CLC Members’ Seminar 4th June 2015 Internal Coaching: the rewards and the challenges Katharine St John Brooks

1. WORKING SOLUTIONS

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What is internal coaching?

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How does it work?

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Popularity of internal coaching
Why has internal coaching become so popular?
What are the rewards and challenges?
Dealing with ethical dilemmas
What makes for an effective internal coaching
service?
Overview of this workshop

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Vote
What proportion of large organisations
expect to see an increase in the use of
internal coaches over the next three
years?
1.20%
2.40%
3.60%
4.80%
5.100%

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Popularity of internal coaching
• Ridler report: “79% of large organisations in the
UK expect to see a small (40%) or large (39%)
increase in internal coaching over the next three
years.”
• Chartered Institute of Personnel & Development
(UK) Annual Surveys showing steep rise in use of
internal coaching provision
• Coach training organisations in the UK report
that while, even five years ago, the majority of
trainees were training to be external coaches,
now the majority aim to be internal coaches

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Why has internal coaching
become so popular?
• Reflects a move towards more focused,
personalised learning
• Cuts to l&d budgets: internal coaching offers
good VFM compared with external coaching
• The ‘double whammy’ effect
• One route to embedding a coaching culture
• Harvesting organisational learning

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Rewards for the
coaches?

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The rewards

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Making a contribution
Feeling as though you are making a
difference
Seeing clients grow
Giving something back

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Feeling part of something
bigger
Knowing you are delivering something
important with an organisational purpose
Feeling valued: organisation investing in
you and trusting you to help others
Feeling part of a community of coaches

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Personal growth
Becoming a better leader and/or manager
(Double whammy)
Expanding your horizons
Extending your internal network
Gaining confidence in abilities

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Organisational awareness
Understanding your organisation better
Enhanced awareness of the culture (and
sub-cultures)
Grasping better how the internal politics
work

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Challenges for the coaches?

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Key challenges

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Balancing the coaching role
with the ‘day job’
Time pressures
Making time for reflection,
preparation, supervision
Switching ‘head space’

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Being part of the same system
Maintaining objectivity
Offering a fresh perspective
Knowing the same people
Being under the same pressures

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Practical issues
Dealing with cancellations
Not having enough clients
Finding an appropriate place to meet

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Vote
Where is the most popular place for
coaching sessions to take place?
1.Client’s office
2.Coach’s office
3.Meeting room
4.Local coffee shop
5.Foyer of local hotel

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Dealing with ethical dilemmas
Role conflicts
Boundary issues
Confidentiality

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Discussion of an ethical
dilemma
You are coaching a Finance Manager who
has been under considerable pressure of
work. He lets drop that he has been so
stressed that he has resumed recreational
use of cocaine (for the first time in some
years).
What issues does this raise for you?
How would you handle it?

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Vote
Is it a criminal offence simply to
possess and use cocaine in your own
home?
1. Yes
2. No

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Vote
Does your own organisation have any
specific policies or disciplinary codes
relating to drug use outside the
workplace?
1. Yes
2. No
3. Don’t know

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Vote
Would you expect the coach to ‘whistle
blow’ in a situation like this?
1. Yes
2. No

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Approaches to dealing with
ethical dilemmas
Codes of Ethics
Edwina Currie approach
Tight contracting
Clear organisational guidance e.g. around levels of
confidentiality
Access to supervision (or some other form of
support)

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*Developing a strategy (purpose; eligibility;
boundaries e.g. personal vs. business objectives;
mentoring vs. coaching; organisational learning)
*Robust selection, training and matching processes
*Clear framework (good governance; contracts;
ethical code; clear referral arrangements;
complaints process; careful record keeping)
*Support for coaches’ professional development
(supervision; aids to reflective practice; action
learning sets; coaching circles; CPD)
*Evaluating success

27. WORKING SOLUTIONS
“Internal coaching:
The Inside Story”
published by Karnac
Books, 2014
A few copies available
today at a discount!