1. www.RealDealMeetUp.com
The RIGHT Way To Get HIGH
Profit Deals With Direct Mail
Marketing Campaigns
Part 1 of 4

2. Why Direct Mail?
It’s one of the most private form s of communication
Mail is and has been consistently reliable.
Mail is preferred. 15 – 20% more people will respond to solicitations received
from mail as oppose to email.:
Mail is affordable: Compared to other campaigns mail more often then not will
be less expensive.
Mail is more responsive: Standard letter mail sent to a standard house list on
average will garnish a 3.5% response rate and highly targeted, personalized and
engaging campaigns can reach response rates of 15% or higher

3. 40 /40 / 20 The order of emphasis
Your Audience: No mater what you say in your marketing
piece, It’s not going to matter if it doesn’t speak the
recipient.
The Mail Piece Offer: Now that you have the perfect what
are you going to offer them? All Cash, Sell Fast, No
Commissions. Etc…
And Everything Else: the stamp, Envelope type, Text Color,
Lumpy Content, Etc.

4. The money is in the Segmentation
Geographic Segmentation
Which could mean Region, City, State, Postal Code, Mailing Route or Neighborhood,

5. Demographic Segmentation: Applies to people, Age,
Gender, Ethnicity, Income, Life Status eg: Married, Single /
Kids/No Kids
Filmographic Segmentation: If your marketing B2B (
Business To Business: Employee Count, Revenue,
Industry and Location trends over time..

6. Psychographic Segmentation: This
model combines Psychology with
Demographic segmentation
Stats + Lifestyle, Personality Values.
Pet loving, apartment dwellers over
30 with high income.

7. Sales Stage Segmentation: Refers to marketing
Prospects, Are they a Customer, Are they loyal
Customers, Former Customers, Are they Active or In-
Active

8. 2 Models Of Direct Mail Marketing:

9. Targeted Saturation: For example

11. The 5 Most Relevant Generation Types

15. Sources For Getting Your List
• List Directory
• List Brokers
• Virtual Assistant
• Self Pull - DIY