and one of the most
powerful female artists in the world. Her name is in
white writing representing innocence, I think this is
because unlike many other female artists, throughout Beyoncé’s career she has always stayed
sophisticated and classy. The two mid shots enable the audience to see the transformation

2. between the two sides of the artist, alongside this, the font also changes. Having some of
Beyoncé’s previous music allows the audience to familiarise themselves with the artists
music.
Hip Hop album adverts:
These are some hip hop album
adverts from the 90’s. Most
hip hop artists that I am
looking at come from the
streets, they rap about their life
experiences and I think they
have presented the struggle in
their album adverts, especially
2pac; there is a child that most
probably represents him
behind bars. I think this
suggests the struggle that he
has been through and maybe he had to get in trouble when he
was younger to survive, suggesting maybe gang or drug crime or the maybe the fact he is
found it hard to get out of the ‘ghetto’ especially because the surroundings are very urban,
especially as this advert was made in the 90’s it could suggesting he found it hard growing up
because he was black and not accepted as much in society, so it was hard to get out of the
street life and poverty. The words ‘trapped’ are bold and stand out in the advert, also the
artist’s name. Although the advert is not jammed with info, it only has what it needs and what
the audience needs to know such as the album name and the release dates. Both of the adverts
are in black and white, and have a title suggesting crime. This may be why the stereotype
comes that hip hop artists are scary and involved in organised crime, such as Jay Z and other
famous and powerful artists being a part of the illuminati.