How to Get Started in Social Media for Art League City
Stitching Marketing Congress: Thriving in Turbulent Times
1. Thriving In Turbulent Times With The Help Of Your Friends Charlene Li Altimeter Group 5 December 2009 Twitter: #SMC2009 For a copy of slides, send an email to slides@altimetergroup.com
4. Success in the groundswell requires Open Leadership 4 Have the confidence to let go and still inspire results When people get what they need from each other
7. Open LeadershipHaving the confidence and humility to give up the need to be in control,while inspiring commitment from people to accomplish goals. Photo: Kantor, http://www.flickr.com/photos/kantor
25. #1 Start small, start now Understand audience “Socialgraphics” Set a clear goal
26. #2 Understand the benefits of openness “We tend to overvalue the things we can measure, and undervalue the things we cannot.” - John Hayes, CMO of American Express 26
27. Fans have value only if you do something with them. Buy more Coke Tell others how much they love Coke 4 million fans 27
28. Use metrics to manage openness Net Promoter Score How likely are you to recommend this to someone you know? Lifetime Value Lifetime revenue Cost of acquisition Cost of retention Customer referral value (CRV)
29. Making decisions with metrics Find more fans with large networks Encourage fans to make more referrals 29
He’s a musician, Canadian from Halifax, and generally, a pretty reasonable and nice guy. After a year, he was fed up. So what does a rational musician do? Write a song about it. And make a video of it.
http://www.youtube.com/watch?v=5YGc4zOqozoMusician Dave Carroll from Halifax had his guitars damaged on a flight from Halifax to Chicago.United lost control of this situation.
8243 name suggestions41387 registered for updates848K unique visitors to site1.2million visited live birth
“We don’t have the time, money, or people.”“People will abuse it.”“Our boards/volunteers are short-term focused.”“IT/Legal won’t let us.”What’s stopping you?“I’m afraid of losing control.”