Alliance of CEOs Presentation Feb 11, 2011

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Charlene Li

Presentation to Alliance of CEOs, San Francisco, February 11, 2011

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Open Leadership: How Social Technology Can Transform How You Lead Charlene Li Altimeter Group February 11, 2011 Twitter: @charleneli 1

It’s about RELATIONSHIPS © 2010 Altimeter Group

How to give up control but still be in command © 2010 Altimeter Group

STRATEGY LEADERSHIP PREPAREDNESS © 2010 Altimeter Group

How Best Buy Created a Social Strategy © 2010 Altimeter Group

Rethinking LEADERSHIP © 2010 Altimeter Group

The Salesforce “Chatter-ati” © 2010 Altimeter Group

“You can imagine the Chatterati creating as much value as an SVP in the organization by sharing their institutional knowledge and expertise - and we should look at compensation structures with that in mind.” - Marc Benioff, CEO of Salesforce.com © 2010 Altimeter Group

Starbucks involved 50 People around the organization From the Start © 2010 Altimeter Group

Discipline is Needed to Succeed Take reasonable action to fix issue and let customer know action taken Negative Positive Yes Yes No Assess the message Evaluate the purpose Do you want to respond? Does customer need/deserve more info? Unhappy Customer? No Response Yes Are the facts correct? Gently correct the facts Yes No No No Can you add value? DedicatedComplainer? Are the facts correct? Yes Yes No No Yes Respond in kind & share Thank the person Comedian Want-to-Be? Explain what is being done to correct the issue. Is the problem being fixed? Yes No Yes Adapted from US Air Force Comment Policy Let post stand and monitor. © 2010 Altimeter Group

Ask the Right Questions as a Leader “We tend to overvalue the things we can measure, and undervalue the things we cannot.” - John Hayes, CMO of American Express © 2010 Altimeter Group

No relationships are perfect Google’s mantra:“Fail fast, fail smart” Prepare for Failure © 2010 Altimeter Group

Create Sandbox Covenants © 2010 Altimeter Group

Give Up Control AND STILL BE IN COMMAND © 2010 Altimeter Group

Charlene Li charlene@altimetergroup.com charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com For more information & to buy the book visit open-leadership.com © 2010 Altimeter Group

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Alliance of CEOs Presentation Feb 11, 2011

1. Open Leadership: How Social Technology Can Transform How You Lead Charlene Li Altimeter Group February 11, 2011 Twitter: @charleneli 1

17. “You can imagine the Chatterati creating as much value as an SVP in the organization by sharing their institutional knowledge and expertise - and we should look at compensation structures with that in mind.” - Marc Benioff, CEO of Salesforce.com © 2010 Altimeter Group

22. Discipline is Needed to Succeed Take reasonable action to fix issue and let customer know action taken Negative Positive Yes Yes No Assess the message Evaluate the purpose Do you want to respond? Does customer need/deserve more info? Unhappy Customer? No Response Yes Are the facts correct? Gently correct the facts Yes No No No Can you add value? DedicatedComplainer? Are the facts correct? Yes Yes No No Yes Respond in kind & share Thank the person Comedian Want-to-Be? Explain what is being done to correct the issue. Is the problem being fixed? Yes No Yes Adapted from US Air Force Comment Policy Let post stand and monitor. © 2010 Altimeter Group

27. Charlene Li charlene@altimetergroup.com charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com For more information & to buy the book visit open-leadership.com © 2010 Altimeter Group

Notas del editor

- Having strategies, having a plan. align with a goal. - more than social for the sake of social
- Having strategies, having a plan. align with a goal. - more than social for the sake of social
- Having strategies, having a plan. align with a goal. - more than social for the sake of social
New relationships= Redefinition of leadership Chatterati invitedValue of them? Pay the same as SVP
Just a little be more focused
Define how open well.

Alliance of CEOs Presentation Feb 11, 2011

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Alliance of CEOs Presentation Feb 11, 2011

Notas del editor