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Topics:
• Where to find opportunities
• What is in it for you
• Orientation
• Diagnose and triage
• Make a proposal
• When to walk away
About MAS Consulting:
	
  	
  
Mission = build capacity in non-profit sector
	
  
50+ Volunteer Consultants = Professional Volunteers
•  Strategy
•  Governance
•  HR
•  Marketing
•  Fundraising
www.masadvise.org	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
About me:
	
  
www.Marke*ngForNonprofits.ca	
  
Professional Volunteer:
•  Projects need expertise
•  Management
Volunteer? vs Professional
Volunteer?	
  
Drivers
Event Coordinators
Sports facilitators
Docent
Social media managers
Call centre volunteers
HR Volunteer
MBA student
Board member
25 1
What areas do you want
to volunteer?	
  
•  HR
•  Marketing
•  Fundraising
•  Strategy + Governance
•  Accounting
3 ways - Professional Volunteer
•  Board member + lead subcommittee
•  Subcommittee member
•  Volunteer consultant = One-time
project
Typical marketing project
Small Large
Rebrand
-  Promotion audit
-  Write and create website
-  Create brochures
-  Give tutorials
35 hours my time, 15 hours client time
Analyze revenues
Analyze donor churn
Gaps in Touch Points
80-150 hours my time
“help us we have nothing” “help us work smarter”
intellectual stimulation intellectual stimulation
- creative -analytical
sense of accomplishment human connection
What’s in it for you?
Honesty = Ok
to trust you
What’s in it for you?
Build your career
•  resume?
•  learn a new industry?
•  learn consulting?
•  learn new skills?
Stretch intellectually?
•  share your expertise?
•  sense of accomplishment?
•  feel needed and important?
Connect with a cause?
Meet new people?
•  want to give back but fear mundane tasks
 
What’s in it for you?
•  Build your career?
•  Stretch intellectually?
•  Connect with a cause?
•  Meet new people?
•  Other?
What’s in it for nonprofits?
•  Expertise that fills a gap
•  Short term
•  Outside perspective
What attributes will nonprofits
look for?
•  Expertise
•  Listening skills
•  Candor
•  Language
•  Collaboration
	
  
Topics:
✔Where to find opportunities
✔What is in it for you
•  Orientation
•  Diagnose and triage
•  Make a proposal
•  When to walk away	
  
Orientation from your nonprofit
✔  about them
? about their cause
✗ facts about the industry
✗ soft stuff
	
  
Source:	
  Imagine	
  Canada,	
  Narra*ve	
  Tool	
  Kit	
  
Other	
  
Hospitals,	
  universi*es	
  
Interna*onal	
  
Law,	
  advocacy,	
  poli*cs	
  
Environment	
  
Health	
  
Business	
  assoc,	
  unions	
  
Educa*on,	
  research	
  
Development,	
  housing	
  
Arts	
  and	
  culture	
  
Grantmaking	
  
Social	
  services	
  
Religion	
  
Sports	
  and	
  recrea*on	
  
#	
  Nonprofits	
   	
  #	
  Donors	
   Dona-on$	
  
Charity? Non-profit?
Charities are a subset of nonprofits
Non-profit
- Exempt from tax
Charities are a subset of nonprofits
Non-profit
- Exempt from tax
Charity
- Tax receipts
Non-profits have a life cycle
High energy, everyone involved, no formal structure
Formalize mission, small staff, founder burn out
Formal board + committees, staff focus on managing
Professional management, strategic alliances
Stagnating, declining interest, lost funding
Where are you?
Transitioning?
There are 2 bottom lines:
Conflicting measures of success:
Speed of decision making:
HierarchyConsensus building
Partners vs competitors
Alternate providers
Earn credibility:
Expect resistance:
Be sensitive:
?	
  
Expect to learn:
Expect to feel good:
Topics:
✔Where to find opportunities
✔What is in it for you
✔Orientation
•  Diagnose and triage
•  Make a proposal
•  When to walk away
No commitment yet
Ask questions
Diagnose and triage:
Non-profit asks ... You discover...
Facilitate session falling membership
Spokesperson training no clear messages
More donors acquisition or retention
Make a proposal:
•  action plan
•  benefits
•  costs + time
•  completion date
•  what you need
When to walk away:
•  Hesitation about project
•  Hesitation about you
•  Overwhelming
•  Chemistry
•  Not right for you
•  No project manager assigned
	
  
	
  
	
  
Topics:
✔Where to find opportunities
✔What is in it for you
✔Orientation
✔Diagnose and triage
✔Make a proposal
✔When to walk away
www.Marke*ngForNonprofits.ca	
  

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How to be a great skilled volunteer

  • 1.
  • 2. Topics: • Where to find opportunities • What is in it for you • Orientation • Diagnose and triage • Make a proposal • When to walk away
  • 3. About MAS Consulting:     Mission = build capacity in non-profit sector   50+ Volunteer Consultants = Professional Volunteers •  Strategy •  Governance •  HR •  Marketing •  Fundraising www.masadvise.org                            
  • 5. Professional Volunteer: •  Projects need expertise •  Management
  • 6. Volunteer? vs Professional Volunteer?   Drivers Event Coordinators Sports facilitators Docent Social media managers Call centre volunteers HR Volunteer MBA student Board member 25 1
  • 7. What areas do you want to volunteer?   •  HR •  Marketing •  Fundraising •  Strategy + Governance •  Accounting
  • 8. 3 ways - Professional Volunteer •  Board member + lead subcommittee •  Subcommittee member •  Volunteer consultant = One-time project
  • 9. Typical marketing project Small Large Rebrand -  Promotion audit -  Write and create website -  Create brochures -  Give tutorials 35 hours my time, 15 hours client time Analyze revenues Analyze donor churn Gaps in Touch Points 80-150 hours my time “help us we have nothing” “help us work smarter” intellectual stimulation intellectual stimulation - creative -analytical sense of accomplishment human connection
  • 10. What’s in it for you? Honesty = Ok to trust you
  • 11. What’s in it for you? Build your career •  resume? •  learn a new industry? •  learn consulting? •  learn new skills? Stretch intellectually? •  share your expertise? •  sense of accomplishment? •  feel needed and important? Connect with a cause? Meet new people? •  want to give back but fear mundane tasks
  • 12.   What’s in it for you? •  Build your career? •  Stretch intellectually? •  Connect with a cause? •  Meet new people? •  Other?
  • 13. What’s in it for nonprofits? •  Expertise that fills a gap •  Short term •  Outside perspective
  • 14. What attributes will nonprofits look for? •  Expertise •  Listening skills •  Candor •  Language •  Collaboration  
  • 15. Topics: ✔Where to find opportunities ✔What is in it for you •  Orientation •  Diagnose and triage •  Make a proposal •  When to walk away  
  • 16. Orientation from your nonprofit ✔  about them ? about their cause ✗ facts about the industry ✗ soft stuff  
  • 17. Source:  Imagine  Canada,  Narra*ve  Tool  Kit   Other   Hospitals,  universi*es   Interna*onal   Law,  advocacy,  poli*cs   Environment   Health   Business  assoc,  unions   Educa*on,  research   Development,  housing   Arts  and  culture   Grantmaking   Social  services   Religion   Sports  and  recrea*on   #  Nonprofits    #  Donors   Dona-on$  
  • 19. Charities are a subset of nonprofits Non-profit - Exempt from tax
  • 20. Charities are a subset of nonprofits Non-profit - Exempt from tax Charity - Tax receipts
  • 21. Non-profits have a life cycle High energy, everyone involved, no formal structure Formalize mission, small staff, founder burn out Formal board + committees, staff focus on managing Professional management, strategic alliances Stagnating, declining interest, lost funding Where are you? Transitioning?
  • 22. There are 2 bottom lines:
  • 24. Speed of decision making: HierarchyConsensus building
  • 30. Expect to feel good:
  • 31. Topics: ✔Where to find opportunities ✔What is in it for you ✔Orientation •  Diagnose and triage •  Make a proposal •  When to walk away
  • 35. Non-profit asks ... You discover... Facilitate session falling membership Spokesperson training no clear messages More donors acquisition or retention
  • 36. Make a proposal: •  action plan •  benefits •  costs + time •  completion date •  what you need
  • 37.
  • 38. When to walk away: •  Hesitation about project •  Hesitation about you •  Overwhelming •  Chemistry •  Not right for you •  No project manager assigned      
  • 39. Topics: ✔Where to find opportunities ✔What is in it for you ✔Orientation ✔Diagnose and triage ✔Make a proposal ✔When to walk away